Searching for the best social media image sizes?
Since these sizes are ever-changing, it’s tough to find a guide that’s completely correct. So I made one for you – with a free printable cheat sheet!
It’s simple but accurate. Outdated infographics are still widely posted and shared, despite their misinformation.
Here are the optimal, updated social media sizes for visual content, verified as of January 2023.
Full chart at the end of the post. Log in as a member to get your free PDF and templates!
I’ve included ALL essential sizes for Facebook, Pinterest, Instagram, Twitter, LinkedIn, AND YouTube on the chart. You’ll find notes about aspect ratio and maximum file size where known.
TikTok, Tumblr, Tinder, MeWe, and Meetup sizes are listed at the end of this post.
There’s a Table of Contents if you need a quick answer. You’ll find it underneath the important cross-platform considerations below.
Please leave a comment if any need to be corrected. I’ll update as quickly as possible!
The Best Social Media Post Size
Posting on more than one of the social networks? Don’t drive yourself crazy – use these sizes that work across multiple social media platforms.
Best size for image posts
The optimal size for image posts that work on Facebook, Instagram, LinkedIn, and Pinterest is 1200px x 1500px. These are now shown in full in the feed (new for LinkedIn) and have maximum impact.
This is portrait shape, or 4:5 aspect ratio.
1200 pixels square is also excellent for Facebook, Instagram, and LinkedIn. Squares can also be pinned to Pinterest, and can work for Twitter, if you keep any type or other critical elements away from the top and bottom of the image.
A square is a 1:1 aspect ratio.
Feel free to download this handy template! Then you can plan how your square images will crop on Twitter.
Just right-click to save.
If Pinterest is your main platform, try the optimal 2:3 Pin images on Facebook, as they work there too. In fact, I love the impact these taller images have on Facebook.
You can control how these tall images are cropped to 4:5 for the Instagram feed, but it’s center cropped to square for your IG gallery. Post 2:3 Pins on LinkedIn, but now they’ll be reduced to fit a 4:5 portrait shape.
Here’s the handy template for tall social media posts that are optimized for Pinterest Pins. Right-click to save to your hard drive.
Best image size for link share posts
The optimal size for sharing links on Facebook, Twitter, and LinkedIn is 1200px x 630px. A link share image is 1.91:1 aspect ratio.
Google Discover recommends minimum 1200 pixel wide images, so this size is a must for all web pages and blog posts you want shared on social.
Social Media Sizes: Table of Contents
Loads of great info on this page!
In a hurry? Click to jump to the section that interests you most.
Facebook Page image sizes 2023
Tumblr image sizes 2023 plus Tinder, MeWe, and Meetup.
Facebook Image Sizes 2023
Facebook Cover Photo sizes
There’s a profusion (or confusion) of FB cover photos. Click through to the in-depth articles for details and free templates.
➔ Facebook Page: 1200 x 674 pixels | Optimize your Facebook Page cover photo size for both desktop and mobile viewing.
➔ Facebook Group: 1640 x 856 pixels | Optimize your Facebook Group cover photo size for desktop and mobile.
➔ Facebook Event: 1200 x 628 pixels | Optimize your Facebook Event cover photo size for desktop and mobile.
➔ Facebook Profile: 1200 x 675 pixels | Optimize your Facebook Profile cover photo size for desktop and mobile.
Want one size for all Facebook cover photos? Use 16:9 proportion and allow for cropping.
This size works perfectly on mobile Pages. You must allow cropping top and bottom on desktop, so don’t place text or other critical elements near the top and bottom.
This proportion works out to: 1200 x 675, 1640 x 923, or 1920 x 1080 pixels. Your choice!
I always recommend going with a larger image for best quality. While FB sometimes specifies minimum sizes required for upload, modern displays have such great resolution that low quality images don’t cut it any more. Go BIG!
And, it must be a static image. There’s no longer an option to use a video as your cover photo.
Other important Facebook image sizes
For more details, see the linked posts.
➔ Facebook Profile photo size: displays 176 x 176 pixels on computer and 196 x 196 pixels on smartphones | Make the best Facebook Profile Picture size plus ideas to get more likes. Download a FREE template there!
➔ Facebook Link preview size: minimum 600 x 315 pixels | How to get a LARGE Facebook link thumbnail.
➔ Facebook Photo post size: on the wall, 476 pixels wide x varied height, larger gives better quality.
Re minimum wall post size, I hope you are using larger photos than minimum already! Up to 2048 x 2048 pixels works for Facebook photo posts.
Want more about Facebook image quality, file types, compression etc?
