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Louise Myers Visual Social Media

Rock your online presence with DIY graphics! Get Graphic Design & Social Media Marketing tips from an expert.

You are here: Home / Facebook Tips / The Latest Facebook Image Dimensions 2019: Infographic

The Latest Facebook Image Dimensions 2019: Infographic

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The Latest Facebook Image Dimensions

Looking for the latest Facebook image dimensions infographic?

This one is brand new and verified correct as of March 12, 2019.

While I do keep my handy social media cheat sheet updated – this one goes in-depth to the many Facebook image sizes you might need!

You’ll find the best variety of Facebook Page sizes covered in this infographic:

  • Facebook Page cover photo and profile picture.
  • Facebook Page photo post.
  • Facebook Page video post.
  • Facebook Page link images.
  • Facebook Page ads across desktop and mobile.
  • Facebook live videos and catalogs (new for 2019!).


Towards the end, I will also cover:

  • Facebook 20% text rule.
  • Facebook Page services image size.
  • Facebook job post image size.

All the sizes you need to optimize your Facebook business page!

Why worry about Facebook Page image sizes?

Creating highly engaging images for Facebook is no easy task. You work hard to make creative images that send a message about your brand, products and services, or offers.

Before you upload your image, however, ensure that you have created an image that abides by Facebook’s varying recommended upload sizes. It’s difficult to keep track – because Facebook has different requirements for each of its images, including profile pictures, shared links, thumbnails and sponsored posts, for example.

The Facebook Image Sizes Cheat Sheet at the end of this post was created by TechWyse to help social media marketers quickly reference all the recommended dimensions and image sizes.

Facebook updates its platform regularly. Most recent updates saw changes to the layout of Facebook business pages, image dimensions for event response ads, and the maximum upload size for videos, which is now 4GB.

It’s important to ensure that your images meet Facebook’s guidelines for image sizes to prevent your high-quality images from becoming pixelated, and your text from becoming clumsy.

perfect Facebook cover photo size

Optimize your Facebook cover photos for desktop and mobile

The sizes on the infographic come directly from Facebook’s recommendations, which are not always ideal, and never optimized for both desktop and mobile.

See these blog posts for cover photo dimensions that are optimized for both desktop and mobile. You can download free templates with no opt-in needed:

Those templates are ideal for pro designers and Photoshop users.

Want something simpler? Read on for an easy cheat!

Facebook cover photos in 16:9 aspect ratio showing various croppings on different devices and uses.
Facebook cover photos in 16:9 aspect ratio showing various croppings on different devices and uses.

 

Facebook Page cover photos made easy!

Don’t want to mess with Photoshop and templates?

Make your FB Page cover the easy way – with Snappa!

Great news: Snappa has integrated Facebook’s cover photo dimensions and safe zones into their graphic design tool, so it’ll look perfect on both mobile and desktop.

perfect Facebook cover photo safe zone

Cover Photos on Desktop vs. Mobile

It’s tricky to design your Facebook cover photo to display properly on both mobile and desktop. Designing with “safe zones” will get you a Facebook cover photo that looks great on all devices!

Facebook doesn’t stretch and distort your image to fit different devices – it crops it automatically instead.

On a mobile device, your Facebook cover photo will crop out the sides, while showing more of the cover photo’s height.

And on a desktop device, Facebook displays more of your cover photo’s width, while cropping the top and bottom.

You can quickly see the difference below.

perfect Facebook cover desktop vs mobile

Using the Facebook cover photo size of 820 pixels by 360 pixels and keeping critical elements within safe zones will ensure that nothing important gets cut off on either mobile devices or desktop.

If you’re ready to create a Facebook cover photo, Snappa’s powerful and easy-to-use graphics builder has made this process incredibly simple.

Here’s a step-by-step video showing you how to create a Facebook Page cover photo in the optimal size using Snappa.

Or, follow these screenshots to walk you through the process.

Choose the Facebook cover photo preset for a perfect cover photo size – automatically!

perfect Facebook cover desktop vs mobile

Next, choose a premade Facebook Cover template (which is fully customizable), or create a cover photo from scratch.

Facebook cover premade templates

Even if you use a template, you can upload your own image – or choose from Snappa’s library of free images.

Add text, graphics, shapes, and effects to any part of the image.

All of these add-ons can be dragged and dropped easily; you can define the opacity of each, and choose what layer you want them to show up in.

Facebook cover template desktop and mobile

You’ll notice that there’s an overlay showing the mobile and desktop only zones of your Facebook cover so you’ll never have to worry about text and graphics getting cut off. 🙌

Ready to get going?

