Looking for the latest Facebook image dimensions infographic?
This one’s just been updated by Techwyse as of January 2018.
While I do keep my handy social media cheat sheet updated – this one goes in-depth to the many Facebook image sizes you might need!
Check out the variety of Facebook sizes covered, then read on after the infographic.
Creating highly engaging images for Facebook is no easy task. Designers work to make creative images that send a message about their brand, products and services, or offers.
Before you upload your image, however, ensure that you have created an image that abides by Facebook’s varying recommended upload sizes. It’s difficult to keep track – because Facebook has different requirements for each of its images, including profile pictures, shared links, thumbnails and sponsored posts, for example.
The Facebook Cheat Sheet here was created by TechWyse to help social media experts quickly reference all the recommended dimensions and image sizes.
Facebook updates its platform regularly. Most recent updates saw changes to the layout of Facebook business pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.
It’s important to ensure that your images meet Facebook’s guidelines for image sizes to prevent your high-quality images from becoming pixelated, and your text from becoming clumsy.
Optimize your Facebook cover photos for desktop and mobile
The sizes on the infographic come directly from Facebook’s recommendations, which are not always ideal, and never optimized for both desktop and mobile.
You can still create image posts at 1200 pixel square for portability across social networks.
Fortunately the Facebook link share size of 1200 x 628 is also the recommended size for Twitter and LinkedIn too, so it works great on all 3.
See these blog posts for cover photo dimensions that are optimized for both desktop and mobile. You can download free templates with no opt-in needed:
- Facebook Page Cover Photo with free template
- Facebook Group Cover Photo with free template
- Facebook Event Cover Photo with free template
You’ll want to follow the specs on the infographic for Ad sizes. I don’t have further input on FB ad because I haven’t run any.
The infographic provides tips for ensuring your images meet Facebook’s guidelines.
For example, if your image is smaller than 470 x 246, it will automatically render as a thumbnail. Also, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image.
The infographic also shares the character limit allowed for text surrounding your posts.
Now that you’ve got the Facebook image sizes – what to post?
• • • CLICK to Get your FREE Social Media Content Guide! • • •
Although they haven’t discarded it completely, Facebook has changed their 20% rule which stated that the text on an ad image shouldn’t make up more than 20% of the image. Facebook even had a grid tool where advertisers can check if their images complied with the 20% rule. The grid tool is not available anymore, and Facebook now uses a classification for the text overlay on images:
- Ok
- Low
- Medium
- High
Facebook no longer rejects ad images on the basis of the text in it. Although this is somewhat good for marketers, Facebook has also stated that, as the amount of text on your image increases, the reach of your ad may be limited. This just means that Facebook prioritizes images with less text.
Check out the infographic to learn more about how your Facebook campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes. Simply download (hi-rez), print, or bookmark this infographic for quick reference when building your Facebook posts, events, ads, and more.
Check out my always-updated cheat sheet
If you’d like an easy-to-follow cheat sheet for all the major social platforms:
It’s updated often, and if you’re a member of my site, you can download a printable in the member area.
Hope you enjoyed this new Facebook image dimensions infographic!
Thank you so much for keeping us in the know! Super important!!! Thank you Louise!!
You are the best Louise! 😉
Thanks Bri!
These cheat sheets are so helpful. Thank you for saving us a lot of time and headaches trying to keep up with the latest!
You’re welcome, Rebecca!
these measures are WRONG!
Really? Can you provide a specific example?
(personal) Facebook cover is 851 x 315.
Facebook (business) pages is 820 x 312.
It’s on their help page.
Those dimensions probably work for desktop viewing (only). FB help is notoriously unhelpful.
What’s the image size for ‘Add a service’? It doesn’t tell me when I try to upload an image. Thanks!
There’s no specified size. You can add photos from your Facebook page or upload them from your computer.
hmm, that’s odd because it does need to be fitted into a square of certain measurements…
Perhaps they’ll come out with a size recommendation at some point, but they don’t seem to have one now. The crop is square. It’s a frustrating process since it doesn’t let you move the photo where you want it to crop. Basically, if you use photos you’ve already uploaded to your page, whatever you see in the preview is what you’ll get.
Thanks Louise for the update. Every marketer’s cheat sheet for successful FB campaigns.
You bet!
This is fantastic. Well done, and thanks!
YW!
Hello 🙂
could anyone tell me the difference between image sizes for Brand Awareness and Post and AD dimensions?
Thank you very very very much 🙂
You could check FB ad specs. We don’t run FB ads here 🙂