Looking for the latest Facebook image dimensions infographic?
This one was updated by Techwyse as of January 2018. As of December 20, 2018, I believe it is still accurate!
While I do keep my handy social media cheat sheet updated – this one goes in-depth to the many Facebook image sizes you might need!
You’ll find the best variety of Facebook Page sizes covered in this infographic:
- Facebook Page cover photo and profile picture.
- Facebook Page photo post.
- Facebook Page video post.
- Facebook Page link images.
- Facebook Page ads across desktop and mobile.
All the sizes you need to optimize your Facebook business page!
Why worry about Facebook Page image sizes?
Creating highly engaging images for Facebook is no easy task. You work hard to make creative images that send a message about your brand, products and services, or offers.
Before you upload your image, however, ensure that you have created an image that abides by Facebook’s varying recommended upload sizes. It’s difficult to keep track – because Facebook has different requirements for each of its images, including profile pictures, shared links, thumbnails and sponsored posts, for example.
The Facebook Cheat Sheet below was created by TechWyse to help social media marketers quickly reference all the recommended dimensions and image sizes.
Facebook updates its platform regularly. Most recent updates saw changes to the layout of Facebook business pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.
It’s important to ensure that your images meet Facebook’s guidelines for image sizes to prevent your high-quality images from becoming pixelated, and your text from becoming clumsy.
Optimize your Facebook cover photos for desktop and mobile
The sizes on the infographic come directly from Facebook’s recommendations, which are not always ideal, and never optimized for both desktop and mobile.
See these blog posts for cover photo dimensions that are optimized for both desktop and mobile. You can download free templates with no opt-in needed:
- Facebook Page Cover Photo with free template.
- Facebook Group Cover Photo with free template.
- Facebook Event Cover Photo with free template.
showing various croppings on different devices and uses.
Facebook photo posts and link share sizes
For image posts, I recommend creating at 1200 pixel square for portability across social networks.
Fortunately the Facebook link share size of 1200 x 628 is also the recommended size for Twitter and LinkedIn, so it works great on all 3. You can also post this size on Instagram!
The infographic provides tips for ensuring your images meet Facebook’s guidelines.
For example, if your link share image is smaller than 474 x 249, it will automatically render as a thumbnail. Also, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image.
The infographic also shares the character limit allowed for text surrounding your posts.
Now that you’ve got the Facebook image sizes – what to post?
• • • CLICK to Get your FREE Social Media Content Guide! • • •
What’s the Facebook 20% text rule?
Although they haven’t discarded it completely, Facebook has changed their 20% rule which stated that the text on an ad image shouldn’t make up more than 20% of the image.
Facebook no longer rejects ad images on the basis of the text they contain. Although this is somewhat good for marketers, Facebook has also stated that, as the amount of text on your image increases, the reach of your ad may be limited.
This just means that Facebook prioritizes images with less text.
Facebook even has a page where advertisers can check if their images comply with the 20% rule.
Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience.
They make exceptions for certain kinds of products being advertised. Visit the Facebook Help Center to learn about exceptions, see examples of images with text, and get more guidance.
Facebook uses this classification for the text overlay on images:
- Ok: Your ad will run normally.
- Low: Your ad’s reach may be slightly lower.
- Medium: Your ad’s reach may be much lower.
- High: Your ad may not run.
Frequently Asked Questions about Facebook’s text rule
What does it mean that I have too much image text?
Text in your ad image includes text laid over a photo or illustration, text-based logos, or watermarks used in an ad’s image. It also includes text in thumbnail images used for videos as well as images used as cover photos or profile photos of promoted Pages.
How much text should my ad image have?
Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.
What should I do to reduce the amount of text?
Consider putting most of your text in the text area of your ad instead of on the ad image. If you must use text, use a smaller font size and fewer words to lower the proportion of text to image. Try reducing image text and checking it with this tool again.
Check out the infographic to learn more about how your Facebook campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes. Save this infographic to Pinterest for quick reference when building your Facebook posts, events, ads, and more.
Check out my always-updated social media cheat sheet!
If you’d like an easy-to-follow cheat sheet for all the major social platforms:
It’s updated as soon as I hear of changes, which is generally at least 3 times a year.
Hope you enjoy this new Facebook image dimensions infographic!
Thank you so much for keeping us in the know! Super important!!! Thank you Louise!!
You are the best Louise! 😉
Thanks Bri!
These cheat sheets are so helpful. Thank you for saving us a lot of time and headaches trying to keep up with the latest!
You’re welcome, Rebecca!
these measures are WRONG!
Really? Can you provide a specific example?
(personal) Facebook cover is 851 x 315.
Facebook (business) pages is 820 x 312.
