Have you heard this? Having a Facebook Page will boost your website’s SEO.
A friend and I were just chatting about this yesterday. And I wondered:
- Does just having a Facebook Page help in some mysterious way?
- Does your page need to have lots of likes?
- How about engagement on your Facebook link posts?
- And how exactly does it help your website SEO?
Turns out, there’s not a lot of info on this subject. Then I finally found this great post:
The author ran a test to see whether sharing a link to a web page on Facebook alone can cause the web page to be indexed by Google. And the results were quite interesting.
In short, the answer was a definitive NO. And almost all the commenters (there were quite a few) agreed that their experience was the same. You can check out the post for details.
However, social media marketing IS still worth your time. Check out this article: how social media supports your SEO efforts.
Regarding Facebook pages, I uncovered a stat that says
70 Facebook shares plus 50 “likes,” give rise to 7% rise in search ranking for websites.”
Now, that a LOT of shares, and even likes, for your average blog post. My website traffic is quite good, and I’m not aware that I’ve ever had that many shares of a post, even ones about Facebook, with many thousands of views.
So, we can stop spreading the Facebook myth that simply having a Facebook Page helps your website SEO.