Searching for the ultimate social media cheat sheet?
I’ve been looking forever, and can’t find one that’s completely correct. So I made my own!
Simple – but accurate! Outdated infographics are still widely posted and shared, despite their misinformation. Here are the updated social media sizes, as of April 18, 2017.
- Facebook: Slight size changes, but proportions remain the same. No more tab/app images. Nothing needs to be redone. Jump to Facebook section below.
- Pinterest: I recommend your max pin height is 2.5 times width. Pinterest board covers now SQUARE. Jump to Pinterest section below.
- LinkedIn: LinkedIn personal profiles redesigned. Lots of controversy surrounding LinkedIn changes. Jump to LinkedIn section below.
- Tumblr: A reader has provided an updated size list. Jump to Tumblr section below.
- Pinterest profile picture enlarged.
- LinkedIn company pages redesigned.
- Facebook Cover Photo size updated to 828 pixels wide from 851.(NOTE: Now 820 pixels 3/2017).
- Pinterest pin height shown in mobile feed will be cut off if taller than 2.8 times height. (NOTE: Now 2.5 on desktop 4/2017).
I’ve included ALL essential sizes for Facebook, Twitter, Google+, LinkedIn, Pinterest, Instagram, AND YouTube on the chart.
Please leave a comment if any need to be corrected. I’ll update as quickly as possible!
NEW! Q: Do you have recommendation for how to get photos these desired image sizes? I am using iPhoto and I am not getting exact dimensions you describe.
These all have a free option. If you upgrade for additional features, I may get a small commission. I only recommend what I’ve tried, and think you’ll love!
Social Media Photo Sizes Quick Reference & Links
Here’s a brief rundown of some critical social media photo sizes.
My TOP recommended size for image posts: 1200 pixels square is ideal for Facebook and Instagram posts. It also works well for Google+ and LinkedIn posts – and for Twitter, if you keep any type or other critical elements away from the top and bottom of the image.
But WHAT should you post on social media? Get ideas here!
Facebook Photo Sizes
Facebook changes 2017: Slight reduction of profile picture size from 180 pixels square to 170 square. I suggest uploading at least double that size for better quality.
Facebook Page cover photo is displayed slightly smaller on desktop: 820 x 312px, down from 828×315. This is the exact same proportion, so you don’t have to change anything. However, I recommend even larger, and using a size and shape that works for both desktop and mobile. Recommended: 1200 x 675. Get details and the mobile/desktop template here.
I updated the minimum wall post size due to the Fall redesign. Hopefully you are going with larger photos than minimum already! Displays have such great resolution, and low quality images don’t cut it any more. Go BIG! Up to 2048 x 2048 works for Facebook photo posts.
- Facebook Cover photo size: 820 x 312 desktop / 640 x 360 mobile | Optimize for both!
- Facebook Profile photo size: upload 170 x 170 | Make the best Facebook Profile Picture
- Facebook Link preview size: min. 600 x 314 | How to get a LARGE link thumbnail
- Facebook Photo post size: min. 504 x 504 | Facebook wall photo sizes tips
- Facebook Group Cover photo size: See if this post helps you optimize for mobile and desktop.
- Facebook Event Cover photo size: I recommend 1200 x 675, see the post for details: Facebook Event Cover for Desktop AND Mobile
- Facebook ad sizes: COMPLETE infographic of ALL Facebook photo sizes, including ads: Mega Facebook sizes infographic
Twitter Photo Sizes
Twitter said images would no longer be cropped to a horizontal in the stream, but seen in full, up to a square. This doesn’t seem to happen across all devices, though. Either go with twice as wide as tall (optimal), or stick with square for portability across social media networks.
- Twitter Header size: 1500 x 500 | Twitter header details and free template
- Twitter Profile size: 400 x 400
- Tweeted Image size: 1024 x 512 | Tips using on Twitter Images
Google+ Photo Sizes
- Google+ Cover photo size: 1080 by 608
- Google+ Profile photo size: 250 x 250
How about a side of FREE social media post ideas?
LinkedIn Photo Sizes
Update April 2017: Here’s a LinkedIn company cover photo template from Breanna Tillman that a reader shared: Download the LI company cover.
The proportions don’t seem correct, but I’ll let you mess with that if you want. Personally, with these responsive headers, I recommend uploading an appropriate photo background and letting the cropping fall where it may. With different crops on different devices, LinkedIn headers (both company and personal) have become too difficult to place text on.
Link share size has remained the same, matching Facebook link shares at 1200 x 628.
LinkedIn photo post size seems difficult to determine. It appears to be a slightly taller shape than previously, but no one seems to agree on the size (see this discussion). If you find someone who makes picture quotes specifically to a LinkedIn size, won’t you let us know?
