Wondering the best size for a Facebook post?
Need all the latest Facebook image dimensions?
All sizes here are updated and verified correct for 2023 as of December, 2022. With infographics!
This is the Ultimate Guide! I’ll cover all the Facebook image sizes you could ever need for your Business Page:
- Facebook Page post sizes for photos, videos, and link shares.
- Facebook Page cover photo and profile picture.
- Facebook Stories image size and aspect ratio.
- Facebook Page ads on desktop and mobile.
- Facebook catalogs.
Towards the end, we will also cover:
- Facebook 20% text rule.
- Facebook Page services image size.
- Facebook job post image size.
- Facebook Workplace image dimensions.
Every size you need to optimize your Facebook Business Page and postings!
Why Worry About Facebook Page Image Sizes?
Creating highly engaging images for Facebook is no easy task. You work hard to make creative images that send a message about your brand, products and services, or offers.
So, make sure your company looks professional!
By using the right sizes, you’ll:
- Optimize photos for Facebook to prevent your high-quality images from becoming pixelated.
- Avoid unfortunate cropping of important elements – like your client’s head!
- Communicate your message without words chopped off in the Facebook news feed.
It’s difficult to keep track – because Facebook has different requirements for each of the images a business would use.
Plus, they update regularly. Most recent updates saw changes to the layout of Facebook Business Pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.
And the profile picture is now round, which you won’t find explained correctly elsewhere.
Good news though – I keep an ear to the ground for changes so this article is always current! And I’ve published a brand-new infographic of the Facebook Page image dimensions all social media marketers need.
For ads, you’ll find an infographic provided by TechWyse to help you quickly reference all the recommended dimensions and image sizes for the multitude of Facebook ads available.
Facebook Image Post Size
What is the best size for a Facebook post?
Facebook recommends 1200 x 630 pixels for sharing images or links. However, this doesn’t give you the best impact for your photos or graphics.
Good to know: Facebook photo posts offer a lot of flexibility. You aren’t locked into a specific size in pixels, or one shape.
What is the square size for a Facebook post?
A square Facebook image post size is 1200 x 1200 pixels. This provides more visual impact on Facebook and offers portability across several social networks.
The popular Instagram post size of 1080 x 1080 also works.
Can a Facebook post be portrait?
The vertical portrait shape of 4:5 works well on Facebook. It’s also my favorite shape on Instagram. Create at 1200 x 1500 pixels for Facebook, or you can use Instagram’s recommended dimensions of 1080 x 1350.
You can go even taller than portrait! I’ve found that Pinterest Pins at 2:3 aspect ratio look awesome on Facebook (see image below). I don’t recommend long infographics, as these may get cropped or reduced on Facebook.
What aspect ratio is best for Facebook?
Facebook image post size can vary in aspect ratio: 1.91:1 (horizontal), 1:1 (square), 4:5 (portrait), 2:3 (tall).
I recommend you choose the one that fits your next-favorite social platform!
Horizontal will work best on Twitter and LinkedIn. Square and portrait will work best on Instagram. 2:3 is recommend as the best Pinterest Pin size.
You can learn more here about social media aspect ratio.
Facebook post size in inches
A Facebook image post size of 1200 x 630 is 16.667 inches by 8.75 if you export at 72 pixels per inch.
A Facebook post size of 1200 x 630 is 12.5 by 6.5625 inches if you export at 96 pixels per inch.
Facebook post size in pixels
To recap, all these Facebook post pixel dimensions work:
- 1200 x 630 pixels
- 1200 x 1200 pixels
- 1200 x 1500 pixels
- 1200 x 1800 pixels
You aren’t locked into the 1200 width either, but it is recommended.
Minimum Facebook post size
For images with a link on desktop 479 x 246 pixels, and on mobile min width 320 pixels. source
I strongly recommend you use 1200 or 1080 as your image width – or larger.
Facebook Video Post Size
Another type of Facebook posts is videos. And again, Facebook videos have options.
Directly below are organic, non-ad videos. 360 and Live videos follow.
You can use horizontal or vertical videos. I believe you can use square as well.
There’s no firm size you must stick to, except for ads. Please refer to the infographic at the end of this article for video ad specs.
Video specs (organic or non-ad):
- Recommended video size is 1280 x 720 landscape, 720 x 1280 portrait.
- Minimum width is 600 pixels for both landscape and portrait.
- Landscape aspect ratio is 16:9.
- Portrait aspect ratio is 9:16.
- Mobile renders both video types to aspect ratio 2:3.
- Max file size is 4GB.
- Recommended video formats are .MP4 and .MOV.