Every Facebook image size marketers need
Yes, there’s more! Find details about Facebook post sizes, video sizes, Stories, Page services, and job postings. Plus an infographic of ALL Facebook ad sizes!
Pin the Facebook image sizes cheat sheet, and read on.
Pinterest Image Sizes 2023
Pinterest profile cover size
The Pinterest profile cover is an image in 16:9 aspect ratio. Minimum size is 800 x 450 pixels. Recommended size for retina display is 1440 x 810 pixels.
Any horizontal photo can be cropped to fit the 16:9 ratio after uploading it. But no more videos!
You can upload a JPG, PNG, or GIF up to 10MB.
Pin size 2023: 1000 x 1500 pixels.
You can go wider if you wish, but keep your Pin dimensions in these proportions:
- 1:1 or square
- 1:1.5 or slightly tall (optimal)
- 1:2.1 or moderately tall
Get more Pin size details, plus how to keep your website loading quickly with large images, at this in-depth article.
Pinterest board covers: don’t seem to works any more! Mine are cropped weirdly regardless of upload size.
If you really want ’em though, make ’em SQUARE and at least 340 x 340 pixels. 600 or even 1000 pixels square would be better.
➔ Pinterest Profile Photo size: 180 x 180 or larger.
➔ Maximum Pin width when clicked: varies by device viewed on.
➔ Board cover: suggested minimum 340 x 340.
➔ Minimum image size that can be pinned: 100 x 200 (I can no longer verify this).
Pin the Pinterest image sizes cheat sheet, and read on.
Instagram Image Sizes 2023
Instagram posts are no longer limited to square! However, your images will still be cropped to square on your profile page gallery.
➔ Instagram Profile Photo size: 110 x 110 minimum | Rock your IG profile photo
➔ Instagram photo size: minimum 1080 width for best quality
➔ Instagram landscape photo size: 1.91:1 proportion, or 1080 x 566.
➔ Instagram portrait photo size: 4:5 proportion, or 1080 x 1350.
➔ Instagram Stories OR Reels size: 9:16 proportion, or 1080 x 1920.
Pin the Instagram image sizes cheat sheet, and read on.
Twitter Image Sizes 2023
The infuriating Twitter header that could crop 100 different ways became one standard shape and size on every device and browser width ( since August 2019). It’s no longer responsive but stays at a static aspect ratio of 3:1.
Tweeted image size changed in 2017. Even in 2023, it’s still quoted incorrectly almost everywhere. Read on for the straight scoop.
What does Twitter say about image sizes?
➔ Twitter Header size: 3:1 or 1500 x 500 pixels | Twitter header free template 2023
➔ Twitter Profile size: 1:1 or 400 x 400 pixels
➔ Tweeted Image size: 16:9 or 1200 x 675 pixels
➔ Twitter Card image size: 1.91:1 or 1200 x 628 pixels
Tweeted images are not 2:1 proportion! If you post that size, the edges will be cut off in the stream.
Tweet images will still be shown in full when clicked, so you can use square for portability across social media networks – but they’ll be cropped in the feed on mobile.
Multi-image tweet sizes
- For two images, the images will be side by side, both at 7:8 aspect ratios.
- For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image.
- For four images, there will be four 2:1 aspect ratio images in a grid.
Pin the Twitter image sizes cheat sheet, and read on.
LinkedIn Image Sizes 2023
LinkedIn post size 2023
For LinkedIn images, the maximum aspect ratio on both mobile and desktop is a 4:5 proportion. I recommend 1200 x 1500 pixels for best impact in the newsfeed.
This is new! Images are no longer cropped to horizontal in the mobile feed.
Square images of 1200 x 1200 pixels are an excellent option. A reader had noted that LinkedIn sends out square images in emails, so the template near the top of this article will help you optimize LinkedIn images in the newsfeed as well as in emails.
Taller images, like 2:3 Pinterest Pins, will be reduced to fit in the 4:5 allotted area, but will be seen in full when clicked.
LinkedIn Page cover image size
The recommended LinkedIn Page cover photo size is 1128 x 191 pixels. This is also the minimum upload size.
Since the cover image actually displays larger than 1,128 wide on retina screens, I recommend you double those pixels for a nice, high-resolution image.
I created a test image at 2,256 x 382 pixels and share the results below.
This slim image is almost 6 times as wide as tall. But on iPad, it’s cut at the bottom to a slice that’s 10 times as wide as tall!
Account for the overlapping logo, which takes a big chunk out on iPhone display, and you’re left with a sliver of an image that leaves little room to design anything.
Think of it as more of a background image that doesn’t have faces, type, or other elements that would look bad when cropped on different devices. If you have elements that must show, test it on different devices and tweak as needed.
