Searching for the best social media image sizes?
Since these sizes are ever-changing, it’s tough to find a guide that’s completely correct. So I made one for you – with a free printable cheat sheet!
It’s simple but accurate. Outdated infographics are still widely posted and shared, despite their misinformation.
Here are the optimal, updated social media sizes for visual content, verified as of January 2023.
Full chart at the end of the post. Log in as a member to get your free PDF and templates!
I’ve included ALL essential sizes for Facebook, Pinterest, Instagram, Twitter, LinkedIn, AND YouTube on the chart. You’ll find notes about aspect ratio and maximum file size where known.
TikTok, Tumblr, Tinder, MeWe, and Meetup sizes are listed at the end of this post.
There’s a Table of Contents if you need a quick answer. You’ll find it underneath the important cross-platform considerations below.
Please leave a comment if any need to be corrected. I’ll update as quickly as possible!
The Best Social Media Post Size
Posting on more than one of the social networks? Don’t drive yourself crazy – use these sizes that work across multiple social media platforms.
Best size for image posts
The optimal size for image posts that work on Facebook, Instagram, LinkedIn, and Pinterest is 1200px x 1500px. These are now shown in full in the feed (new for LinkedIn) and have maximum impact.
This is portrait shape, or 4:5 aspect ratio.
1200 pixels square is also excellent for Facebook, Instagram, and LinkedIn. Squares can also be pinned to Pinterest, and can work for Twitter, if you keep any type or other critical elements away from the top and bottom of the image.
A square is a 1:1 aspect ratio.
Feel free to download this handy template! Then you can plan how your square images will crop on Twitter.
Just right-click to save.
If Pinterest is your main platform, try the optimal 2:3 Pin images on Facebook, as they work there too. In fact, I love the impact these taller images have on Facebook.
You can control how these tall images are cropped to 4:5 for the Instagram feed, but it’s center cropped to square for your IG gallery. Post 2:3 Pins on LinkedIn, but now they’ll be reduced to fit a 4:5 portrait shape.
Here’s the handy template for tall social media posts that are optimized for Pinterest Pins. Right-click to save to your hard drive.
Best image size for link share posts
The optimal size for sharing links on Facebook, Twitter, and LinkedIn is 1200px x 630px. A link share image is 1.91:1 aspect ratio.
Google Discover recommends minimum 1200 pixel wide images, so this size is a must for all web pages and blog posts you want shared on social.
Social Media Sizes: Table of Contents
Loads of great info on this page!
In a hurry? Click to jump to the section that interests you most.
Tumblr image sizes 2023 plus Tinder, MeWe, and Meetup.
Facebook Image Sizes 2023
Facebook Cover Photo sizes
There’s a profusion (or confusion) of FB cover photos. Click through to the in-depth articles for details and free templates.
➔ Facebook Page: 1200 x 674 pixels | Optimize your Facebook Page cover photo size for both desktop and mobile viewing.
➔ Facebook Group: 1640 x 856 pixels | Optimize your Facebook Group cover photo size for desktop and mobile.
➔ Facebook Event: 1200 x 628 pixels | Optimize your Facebook Event cover photo size for desktop and mobile.
➔ Facebook Profile: 1200 x 675 pixels | Optimize your Facebook Profile cover photo size for desktop and mobile.
Want one size for all Facebook cover photos? Use 16:9 proportion and allow for cropping.
This size works perfectly on mobile Pages. You must allow cropping top and bottom on desktop, so don’t place text or other critical elements near the top and bottom.
This proportion works out to: 1200 x 675, 1640 x 923, or 1920 x 1080 pixels. Your choice!
I always recommend going with a larger image for best quality. While FB sometimes specifies minimum sizes required for upload, modern displays have such great resolution that low quality images don’t cut it any more. Go BIG!
And, it must be a static image. There’s no longer an option to use a video as your cover photo.
Other important Facebook image sizes
For more details, see the linked posts.
➔ Facebook Profile photo size: displays 176 x 176 pixels on computer and 196 x 196 pixels on smartphones | Make the best Facebook Profile Picture size plus ideas to get more likes. Download a FREE template there!
➔ Facebook Link preview size: minimum 600 x 315 pixels | How to get a LARGE Facebook link thumbnail.
➔ Facebook Photo post size: on the wall, 476 pixels wide x varied height, larger gives better quality.
Re minimum wall post size, I hope you are using larger photos than minimum already! Up to 2048 x 2048 pixels works for Facebook photo posts.
Want more about Facebook image quality, file types, compression etc?
