Want to create Facebook content Fans love?
Now more than ever, your Facebook posts must intrigue, delight, and inspire your Fans to share.
It’s a tall order!
But Facebook has come right out and said that Pages whose content isn’t shared by Fans will be at a huge disadvantage.
So if you don’t up your content game, you’re wasting your time on Facebook.
Facebook is definitely the place to be:
- Huge audience of 2.95 billion monthly active users (March 2023 source).
- It’s free to start a Facebook business page.
- Drive website traffic (Facebook sends the most social referrals!).
- You can run Facebook ads to a super-targeted audience.
- Connect with potential customers to grow your business.
- Facebook Insights help you understand your Fans.
So here are 15 indispensable tips to help you hit home runs with your Facebook content!
Understand What Fans Want
The more you know about your fans, the better you can provide likeable and shareable Facebook content.
Make a list of interests that are relevant to your business. If you own a restaurant, your list might include dining, cooking, recipes, healthy eating, etc.
Make a list of people and businesses on Facebook who live or work within your area or range.
Compare those lists, pull out the names that show up on both, and use it for focused marketing effort.
Armed with this info, you can now:
- Target people nearby and not waste marketing dollars.
- Find other businesses for collaboration potential.
- Curate content from local Pages.
- Stop theorizing about your audience and begin working with hard data.
Remember to save that interest list and keep refining it!
Answer Frequently Asked Questions
Does your audience have specific problems you can help them solve?
Provide tips on your Page!
If you don’t know what their pain points are, you need to join Facebook groups around your niche. See which questions come up again and again.
Other places are forum sites like Quora and Reddit.
Or open a Google search window and type something about your niche. Check out the “People Also Ask” questions.
If you have a blog, scan the comments for clues.
Then make a list and create tips graphics to post on Facebook!
Create Original Facebook Content
Herman Melville once said, It is better to fail in originality than to succeed in imitation.
People what to know what makes you unique – what sets your business apart. So tell them! Shine a light on what makes you unique.
- What makes you special?
- Why should lookie-lou’s become Facebook fans?
- What sets you apart from your competition?
Use Facebook to provide answers to these questions.
Plus, the FB algorithm, and your audience, prefers content that’s fresh rather than stale, rehashed content.
So skip the tired memes and stolen images. Make something new!
Post What Your Fans Want to Share
Want to know what kind of content your fans are interested in? Look to what they’re sharing!
Search: “articles shared by people who like “your page” or “articles shared by people who are not my friends but like “your page.”
Analyze, Share and Ideate:
- Get post ideas.
- Share content you already know they want to read.
- Create your own content around that idea.
Combine Search + Facebook Save Feature
Search for articles by industry influencers.
For example, to share social media content, you could search: “articles shared by peg fitzpatrick.”
Save that content! Scroll through the list and identify the articles you think are valuable enough to save for later. These are now ready to share with your Page!
Bonus tip: It’s great to reshare highly-shared content, but don’t let it get too stale or your Fans may have already seen it.
Find Pages Liked By People That Like Your Page
Want to find more great content to share? Take a look at Pages sharing similar content to yours!
Run a search: pages liked by people who like “your page.”
Then save for later.
Post Fan Content
Enough with the sharing!
A great way to post fresh content without being tied to your graphic design apps is to post user-generated content.
For some niches, a photo contest could be the bomb.
If your niche is anything how-to – like crafts, recipes, photos, design – create a contest where people submit their results of your tutorial.
Offer a prize and a chance to be featured on your Facebook Page! (Be sure you get permission to use their photo).
Lots of fun, plus, who wouldn’t want to share a post like that to all their Facebook friends?
Let Your Customers Promote You!
Customer testimonials are a terrific way to promote your business while acknowledging your audience.
Ask your customers to post to your Page with a video testimonial about your product or services.
Offer an incentive that your Fans would appreciate to encourage participation.
For maximum impact, get permission to download and post these on your Page, groups, and website.
Potential customers will be more prone to act when they hear real-world results.
Repurpose Content From Your Website
Take one piece of content and turn it into many!
Look at this article: tons of images I can share on social. And a video too!
You can post any or all of these pieces of content from one URL:
- Blog post
- Tip graphics
- Tutorial video
- Teaser video
Expand on a popular article and make more content on your website that you can also post to Facebook:
- Free eBook with email signup page
- Paid eBook
- Landing pages for product
- Promotional video
The ideas are endless.