LinkedIn recommends:
Your cover image may have to be adjusted to fit the screen which may involve trimming the image horizontally or vertically. We recommend uploading a high-quality image with as little text as possible to ensure an optimal display on all devices and screen sizes. Our accepted image formats for uploads are PNG or JPEG.
You do have some ability to move this cover photo around when you upload.
LinkedIn Personal Profile
The LinkedIn personal profile cover photo size is 1584 x 396 pixels. This is exactly 4:1 proportion.
You can crop, filter, and adjust your photo after you upload it to LinkedIn.
Tips from LinkedIn:
If your background image appears blurry or pixelated, please choose an image with a file size as close to the maximum (8 MB) as possible, as images with larger file sizes typically look better. Photos will also look better than images with logos.
LinkedIn link share images
1.91:1 is the correct aspect ratio for sharing links to articles and blog posts on LinkedIn. The recommended size is 1200 x 627 pixels.
The image must be at least 200px wide or it will appear as a thumbnail on the left side of the post.
Good news: whether for your profile or Page, “Link share” images for LinkedIn closely match those for Facebook and Twitter.
LinkedIn image recap
Max file size 8MB and file type must be PNG, JPEG, or GIF.
➔ LinkedIn profile cover photo: 1584 wide by 396 high, 4:1 aspect ratio.
➔ LinkedIn profile picture: Per LI, upload any size between 400 x 400 pixels and 20,000 x 20,000 px.
➔ LinkedIn blog post link shares: 1200 x 627 px.
➔ LinkedIn photo share: 1200 x 1500 is optimal.
➔ LinkedIn Page cover photo size: 1,128 x 191 px.
➔ LinkedIn logo size: 300 x 300 square. No more horizontal.
More company and career page image sizes on LinkedIn here.
Pin the LinkedIn image sizes cheat sheet, and read on.
YouTube Image Sizes
➔ YouTube channel art: 2560 x 1440 pixels | Learn how to create YouTube Channel Art with FREE templates
➔ Be sure to grab the template as cropping varies wildly from TV to mobile to desktop.
➔ Video thumbnail: 1280 x 720 pixels
➔ Channel icon: 800 x 800 pixels
TikTok image sizes 2023
This one’s easy.
Videos will be in a standard 9:16 shape (be sure to film with the phone vertical).
Shorter ones, down to square size, are accepted but will have a black border top and bottom.
Meh! Go tall.
If you’re making graphics for a slideshow, use the IG Stories size of 1080 x 1920.
Leave a 150px margin on top and bottom and 64px margin on each side for TikTok text overlay.
➔ TikTok profile picture size: 200 x 200. JPG, PNG. Minimum size is 20 x 20.
➔ TikTok video size:1080 x 1920. File size: 287.6 MB (iOS) and 72 MB (Android). MP4, MOV.
➔ TikTok video ads size: 720 x 1280px / 640x640px / 1280 x 720px. File size: 500 MB. MP4, MOV, MPEG, 3GP, AVI.
Tumblr image sizes
It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform. Different themes can vary greatly.
I don’t use Tumblr and decided not to add it to the cheat sheet, since I won’t know if things change.
Here’s an excellent Tumblr sizes overview offered by reader Morgana Johnson:
Although all themes are different, the most common sizes still display 500 and 400 width posts (and most “photography” themes either display everything with a width of 1280, or even the highest resolution available).
However, anything on the dashboard feed is shown at and resized to 540. Size limitations have also risen to 10MB for pictures, and supposedly 3MB for animated .gif images (However animated gifs are just buggy on tumblr, it’s best to “aim” between 1-3MB.)
Anyone using tumblr as a portfolio would have the best experience, and largest variety of themes to choose from, if they create images with a width of 500 or 400. However, those who plan to market themselves and gain a following on tumblr should create images meant to be displayed at 540. Those particular users should also pay close attention to the following new feature:
Tumblr has implemented a “dashboard pop-over” with a header, which works both as a mobile theme and allows desktop users to have a quick glance at a blog without leaving the dashboard. The header displays at “various sizes” with an aspect ratio of 16:9. Generally, it displays at 1240 x 700 for desktop browsers, but is optimized at 640 × 360 for mobile.
(It can also display animated gif images with the same size restrictions as posts. From my personal experience, however, I can’t get any header to animate if it’s larger than 1.5MB.)
It’s also worth noting that users who choose to keep the default theme show the same header at 3000 x 1055 on their blog, and displays posts with a width of 540. ~MJ
Tinder Photo Sizes
Nope, I don’t use Tinder, but due to the popularity of this article, Google is sending searchers here for Tinder photo dimensions.
Not one to disappoint, I’m including them for you!