• • • Create a Facebook cover photo for free NOW! • • •

Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.

Facebook photo posts and link share sizes

For image posts, I recommend creating at 1200 pixel square for portability across social networks.

Fortunately the Facebook link share size of 1200 x 628 is also the recommended size for Twitter and LinkedIn, so it works great on all 3. You can also post this size on Instagram!

The infographic provides tips for ensuring your images meet Facebook’s guidelines.

For example, if your link share image is smaller than 474 x 249, it will automatically render as a thumbnail. Also, Facebook will automatically choose the center of your image if you neglect to upload it to the correct dimensions – which could cut off a portion of your image.

The infographic also shares the character limit allowed for text surrounding your posts.

What’s the Facebook 20% text rule?

Although they haven’t discarded it completely, Facebook has changed their 20% rule which stated that the text on an ad image shouldn’t make up more than 20% of the image.

Facebook no longer rejects ad images on the basis of the text they contain. Although this is somewhat good for marketers, Facebook has also stated that, as the amount of text on your image increases, the reach of your ad may be limited.

This just means that Facebook prioritizes images with less text.

Facebook even has a page where advertisers can check if their images comply with the 20% rule.

Upload an image to determine how much text is in your ad image. If the proportion of text to image is too high, your ad may not reach its full audience.

They make exceptions for certain kinds of products being advertised. Visit the Facebook Help Center to learn about exceptions, see examples of images with text, and get more guidance.

Facebook uses this classification for the text overlay on images:

  • Ok: Your ad will run normally.
  • Low: Your ad’s reach may be slightly lower.
  • Medium: Your ad’s reach may be much lower.
  • High: Your ad may not run.

Facebook uses this classification for the text overlay on images

Frequently Asked Questions about Facebook’s text rule

What does it mean that I have too much image text?
Text in your ad image includes text laid over a photo or illustration, text-based logos, or watermarks used in an ad’s image. It also includes text in thumbnail images used for videos as well as images used as cover photos or profile photos of promoted Pages.

How much text should my ad image have?
Facebook prefers ad images with little or no text, because images with a lot of text may create a lower-quality experience for people on Facebook.

What should I do to reduce the amount of text?
Consider putting most of your text in the text area of your ad instead of on the ad image. If you must use text, use a smaller font size and fewer words to lower the proportion of text to image. Try reducing image text and checking it with this tool again.

Check out the infographic to learn more about how your Facebook campaign can be improved using the knowledge of Facebook’s recommended dimensions and image sizes. Save this infographic to Pinterest for quick reference when building your Facebook posts, events, ads, and more.

READ: Don’t make these rookie Facebook ad mistakes.

If you’d like an easy-to-follow cheat sheet for all the major social platforms:

READ: Social Media Cheat Sheet 2019: Must-Have Image Sizes!

It’s updated as soon as I hear of changes, which is generally at least 3 times a year.

Facebook Page services image size

The services image will appear as a small square to the right of your title and description.

While there is an opportunity to add multiple images, only the last one you add will show! And there’s no link for the viewer to click through and see more.

In fact, services have no link at all! It just shows the service name and (optional) price, description, and duration.

And a small square image. The Facebook Page services image size displays at a measly 138 pixels square on computer browser, or 276 pixels on retina display.

There’s no cropping adjustment. Any size or shape image you upload or choose from your Page photos will be center-cropped to square.

I recommend cropping your image to a square before adding to your service tab.

Try 600 or 1200 pixels square, so you can reuse it as a Page post.

138 or 276 is just too tiny!

Facebook Page services image display size

Facebook job post image size

The Facebook job posting image is exactly the same as a link post. 1200 x 628 pixels is ideal.

While Facebook has not recommended a size, I tested and found that you can upload any size, and choose your preferred cropping, but it will be in this 1.91:1 aspect ratio.

Facebook job posting image cropping

The default will be your cover photo. If you haven’t created a dedicated job post image, you can use the cover photo if it works, or click the X in upper right to choose to have no image.

Facebook job post using cover photo

Of course your job offer will be much more eye-catching with an image! The good news is, you can use the Facebook link size in any easy design tool to get the correct size and proportion.

Shown below are just 4 of Snappa’s FB link image templates. Snappa offers 7 different sizes for Facebook, with thousand of pre-built templates for posts, cover photos, and ads.

facebook link image templates

Ready to make your Facebook Page cover photo?