- Video length max is 120 minutes.
- Video max frames 30fps.
Facebook 360 Video specs
360 videos provide users a complete 360° view by scrolling with a cursor on web, or by touch or turning their device on mobile. This format appears organically in feeds, and often gets more reach.
360 video specs:
- Maximum dimensions 4096 x 2048 pixels.
- Minimum width is 600 pixels.
- 360 aspect ratio is 2:1.
- Max file size is 1.75GB.
- Recommended video format is .MP4.
- Video length must be less than 40 minutes.
- Video max frames 60fps.
How To Go Live On Facebook Horizontally: Facebook Live Landscape Mode
You can go Live either horizontal or vertical, but you must set the mode you desire before you tap the Go Live. Once you’re Live, you can’t change.
Watch this short video for the details.
Facebook Link Share Size
For link shares, use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images.
The infographic provides tips for ensuring your images meet Facebook’s guidelines.
For example, if your link share image is smaller than 600×315, it will automatically render as a thumbnail. Also, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image.
The minimum allowed image dimension for a link share is 200 x 200 pixels.
The size of the image file must not exceed 8 MB. source
Facebook Cover Photos for Business Pages
These cover photo sizes come directly from Facebook’s recommendations, which are not always ideal, and never optimized for both desktop and mobile:
Facebook Business Page cover photo must be at least 400 pixels wide and 150 pixels tall, and loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes.
Facebook Group cover photo displays at 1640 pixels wide by 856 pixels tall on computers, cropped to 664 pixels tall on smartphones.
Facebook Event cover photo displays at 1200 pixels wide by 628 pixels tall on computers, with varied croppings on smartphones.
You can simply upload a horizontal photo and let the cropping fall where it may. The image below shows a typical 16:9 aspect ratio and how it’ll crop in height on different devices and uses.
If you’re going to design something beyond a plain photo, I strongly recommend you use a template so you keep all important elements visible on all devices.
See these blog posts for cover photo dimensions that I optimized for both desktop and mobile. You can download free templates with no opt-in needed:
| Facebook Page Cover Photo size with free template. Updated for 2023 “New Facebook Page Experience.”
| Facebook Group Cover Photo size with free template.
| Facebook Event Cover Photo size with free template.
Those explanations and templates are ideal for both pro and casual designers.
If you’re not a designer but do want a stunning cover photo without the stress, I recommend you use an easy design tool like Snappa, which has the safe zones built right in.
Disclosure: You can use Snappa for free! IF you choose to upgrade to a paid plan, I may receive a referral fee.
Check out how it works on this 4-minute video:
Facebook Page Profile Picture
NEW! Your Page’s profile picture displays at 176×176 pixels on your Page on computers, 196×196 pixels on smartphones and 36×36 pixels on most feature phones. source
I do recommend you upload a larger size than 196px. It now displays absolutely huge on tablets. Read on.
Keep in mind that your Page’s profile picture will be cropped to a circular shape virtually everywhere across Facebook.
The circular crop can cause the corners of your logo to be chopped off.
Because of this, I made a handy template so you can preview your logo in a circle, and resize it before uploading if needed.
Get the FREE template, and all the details! Learn all about the best Facebook profile picture size that can actually help boost your engagement.
Facebook Stories Image Size and Aspect Ratio
Facebook Story images will fill the frame of the viewer’s device, which aren’t all the same pixel size or aspect ratio.
To add photos and videos to your Facebook Story quickly, simply hold your phone vertically when snapping or filming. No need to worry about an exact dimension.
If you wish to make graphics, a good guideline is 9:16 aspect ratio. 1080 x 1920 pixels is your go-to size.
What’s the Facebook 20% Text Rule?
Facebook removed their 20% rule in Fall 2020. This rule had stated that the text on an ad image shouldn’t make up more than 20% of the image.
The first to report this was social media expert Matt Navarra on September 22, 2020, as advertisers were being contacted by Facebook directly to inform them of the update. FB said:
…we will no longer penalize ads with higher amounts of image text in auctions and delivery.
Facebook no longer rejects ad images on the basis of the text they contain – or throttles their reach, as they previously stated.
What happened to Facebook text overlay tool?
Facebook has retired their text overlay tool. Marketers no longer need to struggle with fitting text overlay into the grids allotted on this tool.
Should I still limit text on Facebook ads?
Over the years, Facebook has repeatedly noted that Facebook and Instagram users dislike ads with too much text in the main image.
Facebook still maintains that ad images with less than 20% text perform better, and recommends that advertisers “keep your text short, clear and concise in order to get your message across effectively.”