Tinder requires photos be cropped to square for upload.
According to Photofeeler, the required Tinder pixel dimensions are 640 x 640.
In the swiping deck, however, this will be zoomed into and displayed at 600 x 848 pixels. This aspect ratio is 1:1.325, or 7:10.
The exact number of pixels will vary by the viewer’s device.
My suggestion is to start with a photo where your face doesn’t fill the square from side to side, since you can anticipate those sides being cropped off in the swiping deck.
And don’t use a photo where your face is way off to one side, as you’ll lose part of your face in the swiping deck.
Or, you can use an app like Square Instapic that will add borders to the sides of your portrait-shaped portrait to make it a square.
BTW, 8 x 10 is the standard portrait shape. So not exactly Tinder’s 7 x 10, but close. 🙂
Wondering how to get a picture to fit Tinder? This template will help.
MeWe image sizes
MeWe provides limited info on the best image sizes for their platform.
The optimal banner/cover photo size is called out as 945 x 320 px. This is approximately 3 times wider than tall.
For the optimal profile photo, they suggest 144 x 144 px. If you have a larger image, I don’t think you must size it down to this dimension. MeWe will reduce it to the proper display size. source
As far as posts, MeWe tells us that you can safely share photos, videos, documents, voice messages, Dual-Camera MeWe’s chats, GIFs, memes, doodles, disappearing content, stories, and much more – but they don’t clue us in on best sizes.
Save time and repurpose content from other networks you use.
The maximum file size you can upload is 500MB, whether you have a paid account or not. This applies to videos, photos, documents, audio files, and anything else you might choose to upload.
If you have any tips for MeWe images, please leave a comment!
Meetup image sizes
A reader suggested this, and after a moment’s thought, I had to agree:
What could be more social than a platform to meet up IRL?
Meetup is all about groups and their events. Of course, you’ll also have a profile photo. You can set one for your account profile and different ones for your groups, if you like.
Your account profile photo will be used by default for your group profiles. After a group profile photo is set, changing your account profile photo will not update your group profile.
You can update each of your group profile photos individually.
Meetup profile photos are 1:1 ratio. For example, a square 400 pixels high by 400 pixels wide photo will work. Or any size JPG or PNG, as long as the file is under 10MB.
Meetup group logos are the same, with 400 x 400 recommended.
Meetup group cover photos are an easy way to differentiate your group and attract potential members.
Use a photo in JPG, PNG, or non-animated GIF format with a 16:9 ratio. The ideal dimensions for a group cover photo are 600 x 338. The file size limit is 10MB.
If you’re setting your cover photo for the first time, you must set it from your computer.
- Go to your group’s homepage
- If you’re just starting out and don’t have any group photos yet, select Upload a photo.
- If you already have group photos, select Change photo.
- Here you can either Choose from existing or Upload a photo if you want something new.
- Choose your new cover photo and be sure to Save your changes. source
Sponsor logo image dimensions are 120 x 90.
Meetup event page featured photo is ideally 580 x 320. Just be sure to feature a horizontal shot for best impact.
A Meetup event photo album is a crowdsourced memory bank for a group.
When an event is scheduled a photo album is created automatically. Group organizers, co-organizers, and assistant organizers can create new photo albums from the Photos section of the group as well. All members can upload photos to an album but cannot create a new album. source
The only requirement here is that event photos be JPG or PNG format and under 10MB each.
How do I get images to these sizes?
Q: Do you have recommendation for how to get photos these desired image sizes? I am using iPhoto and I am not getting exact dimensions you describe.
A: You could use a free online photo editor like Pixlr. Alternatively, you can use an online image creator that has lots of sizes already set up for you!
The two easiest ones I’ve found are Stencil and Snappa. Choose a size template, pick or upload a photo, and it’s automatically sized to fit. Adjust cropping as desired.
Both have a free option or free trial. The paid plans have an amazing Instant Resize feature, so you can make perfectly-sizes images for every network! Watch it on Stencil below.
Disclosure: If you upgrade to a paid account, I may earn a small commission, at no cost to you. I only recommend what I’ve tried, and think you’ll love!
• • • Click here to try Stencil for FREE • • •
Social Media Cheat Sheet 2023: Conclusion
Now that you’ve got the sizes – what images should you post? I’ve got you covered there too!
• • • CLICK to Get your FREE Social Media Content Guide! • • •
I hope you find my cheat sheets helpful. Let me know if your experience differs.
Members: download a printable PDF by logging in (Or get a free membership here.)
You’ll find lots of free social media templates in the member library, too. Win-win 🙂
Help battle the misinformation being passed around. Size does matter!