Make your FB Page cover the easy way – with Snappa!

Their templates give you the perfect size, with safe zones to ensure your beautiful design looks great on both desktop and mobile.

• • • Create a Facebook cover photo for free NOW! • • •

Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.

The infographics below are brand new as of March 2019!

The most recent updates include the addition of live videos and catalogs, along with the changes in the image dimensions and aspect ratios of various ads.

Hope you enjoy the new Facebook image dimensions infographics!

Facebook page image sizes 2019 infographic

Facebook ad image sizes 2019 infographic

Comments

  8. Hello 🙂
    could anyone tell me the difference between image sizes for Brand Awareness and Post and AD dimensions?
    Thank you very very very much 🙂

    Reply

  16. Hi Louise Myers, very informative post, this post helped me to run my Facebook campaigns very effectively.

    Reply

  19. This is super cool! For the uploading of photography, is there a file type and dpi you recommend? Really struggle to keep the clarity crisp!

    Thanks 🙂

    Reply

  20. Thanks for the info. I was shuttling between Pinterest and FB to check out the image sizes and how people usually post their pictures. Sometimes. one size just doesn’t fit all and it is kind of a hassle to change the images to suit different platforms. But, oh well, we just have to do what works!

    Reply

  21. Wow Louise! That’s a well research and written article. Really learn much about the topic and its solve my problem for Facebook and Instagram too!

    Thanks for sharing and have a wonderful day!

    Reply

  22. Hey Louise, I have an odd question. I think I want a smaller thumbnail on my post links. I’m selling T-shirts and I have a FB page for my brand. When I post a link on FB to a page on my website, the image (T-shirt) is large and cropped. So it looks bad. I want to see the whole shirt when I post a link. Any hints on how I can do this? Thanks.

    Reply

    • Hi Jeff, you’d have to make your entire T-shirt fit on a graphic that’s a 1.91:1 proportion. So essentially you need a lot of extra space on the sides of your image.

      Reply

  26. Hi Louise,

    I just created my businesses facebook page but I cannot get the profile picture or cover photo to fit. Whenever I use the facebook recommendation height it just crops out each image? I am using illustrator to design the logo’s. Any advice would be great.

    Chase

    Reply

  27. I don’t understand this. DO I have to post several different images to make sure that people see them correctly? It’s insane. How do I know who has what device. It really feels like Facebook is just out to steal my time and money.
    s

    Reply

    • No, you don’t need to, nor can you, post different images for different devices. That’s why I provided instructions to optimize your cover photo for all devices.

      Reply

  28. Awwww… their sizes just keep switching around, don’t they!
    Images get cropped out or don’t fit nicely, especially when posting 2 photos at the same time on Facebook 😛
    Hee, thank you for taking the time to put this cheat sheet together! Definitely helpful 🙂

    Reply

  29. Once I remove the original image preview, I don’t have the + there, to upload a new image.

    Is this an update, or am I missing something ?

    Reply

  30. Thank you for your help, I did manage to create my Facebook cover photo size of 820 pixels by 360 pixels (and keeping critical elements within safe zones will ensure that nothing important gets cut off on either mobile devices or desktop).
    It did work wonderfully! Until last week: the cover image is now appearing scaled to fit on mobile devices! 🙁 Can you help me with this? Thank you so much.

    Reply

  31. You mentioned everything but the photo size that’s needed when uploading a photo for a job posting.

    Reply

    • I figured this out, thanks for the suggestion. Too bad you had to get sassy with your name and email so you won’t know unless you come back to check the post.

      Reply

    • Great suggestion, I will add to the article.

      Basically it’s a very small square, 138 px on regular display or 276 on retina. I would recommend larger though. FB will scale it down.

      Reply

  33. Hi, I wanted help. The portrait image which I am trying to upload in Fb ads manager (with a call to action button) is getting cropped. It telling to add a smaller image. But i dono to edit. Any other option to make it fit with full resolution?

    Reply

  34. Hi Louise,

    Thanks for your article. I’m trying to get Facebook shop working but I don’t get pictures sharp unfortunately. I tried to contact the help desk a few times but they also can’t help me! I hope you maybe have the answer. I tried to make the pictures 720 px
    , 1024px and 3000+ px. All the same results. Also set the pictures on high res in photoshop. But the texts stay blurry on my pc (google chrome) and mobile phone. (Safari).

    Hope you could help me on the right way. 😃

    Thank you ,

    Kind regards,

    Vincent

    facebook.com/pg/morenatural.nl/shop/

    Reply

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