One woman suggested 792 x 528px. I checked and it did look the same on desktop and mobile. However, when you click on desktop, it gets so much bigger. I’d double those dimensions for best clarity.
Update December 2016: LinkedIn has totally redesigned your personal profile!
Max file size 8MB and file type must be PNG, JPEG, or GIF.
- LinkedIn profile “background”: Per LI, size is between 1000 x 425 pixels and 4,000 x 4,000 pixels. I updated the recommended optimal size to 4,000 x 1,700 per quality concerns brought up by LinkedIn.
- Linked in profile picture: Per LI, size is between 400 x 400 pixels and 20,000 x 20,000 px.
- LinkedIn blog post link proportions now perfectly match Facebook link shares! So I plugged in FB recommended sizes.
- LinkedIn photo share: 1200 x 1200 square looks best on desktop, but gets cropped to horizontal in the mobile feed. The link share size works best there.
- LinkedIn Company cover photo size: 1536 x 768*.
- LinkedIn logo size: 300 x 300 square. No more horizontal.
Read more on the September 2016 LinkedIn company page redesign here.
*NOTE: There’s some question as to how that company cover photo works. The height is greatly cropped. I suspect that the cover image proportions work for mobile. Just as with Facebook and Twitter, the height gets cropped on desktop – although much more severely. Unfortunately, you’ll have to create something and test it on different devices if it has critical elements that need to show. Or else think of it as more of a “background” image that doesn’t have faces, type, or other elements that would look bad when cropped on different devices.
Pinterest Photo Sizes
Update April 2017: On desktop, tall pins are now being cut at 2.5 times the width, and it doesn’t even say “Expand” at the bottom. Optimal pin size should be 1.5 to 2.5 times high as wide. This measures out at 736 pixels wide by 1104 to 1,840 pixels tall.
Taller images will be seen in full when clicked.
December 2016: Pinterest board covers are now SQUARE. I recommend 736 x 736. If you use the Showcase feature, you’ll want to make sure you make them at least 340 x 340. If you don’t, you can get away with 180.
As of Summer 2016, the Pinterest profile picture appears larger, at 180 x 180. Upload even bigger for best results.
The ideal pin height is 1.5 to 2.8 times (reduced from 3.5 times) the width. Taller pins will be cropped in the stream on mobile. (See above, now 2.5 times on desktop as of 4/2017).
Some sources say 735 is one pixel less than the true pin width, so I updated the chart to 736.
- Pinterest Profile Photo size: 180 x 180 or larger
- Maximum pin width when clicked: 736
- Board cover: suggested minimum 340 x 340
- Minimum image size that can be pinned: 100 x 200 source
Instagram Photo Sizes
Instagram posts are no longer limited to square! For details, read: Instagram Photo Format Breaks Out of the Box!
- Instagram Profile Photo size: 110 x 110 minimum | Rock your IG profile photo
- Instagram photo size: use 1080 width for best quality | Instagram photo size tips
Now that you’ve got the sizes – what images should you post?
YouTube Photo Sizes
- YouTube Channel Art size: 2560 x 1440 | Right click to download template
- Be sure to check the template as cropping varies widely from TV to mobile to desktop
- Video thumbnail: 1280 x 720
- Channel icon: 800 x 800
Tumblr Photo Sizes
It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform. Different themes can vary greatly.
I don’t use Tumblr and decided not to add it to the cheat sheet, since I won’t know if things change.
Update April 2017: Here’s an excellent Tumblr sizes overview offered by reader Morgana Johnson:
Although all themes are different, the most common sizes still display 500 and 400 width posts (and most “photography” themes either display everything with a width of 1280, or even the highest resolution available).
However, anything on the dashboard feed is shown at and resized to 540. Size limitations have also risen to 10MB for pictures, and supposedly 3MB for animated .gif images (However animated gifs are just buggy on tumblr, it’s best to “aim” between 1-3MB.)
Anyone using tumblr as a portfolio would have the best experience, and largest variety of themes to choose from, if they create images with a width of 500 or 400. However, those who plan to market themselves and gain a following on tumblr should create images meant to be displayed at 540. Those particular users should also pay close attention to the following new feature:
Tumblr has implemented a “dashboard pop-over” with a header, which works both as a mobile theme and allows desktop users to have a quick glance at a blog without leaving the dashboard. The header displays at “various sizes” with an aspect ratio of 16:9. Generally, it displays at 1240 x 700 for desktop browsers, but is optimized at 640 × 360 for mobile.
(It can also display animated gif images with the same size restrictions as posts. From my personal experience, however, I can’t get any header to animate if it’s larger than 1.5MB.)
It’s also worth noting that users whom choose to keep the default theme show the same header at 3000 x 1055 on their blog, and displays posts with a width of 540. ~MJ
Social Media Cheat Sheet 2017: Must-Have Image Sizes
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