You can find more image sizes in these articles:
Pin or tweet to share this complete updated social media image sizes cheat sheet with your friends and followers. Thanks!
Nancy says
I have used your site for a few years! Always current & accurate social media sizes. So THANK YOU !!
Louise Myers says
So glad to hear you find it useful!
Renetta says
Thank you so much for sharing. As a new graphic designer, I am always looking for the various image sizes to make sure I get it right. This social media cheat sheet is a godsend. Info for all popular social media platforms right in one place. Thanks you are awesome.
Louise Myers says
So glad it helped!
Maria Gee says
Louise – thank you so much for this post. I do have a question about LinkedIn image sizes. I’ve noticed that when LinkedIn sends out engagement emails, they are cropping our post images (which are sized 1200 x 628) to a square aspect ratio. I’m wondering if it would be best practice to make all LinkedIn post images square (1200 x 1200) but keep to necessary content positioned in that 1200 x 628 rectangle in the middle for cropping on mobile. What do you think?
Louise Myers says
That’s not a bad idea for cross-platform compatibility, anyway. It’s interesting that they send square images in emails! I don’t get these, and I’m semi-doubtful that many people get them, read them, and have images turned on. But still could be an opportunity for better visual marketing to the people who do.
laura says
I am being told that Face book no longer allows FB cover photos to be video ( June 2021) true?
Louise Myers says
Apparently the loss of this feature has been rolling out, with some people reporting it a year ago. So sad.
Sean says
Not sure if this has been previous talked about, but it’s something I recently noticed when using the facebook android app. Data saver is the default option when not using wifi and I doubt many people actually change this. If enabled, all link images appear small, no matter what the size. It also shows “This post may look different because Data Saver is on) when you click the little icon that appears only when data saver is on. This affects all links, including ads.
I don’t recall seeing this before, but it’s been awhile since I’ve used facebook on an android device while not on wifi. Was there an update the past ~6 months or has it always been this way?
Louise Myers says
I didn’t know this, so thanks for sharing.
Nigel Willmott says
Hi Louise
I am trying to find the optimal dimensions for posting a GIF on facebook, NOT the maximum MB size, but what the proportions should be. In other words, should it be square, or landscape? I can find no information about this on the web at all.
I would appreciate any help you can offer
Louise Myers says
It would be the same as any image or video post, which is virtually any size you want. FB says the ideal width for images is 1200, but almost anything goes. In my experience, they can be horizontal, square, or up to 2:3 tall without getting cropped. If planning to use it elsewhere, make it’s the optimum shape for that platform and it should work fine on FB.
Here’s more on Facebook image dimensions.
Naim islam says
Images are a very important thing on social media.
Many people don’t know the proper image sizes of different social media. When we are going to upload images on social media, then it is important for all of us to know the proper image size. Thank you for sharing your informative blog.
Since this post is so old now has there been any change in the image size of social media?
Louise Myers says
I know things change quickly in social media, but this post is less than 11 months old 🙂
It will be completely checked and updated in the next month but the things I’ve checked so far haven’t changed much at all. You can click through to the linked Facebook articles. They’ve all been updated for 2021.
The only thing I’m aware of that’s completely new is that Pinterest has added a cover photo. Other than that, the social media platforms have calmed down with their constant image size changes.
enso says
Rather than an ‘optimizer’ approach (tinkering with pixels to create a custom image for each of the several platforms I want to use) I’m much more interested in a ‘satisficing’ approach (using a single image with dimensions and inner margins to be Good Enough).
I’d love to see a post on that!
Louise Myers says
It’s a great idea. I do still recommend the 1200 square for posts across platforms. But it’s barely “good enough” since Pinterest prefers tall and Twitter only shows 2×1 wide.
Louise Myers says
BTW if you go to the post on social media image aspect ratio you can see which sizes cross platforms best. Not exactly what you’re looking for since nothing works on all platforms, but should help.
Larry Bradley says
Don’t have time to read all the comments, so this might be a duplicate. At any rate, MeWe banner/photo dimensions can be found here.
support.mewe.com/hc/en-us/articles/360042169733-What-are-the-correct-profile-photo-and-banner-photo-dimensions-
Louise Myers says
Great!
MARK ANDERSEN says
Hi Louise
I was just wondering if these pixel sizes need to be updated to reflect the recent changes in facebook that occurred after midyear 2020, or did the sizes remain the same?
Louise Myers says
I believe they stayed the same with only the profile picture moving. Unfortunately I still don’t have New Facebook!
vicki says
Louise, you can choose to migrate to the new Facebook by choosing that option in the settings menu next to the messenger icon on the desktop version.