It’s on their help page.
Those dimensions probably work for desktop viewing (only). FB help is notoriously unhelpful.
What’s the image size for ‘Add a service’? It doesn’t tell me when I try to upload an image. Thanks!
There’s no specified size. You can add photos from your Facebook page or upload them from your computer.
hmm, that’s odd because it does need to be fitted into a square of certain measurements…
Perhaps they’ll come out with a size recommendation at some point, but they don’t seem to have one now. The crop is square. It’s a frustrating process since it doesn’t let you move the photo where you want it to crop. Basically, if you use photos you’ve already uploaded to your page, whatever you see in the preview is what you’ll get.
Any update on this?? Can’ t find any reference to the graphics on the Service section on business pages.
I’ve never found a thing on it.
Thanks Louise for the update. Every marketer’s cheat sheet for successful FB campaigns.
You bet!
This is fantastic. Well done, and thanks!
YW!
Hello 🙂
could anyone tell me the difference between image sizes for Brand Awareness and Post and AD dimensions?
Thank you very very very much 🙂
You could check FB ad specs. We don’t run FB ads here 🙂
I would like to know this too, in terms of what you meant when you created the infographic. As a user when you just post something on a page, what determines whether it falls under being Brand Awareness at 1200×628 or a Post at 1200×900? Thanks for your reply and the graphic.
Link images are 1200 x 628. Photos can be any size but 1200 width is recommended.
Hi Louise,
Is it possible to change to image used for messenger tied to a business page?
Hey Ben, sorry, I don’t know as I don’t use it.
What dimensions should a Scheduled Live Image be?
Can’t find any advice on this, sorry.
This is fantastic. Well done, and thanks! 🙂
Glad you found it useful!
thanks a lot
i will use it
great to hear!
Appreciate the update thank you I never get these sizes right thanks:)
you bet!
Great post!!!!
Thanks a lot, you’re genius!!!!
Thanks Leonardo!
I really like how did you answer every one comment, nice to see a dedicated person!
Thanks and welcome, Sergio.
Hi Louise Myers, very informative post, this post helped me to run my Facebook campaigns very effectively.
When it came to Social Media, FaceBook is always underestimated coz of the junk profiles we have. Your article is so informative that even FB can be used effectively.
Thank you!
Great post! Thank you!
Please, do you have cover photo dimensions for About us (Story) post for standard Facebook pages?
I found 880 x 445. Let me know how this works for you!
This is super cool! For the uploading of photography, is there a file type and dpi you recommend? Really struggle to keep the clarity crisp!
Thanks 🙂
You can’t affect the dpi seen on the web. It’s device-dependent.
You can try larger files but FB will compress everything regardless.
https://louisem.com/6598/image-file-types-infographic
Thanks for the info. I was shuttling between Pinterest and FB to check out the image sizes and how people usually post their pictures. Sometimes. one size just doesn’t fit all and it is kind of a hassle to change the images to suit different platforms. But, oh well, we just have to do what works!
Yes we do! Glad it helped.
Wow Louise! That’s a well research and written article. Really learn much about the topic and its solve my problem for Facebook and Instagram too!
Thanks for sharing and have a wonderful day!
Glad you liked it, William. You have a great day too!
Hey Louise, I have an odd question. I think I want a smaller thumbnail on my post links. I’m selling T-shirts and I have a FB page for my brand. When I post a link on FB to a page on my website, the image (T-shirt) is large and cropped. So it looks bad. I want to see the whole shirt when I post a link. Any hints on how I can do this? Thanks.
Hi Jeff, you’d have to make your entire T-shirt fit on a graphic that’s a 1.91:1 proportion. So essentially you need a lot of extra space on the sides of your image.
Sorry forgot to mention my photos are 569 x 532. Thanks.
532 (height) x 1.91 would give the width you need.
So if I’m understanding correctly, the image should be 1,116 px (width) x 532 px (height)? Thanks.
My calculations come to 1016 x 532, or you can use FB recommended size 1200 x 628. Minimum is 600 x 314, so anywhere in between is fine.
If I’m not mistaken facebook just changed the page post link image to square.
That would be odd for sure. Haven’t seen this yet but I’ll check into it.
i am always work in Facebook post with this dimension 800*800 .. is this right ?
Sure, you can use that for an image post, but not a link share post.
Hi Louise,
I just created my businesses facebook page but I cannot get the profile picture or cover photo to fit. Whenever I use the facebook recommendation height it just crops out each image? I am using illustrator to design the logo’s. Any advice would be great.
Chase
Cover photos are cropped differently on desktop and mobile.
https://louisem.com/52407/facebook-cover-photo-mobile-template