Need crazy marketing ideas?
I get it.
It’s a harrowing fact to accept, but the reality is that the online world is becoming saturated with the endless bloggers, marketers and websites owners investing in the same tactics to promote their content online.
These days, it’s becoming increasingly difficult to get to the front of the pack, so often wild and innovative measures must be employed.
If you’re struggling to come up with strategies of your own, then these five slightly crazy ideas might be what you need to take your online marketing game to the next level.
Marketing Idea 1: Get Graphic
When thinking of good content, marketers very often focus solely on the words. This makes sense, as it is what you say that will help get your message across and attract people to your brand. However, things are changing, and it’s becoming increasingly more evident that the visual elements of your campaign are equally important—if not more.
Infographics are becoming a common way to increase traffic, and for a good reason, but you don’t just have to stop there. Videos, avatars, animations and pictures are all equally legitimate tools that will give your marketing campaign the edge over those who are still largely using black and white text.
Need help? Read Design Tools for Non-Designers, or pin it for later.
Marketing Idea 2: Go Live
Facebook’s new Live feature may seem like your worst nightmare, particularly if you’re not actively the face of your brand, but it has been producing some impressive results. As has been proven time and time again, audiences respond best to personable marketing campaigns and opportunities for them to feel as if they’re getting to know the person behind the logo.
Just look at the cases of celebrities such as Mark Zuckerberg and Steve Jobs. They have always crafted their social image to appeal to fans, and both had subsequently had films made of them. They have become just as much of a commodity as the products they created.
So don’t be afraid to embrace Live broadcasting. You can create Q&A sessions, where your fan base can further get to know you and your vision, or provide demonstrations for relevant products or tutorials. Even simply vlogging about your day-to-day activities around the office will help people become more connected with your brand.
Read 8 Facebook Live Tips, or pin the graphic for reference.
Marketing Idea 3: Loyalty Rewards
Another key secret of marketing is that 100 regular readers are worth more than 1000 one-time visitors. Fair-weather clicks will never help you build a solid audience, so instead of madly sharing and hashtagging on Instagram and Twitter, invest the time into cultivating your dedicated following.
Consider creating specific content that you only release to regular visitors or those who subscribe to your email list. If you sell a product, then you could even run exclusive giveaway competitions with real-life prizes for those eligible to enter.
All of these things and any other ideas you can come up with will encourage your readers to come back time and time again. You can promote the offers on all your social media channels, as you would with usual content, but this time your audience is given an incentive to interact, subscribe and pay greater attention to your updates.
Marketing Idea 4: Further Your Reach
What many fail to realize is, thanks to the algorithms of Google and the geo-blocking restrictions of the country you’re in, you only see a very tiny portion of the internet. This drawback means that all of your hard work and efforts are directed to only a small percentage of your potential audience. By using a Virtual Private Network (VPN) to hide your location, you then have the opportunity to browse without being restricted in the ways above.
By setting the VPN server to different countries, you can explore the social media and marketing platforms that are most popular in various parts of the world. Then, if you find that your audience is greatest in, for example, India, you can create accounts on websites that are most popular there.
Similarly, using a VPN allows you to get a real-time view of how your marketing campaign and related websites are doing in Google ranks, without the results being skewed by location or the sites you more regularly visit.
Marketing Idea 5: Arrange a Meet-Up
With so much great content flying around online, it may sound crazy, but perhaps your best option for extending your regular fan base it to connect with them in the real world. Particularly if you are a regular YouTube or Tumblr user, meet-ups are a pretty common occurrence to help like-minded bloggers meet up and network.
If you have never attended any of these events, then now is the time to investigate your options. Look for meet-ups for those in your niche—e.g. travel, entertainment, etc.—and make yourself known in your local scene. If there aren’t any meet-ups available specific to you marketing campaign, then create your own! Especially if you have a significant presence online, fans will jump at the chance to meet you in person and talk face-to-face.
Being a marketer is about being creative, a little bit crazy, and thinking outside the box.
These five tactics will help you stand out from the crowd, but there are many more crafty strategies available. If you have a particularly successful crazy marketing idea that you’d like to share with others, please leave a comment below!
Now that you’ve got the marketing ideas – get the content ideas to go with!