Louise Myers says
I’ve seen that advice for months but I still don’t have the option. Thanks for trying though!
Camilla says
Hi, I love your Cheat Sheet. Now Facebook change again(!) the formats of the header and need adjustments to view at desktop. The safe area is smaller, again. The preview is variable, round our landscape/panoramic. Giving med grey hair every time fb change. Looking forward to see your update and workarounds for it. <3
Louise Myers says
Hi Camilla!
Thanks for the heads up, sadly it seems FB has decided that I’ll be the last person to get “New Facebook.” ? I will update as soon as I can!
furiosa says
I wanna use 1200×1200, then what orientation i should use? Portrait or landscape? Thanks
Louise Myers says
It’s neither since it’s square.
Kimberly says
I noticed mine and many FB friends cover photos are looking a little wonky as of late… maybe Facebook changed the cover size yet again? Any insight Louis?
Louise Myers says
Have you switched to “New Facebook”? It started rolling out a few months ago but I don’t have access to it. If you change, everything *you* look at in FB will have the new layout. But I still see the old layout.
Marten says
Hi Louise, what’s the size of a Linkedin Story? The same as Instagram Stories?
Louise Myers says
LI Stories are only available in test markets and not in the US, so I haven’t seen them. But I would assume it’s the same as IG.
Megan says
Hi there,
Do you have any suggestions for how to improve the quality for LinkedIn posts? Every time I share an update on our company page, LinkedIn distorts the image and makes it blurry. I’m exporting from Photoshop at the highest setting, so not sure what else to try to get the images to look higher quality.
Thanks!
Louise Myers says
Unfortunately I can’t find ANY advice on this! But here’s what I would try and would love to know if it works.
Use PNG-24.
Upload largest possible image, in correct proportions, that doesn’t exceed the file size maximum.
Upload from computer, not mobile.
Best of luck!
Rio says
Could you possibly add MeWe image dimensions to this list please? It would be so awesome! I’m sure a lot of us would appreciate it, too! Thanks tons!
Louise Myers says
Hi Rio, the short blurb at the end of the article about MeWe dimensions is all that exists, as far as I could find. If you know anything else, pass it along and I’ll be happy to add it!
Paul says
Hi Louise,
Thanks so much for all of this information. Since I read dozens of studies in medical journals each week, I’m going to do a daily infographic made up of 3 brief sentences which summarizes one of the studies that I think people will find interesting. I assume a good compromise in sizes/shapes would be:
Instagram, Facebook, LinkedIn: 1200 x 1200
Pinterest: 1000 x 1500
Twitter: 1200×672
Does this seem like a decent approach to you? I wish I could use the square post for Twitter, but there seems to be a cropping issue with that. Also, if the process eats up too much time, I’ll use the 1200 x 1200 square for Pinterest and ditch 1000 x 1500.)
Thanks again,
Paul
Louise Myers says
Hey Paul,
Yes, the sizes seem fine. I personally would put 1 sentence per graphic and keep it simple.
Not sure of your background or what you plan to link these to, but be aware that Pinterest and I believe FB (maybe others too) are taking steps to suppress medical info being posted by non-medical experts.
And definitely Google search results have been doing this for awhile, if that’s a concern.
Mark G says
Just an FYI as I ran into this today!
After changing on November 27, Facebook changed cropping on mobile again in early December 2019. You can simply use 1,640px by 859px, or 1.91:1 ratio, which will work fine on both phones and tablets. Facebook no longer places text overlay across the bottom on mobile.
But, you need to allow allow cropping for both top and bottom on desktop. Facebook isn’t allowing full control over the cropping on desktop. A portion of the top and bottom will be cropped. To prevent your image from being cropped while viewing via desktop, set a margin of 96px for both the top and bottom while still using the 1640x859px image size. Nothing will be cropped when viewing on desktop as long as you have what you want to appear on the Group Cover Photo within the top and bottom margin of 96px.
Just thought I’d pass it along 🙂
Louise Myers says
The text you pasted here is taken directly from my article on Facebook group cover photos.
It’s already linked in the FB section above for those wanting more details.
Dave Mahen says
Love teh page you have created. Now it’s my go-to page for reference on mage sizes. Thanks!
Richard says
This is a fantastic resource, however the LinkedIn 2020 cheat sheet shows the company cover image dimensions as 1536 x 736, but in the text right above the cheat sheet you mention the Page cover size is 1128 x 191. The spec as quoted by LinkedIn (which you mention is wrong) is 1536 x 736. Does the cheat sheet need updating to show the ‘new’ 1128 x 191 dimensions? I’m confused, and my client says I keep getting it wrong 🙁
Louise Myers says
Yes, the cheat sheet itself hasn’t been updated yet. Next week!
