Looking for evergreen content ideas?
In the world of content marketing, evergreen content is your BFF.
Write it once, share it for months (often years) to come.
That’s because evergreen content has no expiration date. It’s not breaking news – instead, it fits the hallmarks of compelling content we talked about last time.
But how to come up with this valuable, long-lived content?
When it comes to creating evergreen content, don’t think you have to spend hours brainstorming ideas or researching topics. There are plenty of easy ways to figure out what topics will be the most useful for your community.
You may have thought of looking at other blogs in your niche to see what they’re talking about. Here are some new suggestions to jumpstart your creativity, and inspire your next content piece.
Many bloggers and solopreneurs use Amazon to find ideas for evergreen content. Start by going to Amazon and typing your keyword into the search box. You can use the dropdown menu beside the search box to narrow your search to books only.
Books with an orange banner are best-sellers. You can try Amazon’s “look inside” feature to see the table of contents and a few sample pages. Scan the available preview and if any ideas jump out at you, write them down for inspiration.
A great place to look for inspiration is the podcast section of iTunes. The most popular podcasts will be in the top ten. Notice what topics these hosts are covering, as this will show you what topics your audience wants to learn more about.
If something sparks an idea, be sure to capture it. But always keep in mind how you could give the topic your own unique twist.
Another source of inspiration is Facebook groups. Sign into your Facebook account and look for the search bar at the top of the screen. You can type your keyword, then click on the “groups” link at the top of the page to filter the results to only show groups.
If a group is open, you might be able to see the latest posts. If the group is closed, you won’t be able to see posts, but you can request to become a member. Once you’re inside the group, look around at the discussions members are having. Pay attention to what questions keep coming up, and write a blog post that answers these questions.
Videos are a great way to see what topics other solopreneurs and bloggers are teaching in your niche. Search sites like YouTube or Vimeo to find these videos. You can tell which videos are the most watched by how many views they have. The more views, the more popular the video is.
Every solopreneur and blogger has days when their creative tank is empty. When this happens to you, recharge your creativity by looking at what other content leaders in your niche are doing and sharing.
Journal Your Thoughts
- When you’re struggling to come up with content ideas, where do you usually look for inspiration?
- Which thought leaders in your community are you following and subscribing to?
- What online groups are you part of? Have you dropped in recently to look for new ideas?
Get this content marketing mini course by email! Each lesson comes as a printable PDF with space for journaling your answers to the prompts after each lesson.
You’ve just read Lesson Two of five! Up next: how to create content your audience will absolutely love!
Let us know in a comment: Have you tried any of these sources for evergreen content ideas?