Intrigued by a couple items in my Google Alerts, I started wondering, What do graphic designers do when graphic design jobs pay $5? Well, they work like lightning, market like crazy, become a tattoo artist, or pursue another intriguing career. Check it out! Continue Reading
Need New Years resolution ideas?
The end of the year is a traditional time to take stock of what’s working in your life and what could be improved.
Check out my list of 25 New Year’s resolutions for freelance graphic designers. Some of these you may already be doing well, and others may need work. Some you may disagree with – and that’s fine! But I hope you find some inspiration here. Continue Reading
When Thomas Gray wrote that “ignorance is bliss,” he certainly wasn’t applauding the ignorance of someone he paid good money to hire. But surely, your freelance graphic designer can’t know everything. While lack of knowledge seems like a negative, this article points out that there can be a positive side to it. Continue Reading
Is your company’s graphic design building your brand image? Is it speaking to your target customer? Is it bringing in business?
Too often a freelance graphic designer may have their own agenda that they bring to the project. My belief is that graphic design has nothing to do with what works for the designer, and everything to do with what works for the business.
This well-written and illustrated article exposes much of the good and bad in the selfish or selfless graphic designer: Continue Reading
“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.” — Red Adair (1915-2004)
Can’t afford to hire a graphic designer? You can’t afford not to! Here are 5 reasons you’ll want to hire a freelance graphic designer.
1. Look professional
This is the most important reason to hire a graphic design pro. If design isn’t your profession, it’s unlikely that you understand the nuances of presenting your business visually. Designers know the language of color and imagery, and how to combine the right elements to create the best impression of your company. Regardless of the level of your company’s success, you need to present an image of expertise that customers can trust! Don’t look homemade—Continue Reading