Christopher Benoit says
Louise, dear, I’ve been a fan for the last three years. THANK YOU for a) posting all of this fabulous information in one place and b) keeping it so thoroughly updated. You are truly enabling small business owners! I do have a question, which no one else seems to have, so forgive me if the answer should be obvious. Could I trouble you to explain the difference between “image posts” and “link posts”? For context, my wife is a food blogger so her social media content is virtually entirely site-based, or maybe site-sourced would be more accurate. Thus, she does not create separate images for social “feeds” per se (i.e., we do create images for platform/account profiles, banners, etc.) Does that make all of her social media posts “link posts”? Thank you in advance. I’m amazed you reply to every comment!
Louise Myers says
By “link posts” or “link shares” I mean using the social platform’s feature to link to a URL. When you do this, the platform ONLY allows that one specific image shape (which fortunately is the same across FB LI and Twitter).
Kristin Burton says
The facebook group photo size listed here does not actually work. Even though that is the size listed everywhere, if you create an image that size, it cuts off. I wish someone could post the actual correct size.
Louise Myers says
Did you read the linked article on Facebook group photo size and grab the free template?
Yes, it cuts off on desktop, as shown on the template.
If this isn’t working for you, please send me screenshots, and I’ll try to help. I just tested it 2 weeks ago and it worked for me.
Michael says
Hello Louise,
This is a very useful resource. Thank you for putting this together and sharing.
Do you have any recommendations for Bloggers using WordPress? In particular, if there’s an optimal size to use to be able to display on big 27” Retina displays?
I’m just starting out and trying to understand this before I go off and optimize all my images prior to using.
Thank you,
Michael
Louise Myers says
Hi Michael,
Each WP theme has its own optimal size. I recommend sizing photos to your theme’s content area width before uploading.
And, I recommend NOT optimizing for retina. For website images, the main thing to optimize is small file sizes that load fast.
Google hates slow loading sites, and they rule as far as sending you traffic.
Simon says
That is a perfect reply. Also, there are some plugins that will help you optimize your image sizes. Something, else, some themes come with will optimize images specific to that theme
Jeffrey says
Great article. Thank you for the recommendations.
I am looking for one image size to post on Instagram, Facebook, LinkedIn, and Twitter.
Your recommendation of 1200 x 1200 works on all the platforms but Twitter. The Twitter feed crops the picture a lot.
Any recommendations are appreciated for the one image size for the four platforms.
Thanks.
Jeffrey
Louise Myers says
Hi Jeffrey,
There’s no one size that actually works *ideally* on all platforms.
If Twitter is the most important one for you, you’d have to use the one and only image shape they support perfectly for non-ad tweeted images, which is 16:9. Recommended size is 1200×672.
This will crop on the sides on Instagram, and be a lot less eye-catching on FB and LI than a square image.
Wendy Solum says
Hi there. So your post, and others, say that LinkedIn business cover photo s/b 1536×768, but when you go to edit the business cover photo, the online tool recommended size is 1128×191. Waaay different.
Is the business cover photo something other than what I think it is?
Louise Myers says
1536×768 had been called out as the “company cover photo size.”
LinkedIn doesn’t even mention a “Company Page” anymore. I find references to “Page” “Career Page” and “Showcase Page.”
I’m at least as confused as you are at the moment! I’ll have to do more digging to figure this out.
Feel free to let me know which one you were shooting for!
Sherry Ellingson says
Thank you! Having all of this in one info graphic is a great find!!! Reading all of the comments has been helpful also. I appreciate that your candid and easy to understand posts.
Paula Onysko says
Hi Louise, Thanks for this valuable resource. I share it with my clients and FB group Abundant Soulpreneurs every year. I just noticed that when I shared the URL in the group, FB is still pulling the 2019 image. You may want to update that with the Facebook debugging tool.
Thanks again!
Paula
Louise Myers says
Thanks! Took numerous tries to get it to pull the right image… ! But it is now 🙂
Amy H. says
Why does my cover photo look great on my desktop but on mobile – iPad and iPhone it is extremely darkened?
Louise Myers says
Yeah, they’re going a little crazy with that now. They used to just darken a bit at the bottom for the type overlay. Now it’s practically from bottom to top.
Hoping they change this soon ??
Susie says
I’d love to see Facebook Page image dimensions (since I believe it is different from a personal profile) and Google My Business dimensions added. Thank you for all of your hard work!
Louise Myers says
Hi Susie!
The FB sizes here are for Pages, not profiles.
Great idea on Google My Business, I will add those within a week or two!
