Wondering what’s the best Pinterest Pin size?
You’re in good company. Pinterest is changing things up, and Pinners are confused.
Some people are seeing only squares in the mobile stream.
Some are seeing a mix of squares and the oft-recommended 2:3 proportion.
Others are seeing everything cropped to an 8×10 portrait shape on the desktop feed.
What’s a Pinner to do? Well, let’s see what Pinterest says.
What does Pinterest say about Pin sizes?
Pinterest has been saying for years that the optimal Pin size is a 2:3 proportion.
For quite some time, that topped out at 736 x 1104 pixels, but they recently scaled down the size of the Pin when clicked. Now a 2:3 Pin will never appear larger than 564 x 846.
Now Pinterest says 600 x 900 pixels is optimal – or any 2:3 size.
And – in the same August 2017 webinar where they dropped a bomb about Pinterest hashtags, they also mentioned square images! For years they’d been saying 2:3 or taller, and now they were saying square up to 2:3 (1 1/2 times as tall as wide). This was new!
Let me confuse this a bit further: I’ve never found 2:3 Pins to be my best performers. In fact, my top 4 blog posts for Pinterest traffic have tall infographics. This “infographics rule” stat extends to my top 12 of 18 posts for Pinterest traffic.
I’ve even moved to making my “regular” Pins taller than 2:3, because others have raved about how well tall Pins perform.
But now? Maybe not. Know what Pinterest called those feed-hogging, extra-tall Pins during that August webinar?
Giraffe Pins. And I don’t think they meant it in a cute way.
I think Pinterest is out to quash those space-hogging Pins.
PIN SIZE UPDATE! Late March 2018
Pinterest has confirmed that Pins longer than a 1:2.1 proportion will be cropped. While you may not see this yet, you should take this into consideration for your designs going forward.
As an example of this tall proportion, Pinterest says 600 x 1260 pixels. Longer Pins will still be seen in full when tapped.
Pins are organized into columns, so vertical Pins take up more space and tend to stand out more on our platform. The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high.
Square images—600px wide x 600px high—can work well, too. Pins longer than 1260px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup. Pinterest optimizes Pins that fit within these preferred aspect ratios. source
OK, so what size should I make my Pins already?
And I still believe in infographics! They still perform for me (March 2018).
I like to make my Pins the width of my blog’s content area, so I’ll continue to use 720 width. For my main Pin image, I’ve cut my height to a 2:3 proportion.
I will still make and post infographics. For this post, I’m testing my old, taller Pin size against one that’s twice as tall as wide – AND a new “infographic” in a 2:3 shape! 👈
But I won’t be reluctant to post square quote images. I used to remake those in 2:3 shape! No more – though you can bet I’ll be keeping an eye on the stats.
I recommend making Pins no smaller than 564 x 564, 564 x 846 (optimal), up to 564 x 1,184 (to not get cropped).
To make it simple, you can go with Pinterest’s 600 x 600, 600 x 900 (optimal), and 600 x 1260 (to not get cropped).
Or go with your blog width and do some simple math: 1.5 x blog width.
Anything larger than 564 will be scaled down proportionally, so use the width that looks good on your blog.
Easiest: Best Pin sizes are square to twice as tall as wide. Pinterest says these shapes will be “optimized.”
What about collage Pins and infographics?
I’m sticking with infographics, where appropriate to my blog post. I do not expect their popularity to die down! Everyone loves a useful infographic – and when clicked, Pinners can still see the whole thing.
Even though long ones can be seen in their entirety once clicked, people get tired of scrolling. So, don’t make them 10+ times taller than wide.
If you make collage Pins with several products, or the steps to create a project, I suggest you test 2:3 Pins as well. See which Pins get more Saves and drive more traffic.
I would not continue making needlessly tall, “Giraffe Pins.” If you’re really tied to them, again I suggest you split test.
Most Pinners are reporting that Giraffe Pins are no longer performing as well as 2:3 shape.
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What’s the good news about Pin sizes?
If you make squares for Instagram, they will likely perform better on Pinterest than they have in the past.
If you post the tallest, portrait shape image on Instagram, these should also do well on Pinterest. This is a shape that’s being tested in the Pinterest desktop feed (8 x 10 proportion).
Note that the type of content that resonates with IGers isn’t always the same stuff that Pinners like! Quotes work well on both. But selfies are for Instagram and not Pinterest.
What Pin sizes perform for you?
I’ll keep testing and reporting back. In the meantime, I’d love to hear what you’re finding to be the best Pinterest Pin size!