Every Facebook image size marketers need
Yes, there’s more! Find details about Facebook post sizes, video sizes, Stories, Page services, and job postings. Plus an infographic of ALL Facebook ad sizes!
Pin the Facebook image sizes cheat sheet, and read on.
Pinterest Image Sizes 2023
Pinterest profile cover size
The Pinterest profile cover is an image in 16:9 aspect ratio. Minimum size is 800 x 450 pixels. Recommended size for retina display is 1440 x 810 pixels.
Any horizontal photo can be cropped to fit the 16:9 ratio after uploading it. But no more videos!
You can upload a JPG, PNG, or GIF up to 10MB.
Pin size 2023: 1000 x 1500 pixels.
You can go wider if you wish, but keep your Pin dimensions in these proportions:
- 1:1 or square
- 1:1.5 or slightly tall (optimal)
- 1:2.1 or moderately tall
Get more Pin size details, plus how to keep your website loading quickly with large images, at this in-depth article.
Pinterest board covers: don’t seem to works any more! Mine are cropped weirdly regardless of upload size.
If you really want ’em though, make ’em SQUARE and at least 340 x 340 pixels. 600 or even 1000 pixels square would be better.
➔ Pinterest Profile Photo size: 180 x 180 or larger.
➔ Maximum Pin width when clicked: varies by device viewed on.
➔ Board cover: suggested minimum 340 x 340.
➔ Minimum image size that can be pinned: 100 x 200 (I can no longer verify this).
Pin the Pinterest image sizes cheat sheet, and read on.
Instagram Image Sizes 2023
Instagram posts are no longer limited to square! However, your images will still be cropped to square on your profile page gallery.
➔ Instagram Profile Photo size: 110 x 110 minimum | Rock your IG profile photo
➔ Instagram photo size: minimum 1080 width for best quality
➔ Instagram landscape photo size: 1.91:1 proportion, or 1080 x 566.
➔ Instagram portrait photo size: 4:5 proportion, or 1080 x 1350.
➔ Instagram Stories OR Reels size: 9:16 proportion, or 1080 x 1920.
Pin the Instagram image sizes cheat sheet, and read on.
Twitter Image Sizes 2023
The infuriating Twitter header that could crop 100 different ways became one standard shape and size on every device and browser width ( since August 2019). It’s no longer responsive but stays at a static aspect ratio of 3:1.
Tweeted image size changed in 2017. Even in 2023, it’s still quoted incorrectly almost everywhere. Read on for the straight scoop.
What does Twitter say about image sizes?
➔ Twitter Header size: 3:1 or 1500 x 500 pixels | Twitter header free template 2023
➔ Twitter Profile size: 1:1 or 400 x 400 pixels
➔ Tweeted Image size: 16:9 or 1200 x 675 pixels
➔ Twitter Card image size: 1.91:1 or 1200 x 628 pixels
Tweeted images are not 2:1 proportion! If you post that size, the edges will be cut off in the stream.
Tweet images will still be shown in full when clicked, so you can use square for portability across social media networks – but they’ll be cropped in the feed on mobile.
Multi-image tweet sizes
- For two images, the images will be side by side, both at 7:8 aspect ratios.
- For three images, there will be one 7:8 aspect ratio image on the left, with two 4:7 aspect ratio images running up the right side of the image.
- For four images, there will be four 2:1 aspect ratio images in a grid.
Pin the Twitter image sizes cheat sheet, and read on.
LinkedIn Image Sizes 2023
LinkedIn post size 2023
For LinkedIn images, the maximum aspect ratio on both mobile and desktop is a 4:5 proportion. I recommend 1200 x 1500 pixels for best impact in the newsfeed.
This is new! Images are no longer cropped to horizontal in the mobile feed.
Square images of 1200 x 1200 pixels are an excellent option. A reader had noted that LinkedIn sends out square images in emails, so the template near the top of this article will help you optimize LinkedIn images in the newsfeed as well as in emails.
Taller images, like 2:3 Pinterest Pins, will be reduced to fit in the 4:5 allotted area, but will be seen in full when clicked.
LinkedIn Page cover image size
The recommended LinkedIn Page cover photo size is 1128 x 191 pixels. This is also the minimum upload size.
Since the cover image actually displays larger than 1,128 wide on retina screens, I recommend you double those pixels for a nice, high-resolution image.
I created a test image at 2,256 x 382 pixels and share the results below.
This slim image is almost 6 times as wide as tall. But on iPad, it’s cut at the bottom to a slice that’s 10 times as wide as tall!
Account for the overlapping logo, which takes a big chunk out on iPhone display, and you’re left with a sliver of an image that leaves little room to design anything.