Mine Your Data for Best-Performing Facebook Content
Look to your Facebook Insights to analyze what’s working and what’s not.
Sort based on likes, clicks and shares. Look at images vs. links vs. status updates.
Use that data to share better content on Facebook!
And remember that only a small subset of your Fans will see your posts the first time around. No harm in repeating what’s still working – in fact, it’s a great idea!
Write Unforgettable Headlines
Headlines are super powerful! Your goal is to become Buzzfeed worthyl
How to Create Clickable Titles:
- Keep Them Short
- Keep Them Intent Based
- Keep Them Targeted and Focused
- Make Them Sexy
According to Hubspot:
- Have some fun with alliteration like “Foolproof Formula” and “Writing Wonderful.” It makes something a little lovelier to read, and that can have a subtle but strong impact on your reader.
- Use strong language. Strong phrases (and, often negative ones) like “Kick-Ass,” “Things People Hate,” or “Brilliant” pack quite a punch. But use them in moderation.
- Make the value clear. Presenting the format and/or context to a reader helps make your content a little sexier.
Get on the Facebook Video Bandwagon
Facebook now has over 8 billion video views per day. Twice the amount users had watched back in April, 2015 (source).
How to use video on Facebook:
- Don’t just create any video content.
- Create quality video content that connects with your audience.
- Use Live Streaming Video
- Tell Your Story
- Get Animated
Follow these tips to make your Facebook video viral!
Ask Questions to Encourage Comments
Posting thought-provoking questions to your Page is one of the best ways to increase engagement. People love to talk if you give them a chance!
Comments will boost your post’s reach much more than a lazy Like.
Types of Questions You Should Post:
- Fill in the blank (e.g. “If I could go anywhere in the world, I’d go to ______________”)
- Trending topics (e.g. “Who are you cheering for in the upcoming finals?”)
- Business-related questions (e.g. “What’s your favorite tool for increasing your productivity?”)
- Product preferences with photos: Show the choices, then ask your fans which product they prefer.
- Opinions on a blog post: Link to a post, then ask your fans a question about the post
Don’t forget to leverage them around trending topics!
And whenever possible, end your post with a question to encourage interaction.
Post Photo Quotes
Photos receive 53% more likes and 104% more comments than the average post. Some research suggests these numbers may be even higher.
Consider adding an image to every post. Even if you just want to post a quick tip or piece of advice, find an eye-catching image to draw eyeballs.
Even free images can help you get your point across!
If you’re struggling with the idea of quotes for a business page, check out our guide on making branded picture quotes that suit your business.
Add Context to Your Link Posts
If you want people to click on links to your blog posts, be sure to provide a post excerpt, backstory or a “what’s in it for them” blurb.
And of course, ask them to comment what they thought about it after they read it!
Post Frequently to Get More Reach
Facebook organic post reach has fallen over the past few years. This means your posts often reach only a small percentage of your fans.
Posting high-quality content more frequently can lead to better engagement and increased reach for your posts.
It must be high-quality, though. Filling your schedule with mediocre content just to have something to post will sink your Page like a stone.
Bonus tip: If your recent content is still performing, wait to post the next after it’s died down. Otherwise your new post won’t get much reach as Facebook will push out the viral Facebook post.
Learn more about how often to post on Facebook.
As an expert in your field, you should be ahead of customers with the intel on what’s new and trending.
So clue them in on the latest! News has the potential for viral sharing.
You can share an article, but for best results, consider making an easy graphic. As noted above, graphics will get more reach, increasing your chances of going viral.
Or try this extensive list of ways to follow trends on Search Engine Journal.
Celebrate Seasonal Events
Last but definitely not least, because I love fun holidays.
And so does your audience!
Even if your audience is as serious as financial investors, there are holidays that celebrate what you do.
If you can have a bit of fun in your niche, you can come up with viral content that fans love to share.
You can even include pets or coffee, two topics that always get great reach. Don’t forget to ask a question to get more comments!
For an index to the myriad free resources about holiday marketing I have for you on my blog, check out the top social media holidays.
How Can YOU Create Killer Facebook Content?
That’s a lot to take in, isn’t it? Running a successful Facebook Fan Page is an art and a science!
Here’s a quick recap:
If you’re running a Facebook Page, now’s the time to up your game.
Go create some kick-ass Facebook content!