Susan Bell says
This is great information. I use Canva and seem to have to adjust files for different media despite using their designated social media templates. I still love canva though. I’ll have to implement the photoshop tips you mentioned for best quality images – also a great lead!
joe says
these articles are such bullshit! scrolling thru a page full of blinking ads to find out the info is totally bogus.
Louise Myers says
There’s a table of contents at the top so you can jump to the section of interest, bypassing ads.
I work very hard to keep this info accurate and updated. This takes time and money. Sorry you don’t find it worth seeing a few ads. Thank goodness hundreds of others left appreciative comments so I know my efforts aren’t in vain.
Nancy Wisgerhof says
Thank you so much for your comprehensive information about graphic sizes. This is SO helpful! I am just starting a blog to provide sm graphics for churches and I have cited your cheat sheet – it’s a must-have for any sm specialist.
Louise Myers says
Thanks for the nice comment, Nancy!
Muhammad Amin says
This is extremely helpful! THANK YOU!!!
JHV says
Your dimensions for Facebook are very outdated. Now FB encourages squares, like Instagram. 1:1 for post ads AND link ads. Ever since end of 2018 if I recall correctly.
Louise Myers says
These sizes aren’t outdated. Facebook recommends and accepts a wide variety of shapes for posts as well as ads. I only specified a photo post width in this article, and as opposed to saying they *shouldn’t* be square…
I actually recommend squares *first* for posts (see section “Best size for image posts”). However I’d be interested in knowing how they’re “encouraging” squares. Do you find the square format gets more reach?
Haseeb Awan says
Thank you so much for making your cheat sheet available to the social media-challenged such as me! I own a business and I really struggle with consistency in my social media marketing. Thanks again for equipping me with helpful info! Good Luck.
Alice says
Thanks for your great post. I have a question: Is it okay to use a post’s featured image as social image? Is the image’s size changed?
Louise Myers says
Sure, you can do that. Whether the image size or proportion changes depends on myriad factors like the platform and specific use. You can find out more in the dedicated sections here as well as the separate, in-depth articles.
tuky says
the 1500 pixel max they show on there, puts top and bottom into a field not always seen but that relation to the profile pic CHANGES with screen size (BEWARE!). SO, at 1500 pixels, my client’s image and logo were fuzzy and I had to resize it to the largest size, not use a cropped area inside the template to figure that out. SO our final banner was 1920 to get it to look crisp on a larger monitor like mine.
Louise Myers says
Thanks for the heads up. I need to redo that template 🙂
Sean says
Facebook broke something after one of the past android app updates. Links that are not from ads or pages are showing small thumbnails instead of large. They are also badly cropped which has resulted in a steady decrease in traffic. Desktop and mobile web are not affected, not sure about iOS but google analytics stats suggests this is only a problem with the android app.
Louise Myers says
Thanks for letting us know! Hope it’s not the beginning of a larger effort to throttle clicks leading off FB even more.
Sean says
Probably not, the android app has had several issues from big to small go unnoticed the past few years. The “report a problem” section of the app has proved to be useless, so I’m hoping someone will see this and forward it to whichever team is responsible since there is no way else to contact them.
Louise Myers says
You don’t ever get a reply to “Report a Problem”? Ugh. Sorry to hear of this issue.
Adrienne says
This is extremely helpful! THANK YOU!!!
Britney says
Awesome, thank you for these guides!
Mark says
Hi Louise, Twitter just updated it’s interface. Do you by any chance, got the updated resolutions for the photo sizes?
Louise Myers says
Interesting, are you referring to the banner image?
Tamara Pensa says
Can I jump in on this too, sorry!
We have noticed since the Twitter interface changes our banner image is much much smaller and now looks blurry compared to before. Everywhere I have Googled it doesn’t seem like anyone is talking about it. Am I right in thinking that the banner image dimensions must’ve changed now?
Louise Myers says
Twitter is still recommending the same size, and the aspect ratio hasn’t changed. It appears to be no longer responsive (cropped on various devices).
I can test some things if you want to try uploading a smaller size. Not sure if that’ll help with the blurries though.
Kitty says
Thank you for putting this together.
Kathy Steinemann says
Thanks, Louise. Great post.
What about MeWe? Do you have any information for them?
(I found you via the following Google search: optimum size background photo mewe)
Louise Myers says
Don’t know anything about that one, unfortunately.
Kami says
It would be really helpful if you looked into MeWe, especially the group image ideal size. You’ll be the first result on Google if you do!
Louise Myers says
There’s absolutely no info available for this. Maybe it doesn’t matter.
Dianne Collins says
Thanks so much for this generous gift, Louise! I will definitely check out your graphic designs. All the best!