Many marketers like to add large, eye-catching words like “free,” “sale,” or “limited time offer” to their images. This certainly sounds like a good strategy.
However, the team over at SketchDeck say that more text on an ad image actually increases your CPC (cost per click).
After testing 48 Facebook ads to bust 6 marketing myths, they found that no-text ads performed better! The images with no text overlaid performed consistently better with a 6-7% lower CPC.
Facebook has recommended that ad images not look out of place in the Facebook news feed. Obviously, ads that scream SALE look out of place amidst photos of your cousin’s wedding, sister’s kids, and friend’s vacation.
The only successful text-added ads they saw had “Free” or “50% off” as their main text.
They also noted that noted that as the text size increased, the CPC increased as well.
Bottom line? You still need to use text wisely and sparingly, and test to see which makes the best Facebook ads for your audience.
Facebook Page Services Image Size
The services image will appear as a small square to the right of your title and description.
While there is an opportunity to add multiple images, only the last one you add will show! And there’s no link for the viewer to click through and see more.
In fact, services have no link at all! It just shows the service name and (optional) price, description, and duration.
And a small square image. The Facebook Page services image size displays at a measly 138 pixels square on computer browser, or 276 pixels on retina display.
There’s no cropping adjustment. Any size or shape image you upload or choose from your Page photos will be center-cropped to square.
I recommend cropping your image to a square before adding to your service tab.
Try 600 or 1200 pixels square, so you can reuse it as a Page post.
138 or 276 is just too tiny!
Facebook Job Post Image Size
The Facebook job posting image is exactly the same as a link post. 1200 x 628 pixels is ideal.
While Facebook has not recommended a size, I tested and found that you can upload any size, and the center portion will be cropped to this 1.91:1 aspect ratio of a link post.
There is no longer any control over cropping, so if you’re creating a job post image from scratch, 1200 x 628 is the size to make.
BUT the displayed image will be cropped further! If your uploaded image is 1200 x 628, then the visible part will be approximately 442 pixels high in a center cut only. You can’t choose what you want to show, so make sure to keep your important elements in the center height-wise.
When you start to create a job post, the default image will be your cover photo. If you haven’t made a dedicated job post image, you can use the cover photo if it works, or click the trash can icon (no longer an X) in upper right to choose to have no image, or upload another image.
Of course your job offer will be much more eye-catching with an image! The good news is, you can use the Facebook link size in any easy design tool to get the correct size and proportion.
Shown below are just 4 of Snappa’s FB link image templates. Snappa offers 7 different sizes for Facebook, with thousand of pre-built templates for posts, cover photos, and ads.
Facebook Workplace Image Dimensions
Workplace cover photo
Workplace admins can upload or change cover photos for their groups.
To upload a cover photo:
- On your group page, hover over the cover photo and click Upload Cover Photo in the top right corner.
- Upload a cover photo, drag to reposition then click Save.
To change an existing cover photo, hover over the photo and click Update cover photo then click Upload Cover Photo.
For best results, choose a group cover photo that’s 2048 pixels wide and 1032 pixels tall (approx. 2:1 ratio).
Note: If an admin doesn’t upload an image, group members may be able to add a cover photo themselves. source
You can download the 2048 x 1032 template provided by Facebook by right-clicking it below:
Facebook Workplace logos
Logo images on Workplace should be 495 x 234 pixels or larger. These dimensions ensure that the image will fit in the provided logo template.
Images larger than 495 x 234 pixels are scaled down to fit into the logo template.
The following formats are supported:
- .PNG (with or without background)
Keep in mind that animated formats such as .GIF aren’t supported and files should be saved in RGB mode. Uploaded logo(s) in CMYK mode may be different in color compared to the original file preview. source
Ready to Make Your Facebook Page Images?
Make them the easy way – with Snappa!
Their templates give you the perfect sizes, with safe zones to ensure your beautiful designs look great on both desktop and mobile.
Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.
Facebook Image Dimensions Infographics
Keep going, there’s more!
The Facebook Page image sizes infographic directly below has been updated for the New Facebook Page Experience.
The Facebook Ad Sizes Cheat Sheet below it was created by TechWyse, and shared with their permission.
The most recent updates include the addition of live videos and catalogs, along with the changes in the image dimensions and aspect ratios of various ads.
Check out the TechWyse infographic to learn more about how your Facebook ad campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes.
Save these infographics to Pinterest for quick reference when building your Facebook posts, events, ads, and more.
It’s updated as soon as I hear of changes.
Hope you enjoy these new Facebook image dimensions infographics.
Click to get ALL the social media image sizes and a FREE cheat sheet!