Think of it as more of a background image that doesn’t have faces, type, or other elements that would look bad when cropped on different devices. If you have elements that must show, test it on different devices and tweak as needed.
Your cover image may have to be adjusted to fit the screen which may involve trimming the image horizontally or vertically. We recommend uploading a high-quality image with as little text as possible to ensure an optimal display on all devices and screen sizes. Our accepted image formats for uploads are PNG or JPEG.
You do have some ability to move this cover photo around when you upload.
LinkedIn Personal Profile
The LinkedIn personal profile cover photo size is 1584 x 396 pixels. This is exactly 4:1 proportion.
You can crop, filter, and adjust your photo after you upload it to LinkedIn.
Tips from LinkedIn:
If your background image appears blurry or pixelated, please choose an image with a file size as close to the maximum (8 MB) as possible, as images with larger file sizes typically look better. Photos will also look better than images with logos.
LinkedIn link share images
1.91:1 is the correct aspect ratio for sharing links to articles and blog posts on LinkedIn. The recommended size is 1200 x 627 pixels.
The image must be at least 200px wide or it will appear as a thumbnail on the left side of the post.
Good news: whether for your profile or Page, “Link share” images for LinkedIn closely match those for Facebook and Twitter.
LinkedIn image recap
Max file size 8MB and file type must be PNG, JPEG, or GIF.
➔ LinkedIn profile cover photo: 1584 wide by 396 high, 4:1 aspect ratio.
➔ LinkedIn profile picture: Per LI, upload any size between 400 x 400 pixels and 20,000 x 20,000 px.
➔ LinkedIn blog post link shares: 1200 x 627 px.
➔ LinkedIn photo share: 1200 x 1500 is optimal.
➔ LinkedIn Page cover photo size: 1,128 x 191 px.
➔ LinkedIn logo size: 300 x 300 square. No more horizontal.
More company and career page image sizes on LinkedIn here.
Pin the LinkedIn image sizes cheat sheet, and read on.
YouTube Image Sizes
➔ YouTube channel art: 2560 x 1440 pixels | Learn how to create YouTube Channel Art with FREE templates
➔ Be sure to grab the template as cropping varies wildly from TV to mobile to desktop.
➔ Video thumbnail: 1280 x 720 pixels
➔ Channel icon: 800 x 800 pixels
TikTok image sizes 2023
This one’s easy.
Videos will be in a standard 9:16 shape (be sure to film with the phone vertical).
Shorter ones, down to square size, are accepted but will have a black border top and bottom.
Meh! Go tall.
If you’re making graphics for a slideshow, use the IG Stories size of 1080 x 1920.
Leave a 150px margin on top and bottom and 64px margin on each side for TikTok text overlay.
➔ TikTok profile picture size: 200 x 200. JPG, PNG. Minimum size is 20 x 20.
➔ TikTok video size:1080 x 1920. File size: 287.6 MB (iOS) and 72 MB (Android). MP4, MOV.
➔ TikTok video ads size: 720 x 1280px / 640x640px / 1280 x 720px. File size: 500 MB. MP4, MOV, MPEG, 3GP, AVI.
Tumblr image sizes
It’s hard to find image sizes for this platform, and one reason may be that it’s pretty freeform. Different themes can vary greatly.
I don’t use Tumblr and decided not to add it to the cheat sheet, since I won’t know if things change.
Here’s an excellent Tumblr sizes overview offered by reader Morgana Johnson:
Although all themes are different, the most common sizes still display 500 and 400 width posts (and most “photography” themes either display everything with a width of 1280, or even the highest resolution available).
However, anything on the dashboard feed is shown at and resized to 540. Size limitations have also risen to 10MB for pictures, and supposedly 3MB for animated .gif images (However animated gifs are just buggy on tumblr, it’s best to “aim” between 1-3MB.)
Anyone using tumblr as a portfolio would have the best experience, and largest variety of themes to choose from, if they create images with a width of 500 or 400. However, those who plan to market themselves and gain a following on tumblr should create images meant to be displayed at 540. Those particular users should also pay close attention to the following new feature:
Tumblr has implemented a “dashboard pop-over” with a header, which works both as a mobile theme and allows desktop users to have a quick glance at a blog without leaving the dashboard. The header displays at “various sizes” with an aspect ratio of 16:9. Generally, it displays at 1240 x 700 for desktop browsers, but is optimized at 640 × 360 for mobile.
(It can also display animated gif images with the same size restrictions as posts. From my personal experience, however, I can’t get any header to animate if it’s larger than 1.5MB.)
