Need to take a social media break for the upcoming holidays?
Occasionally, you want or need a break from constantly using social media for business.
If you don’t think you do, then maybe you REALLY need to! Does you family remember what you look like? ;-)
But what’s the best way to handle it? Here are some options.
How to Take a Social Media Break for Your Business
Some of us (who, me?) can get a bit obsessed about our social media stats: Facebook engagement, retweets, Klout score, blog traffic. You may want to keep things from crashing in your absence, so you don’t feel like you’re starting over when you return. If you’re a solopreneur wearing all the hats in your biz – here are my suggestions for each social media platform.
How to Take a Blog Break
Write some blog posts before your break, and schedule them to be published in your absence. Feel free to reduce the frequency: if you normally post 2 – 3 times a week, schedule one. If you post weekly, schedule every other week.
If you usually get comments, I think it would seem strange to turn them off, but that’s an option. Or, you could mention at the end of each new post that you’ll reply to comments after a certain date. Don’t forget to remove that when you return!
If you’ve set up a blog broadcast with your email provider, you’ll also be staying in touch with your email list while you’re on blog break! AWeber is one who offers this service. You can try them out for just $1.
Another great idea is to accept some guest bloggers to contribute during your blog break! What’s cool about this is, your guest writers will be happy to promote their own posts and answer comments. So choose wisely, and relax knowing your blog is in good hands.
If you’ve never scheduled posts before, here’s how to do it on a WordPress blog:
How to Take a Social Media Break from Twitter, G+, LinkedIn
Have you tried HootSuite? To me, it’s a game changer. Go with the Pro version at $9.99 a month, and use the bulk upload. You can try HootSuite Pro FREE for 30 days. If you’re active on Google+ and LinkedIn, you can schedule updates for those too. In fact, you can schedule and automatically publish 100′s of messages to unlimited social profiles with a Pro account.
HootSuite savings! 25% Off HootSuite Pro and ALL add-ons for 60 Days!
Of course, you can just stop tweeting during your break. But if you do that for too long, you’ll lose followers. Another option is to set up your WordPress blog with the plugin Tweet Old Posts – it’s amazing. You may even want to use it when you’re not on break! I use it on my yoga blog.
If you’re worried about new tweeps unfollowing when you don’t follow them back right away, you could set up automatic follow-backs with Social Oomph. I figure if people are truly interested in me, they’ll stick around, though.
How to Take a Social Media Break from your Facebook Fan Page
Now – the biggie. Due to Facebook’s news feed algorithm, taking a break will hurt your Page. You’ve got to keep your Fans engaged with your posts so Facebook will show your posts to more Fans, so you can engage those Fans so Facebook… well, you get the idea. It’s rather a vicious cycle.
Now, if you have an active and supportive community, you may be fine. They may carry on without you – especially if you clue them in to what’s going on ahead of time. But – you’ll still need to come up with and schedule content ahead of time. You can set your blog posts to post (and tweet) with Networked Blogs. You can schedule pictures and quotes with HootSuite.
Asking questions on Facebook is great for engagement, but I wouldn’t do it myself if I’m not going to be around to respond. It seems disingenuous to me.
When you return, you could run some Facebook ads, or a contest, to spark Fan engagement again.
Will You Take a Social Media Break?
If you do decide to take a break, I hope you find these ideas helpful. And if you know someone who needs a social media break – do them a favor and share this post!