Macy’s White Sale catalog design puts the graphic in graphic design! I designed the layouts with sketches to depict photo angles & propping, and directed photographers & stylists in-studio. See my mini-case study on this catalog design sample.
Graphic design & photo direction
2011 Christmas catalog design. I incorporated the art I used for the Christmas card designs, which are sold on page 3 of this catalog. See more page designs and read how I designed this catalog, which was downsized from 20 pages last year to 16.
Concept, graphic design & production
Cook’s Companion catalog design. Similar to the White Sale catalog design project above, I created the layouts and then sketched in the images as a reference for the photographers & photo stylists. I also directed the photographers & stylists in-studio.
Graphic design & photo direction
Books, CDs & gifts 28-page catalog design. I had my choice of the artist’s work to accent this Spring catalog. I selected the beach painting for the cover, and used portions of the art throughout the catalog to delineate the product sections.
Concept, graphic design & production
Holiday Gift & Tabletop catalog design for Macy’s. I did the graphic design & photo direction in studio, for a team of 3 photographers and 3 photo stylists.
Freelance graphic design & photo direction in studio
I designed numerous Strouds home fashions catalogs over many years.
Freelance graphic design & photo direction in studio
Junior fashion sale catalog design for Macy’s. I did graphic design, and enjoyed photo directing on location on Catalina Island. Fun!
Freelance graphic design & photo direction on location
Lingerie catalog design for Macy’s. I did graphic design, including the “tips” found on “torn paper” throughout.
Freelance graphic design & photo direction on location
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