It’s also worth noting that users who choose to keep the default theme show the same header at 3000 x 1055 on their blog, and displays posts with a width of 540. ~MJ
Tinder Photo Sizes
Nope, I don’t use Tinder, but due to the popularity of this article, Google is sending searchers here for Tinder photo dimensions.
Not one to disappoint, I’m including them for you!
Tinder requires photos be cropped to square for upload.
According to Photofeeler, the required Tinder pixel dimensions are 640 x 640.
In the swiping deck, however, this will be zoomed into and displayed at 600 x 848 pixels. This aspect ratio is 1:1.325, or 7:10.
The exact number of pixels will vary by the viewer’s device.
My suggestion is to start with a photo where your face doesn’t fill the square from side to side, since you can anticipate those sides being cropped off in the swiping deck.
And don’t use a photo where your face is way off to one side, as you’ll lose part of your face in the swiping deck.
Or, you can use an app like Square Instapic that will add borders to the sides of your portrait-shaped portrait to make it a square.
BTW, 8 x 10 is the standard portrait shape. So not exactly Tinder’s 7 x 10, but close. 🙂
Wondering how to get a picture to fit Tinder? This template will help.
MeWe image sizes
MeWe provides limited info on the best image sizes for their platform.
The optimal banner/cover photo size is called out as 945 x 320 px. This is approximately 3 times wider than tall.
For the optimal profile photo, they suggest 144 x 144 px. If you have a larger image, I don’t think you must size it down to this dimension. MeWe will reduce it to the proper display size. source
As far as posts, MeWe tells us that you can safely share photos, videos, documents, voice messages, Dual-Camera MeWe’s chats, GIFs, memes, doodles, disappearing content, stories, and much more – but they don’t clue us in on best sizes.
Save time and repurpose content from other networks you use.
The maximum file size you can upload is 500MB, whether you have a paid account or not. This applies to videos, photos, documents, audio files, and anything else you might choose to upload.
If you have any tips for MeWe images, please leave a comment!
Meetup image sizes
A reader suggested this, and after a moment’s thought, I had to agree:
What could be more social than a platform to meet up IRL?
Meetup is all about groups and their events. Of course, you’ll also have a profile photo. You can set one for your account profile and different ones for your groups, if you like.
Your account profile photo will be used by default for your group profiles. After a group profile photo is set, changing your account profile photo will not update your group profile.
You can update each of your group profile photos individually.
Meetup profile photos are 1:1 ratio. For example, a square 400 pixels high by 400 pixels wide photo will work. Or any size JPG or PNG, as long as the file is under 10MB.
Meetup group logos are the same, with 400 x 400 recommended.
Meetup group cover photos are an easy way to differentiate your group and attract potential members.
Use a photo in JPG, PNG, or non-animated GIF format with a 16:9 ratio. The ideal dimensions for a group cover photo are 600 x 338. The file size limit is 10MB.
If you’re setting your cover photo for the first time, you must set it from your computer.
- Go to your group’s homepage
- If you’re just starting out and don’t have any group photos yet, select Upload a photo.
- If you already have group photos, select Change photo.
- Here you can either Choose from existing or Upload a photo if you want something new.
- Choose your new cover photo and be sure to Save your changes. source
Sponsor logo image dimensions are 120 x 90.
Meetup event page featured photo is ideally 580 x 320. Just be sure to feature a horizontal shot for best impact.
A Meetup event photo album is a crowdsourced memory bank for a group.
When an event is scheduled a photo album is created automatically. Group organizers, co-organizers, and assistant organizers can create new photo albums from the Photos section of the group as well. All members can upload photos to an album but cannot create a new album. source
The only requirement here is that event photos be JPG or PNG format and under 10MB each.
How do I get images to these sizes?
Q: Do you have recommendation for how to get photos these desired image sizes? I am using iPhoto and I am not getting exact dimensions you describe.
A: You could use a free online photo editor like Pixlr. Alternatively, you can use an online image creator that has lots of sizes already set up for you!
Both have a free option or free trial. The paid plans have an amazing Instant Resize feature, so you can make perfectly-sizes images for every network! Watch it on Stencil below.
Disclosure: If you upgrade to a paid account, I may earn a small commission, at no cost to you. I only recommend what I’ve tried, and think you’ll love!
Social Media Cheat Sheet 2023: Conclusion
Now that you’ve got the sizes – what images should you post? I’ve got you covered there too!
I hope you find my cheat sheets helpful. Let me know if your experience differs.
You’ll find lots of free social media templates in the member library, too. Win-win 🙂
Help battle the misinformation being passed around. Size does matter!
You can find more image sizes in these articles:
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