Looking for the latest Facebook image dimensions infographic?
This one was updated by Techwyse as of January 2018. As of December 20, 2018, I believe it is still accurate!
While I do keep my handy social media cheat sheet updated – this one goes in-depth to the many Facebook image sizes you might need!
You’ll find the best variety of Facebook Page sizes covered in this infographic:
- Facebook Page cover photo and profile picture.
- Facebook Page photo post.
- Facebook Page video post.
- Facebook Page link images.
- Facebook Page ads across desktop and mobile.
All the sizes you need to optimize your Facebook business page!
Why worry about Facebook Page image sizes?
Creating highly engaging images for Facebook is no easy task. You work hard to make creative images that send a message about your brand, products and services, or offers.
Before you upload your image, however, ensure that you have created an image that abides by Facebook’s varying recommended upload sizes. It’s difficult to keep track – because Facebook has different requirements for each of its images, including profile pictures, shared links, thumbnails and sponsored posts, for example.
The Facebook Cheat Sheet below was created by TechWyse to help social media marketers quickly reference all the recommended dimensions and image sizes.
Facebook updates its platform regularly. Most recent updates saw changes to the layout of Facebook business pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.
It’s important to ensure that your images meet Facebook’s guidelines for image sizes to prevent your high-quality images from becoming pixelated, and your text from becoming clumsy.
Optimize your Facebook cover photos for desktop and mobile
The sizes on the infographic come directly from Facebook’s recommendations, which are not always ideal, and never optimized for both desktop and mobile.
See these blog posts for cover photo dimensions that are optimized for both desktop and mobile. You can download free templates with no opt-in needed:
- Facebook Page Cover Photo with free template.
- Facebook Group Cover Photo with free template.
- Facebook Event Cover Photo with free template.
Facebook photo posts and link share sizes
For image posts, I recommend creating at 1200 pixel square for portability across social networks.
The infographic provides tips for ensuring your images meet Facebook’s guidelines.
For example, if your link share image is smaller than 474 x 249, it will automatically render as a thumbnail. Also, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image.
The infographic also shares the character limit allowed for text surrounding your posts.
Now that you’ve got the Facebook image sizes – what to post?
What’s the Facebook 20% text rule?
Although they haven’t discarded it completely, Facebook has changed their 20% rule which stated that the text on an ad image shouldn’t make up more than 20% of the image.
Facebook no longer rejects ad images on the basis of the text they contain. Although this is somewhat good for marketers, Facebook has also stated that, as the amount of text on your image increases, the reach of your ad may be limited.
This just means that Facebook prioritizes images with less text.
Facebook even has a page where advertisers can check if their images comply with the 20% rule.
Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience.
They make exceptions for certain kinds of products being advertised. Visit the Facebook Help Center to learn about exceptions, see examples of images with text, and get more guidance.
Facebook uses this classification for the text overlay on images:
- Ok: Your ad will run normally.
- Low: Your ad’s reach may be slightly lower.
- Medium: Your ad’s reach may be much lower.
- High: Your ad may not run.
Frequently Asked Questions about Facebook’s text rule
What does it mean that I have too much image text?
Text in your ad image includes text laid over a photo or illustration, text-based logos, or watermarks used in an ad’s image. It also includes text in thumbnail images used for videos as well as images used as cover photos or profile photos of promoted Pages.
How much text should my ad image have?
Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.
What should I do to reduce the amount of text?
Consider putting most of your text in the text area of your ad instead of on the ad image. If you must use text, use a smaller font size and fewer words to lower the proportion of text to image. Try reducing image text and checking it with this tool again.
Check out the infographic to learn more about how your Facebook campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes. Save this infographic to Pinterest for quick reference when building your Facebook posts, events, ads, and more.
Check out my always-updated social media cheat sheet!
If you’d like an easy-to-follow cheat sheet for all the major social platforms:
It’s updated as soon as I hear of changes, which is generally at least 3 times a year.
Hope you enjoy this new Facebook image dimensions infographic!