Louise Myers Visual Social Media
Rock your online presence with DIY graphics! Get Graphic Design & Social Media Marketing tips from an expert.
The psychology of color means that different colors have different effects on you – and your business audience!
This makes color a vital factor in your branding. Color plays a huge role in your audience’s perception of your company, as well as their remembering you!Continue Reading
What is color psychology?
Can colors affect mood, perception, and even purchasing decisions?
Color psychology is the study of color as a determinant of human behavior. [wikipedia]
Artists and designers understand and utilize the power of color to evoke a mood, and even change behaviors. With this infographic, you too can harness the power of color!Continue Reading
Pondering your visual brand strategy?
Never hurts to check out what the world’s top brands do.
Fonts and colors are your first consideration, and they need to set the right tone for your company’s brand. Tasty Placement analyzed the colors used in the top brand logos. Then they determined font styles. Finally, whether the top brand logos used an icon only, text only, or a combination of both.Continue Reading
How do the top logo designers come up with such simple, appropriate, and memorable logos? Get some logo design inspiration from designers Steven Heller, Sagi Haviv, Kelli Anderson and Gerard Huerta in this 6-minute PBS video, The Art of Logo Design. These logo designers take us inside their thought processes in creating the perfect logo.
Steven Heller, on the Origins of Logo Design, takes us from cave paintings to the modern day. “A logo is an extension of who you are or what you do.” Click to Tweet “The logo is essentially a mask. It’s an identifier, but it’s also something that stands in for who you are.”
The graphic designer asks: Do you really need a logo?
Heresy?
I just came across an article Your Logo Doesn’t Matter, stating that service businesses don’t need a logo. “When you’re a service business owner, people are buying you and the results you can deliver,” says Michael Port.
Read on and see what you think. Continue Reading