Facebook got you frustrated?
Wish you could rank higher in the Facebook News Feed?
If you’re marketing your small business on Facebook, I’m sure you do!
Here’s the good news: Adam Mosseri is the “Head of News Feed,” and he’s going to clue you in on how it all works!
How Does the Facebook News Feed Work?
The Facebook News Feed is made up of stories from friends, followed Pages, and groups joined.
Ranking is the process Facebook uses to organize all of those stories so that their users can see the most relevant content at the top, every time they open Facebook.
“Ranking” was formerly called “EdgeRank” – way back in the early 2010’s.
Ranking has four elements:
- the available inventory of stories.
- the signals, or data points that can inform ranking decisions.
- the predictions we make, including how likely we think someone is to comment on a story, share with a friend, etc.
- and a relevancy score for each story.
How the Facebook News Feed Works: Video
In this video, Adam will walk you through how it all comes together.
The Facebook news feed algorithm attempts to figure out which posts people most want to see.
Keep the following in mind when considering your Facebook business Page posting habits, as well as when you try to acquire Fans.
Fans who aren’t really interested in your Page aren’t doing you a favor, because they won’t interact with your posts. So I actually recommend NOT asking friends and family to “Like” your Page – unless you believe they are truly interested and will engage with your posts.
The worst situation is if they Like your page and then “hide” your posts. That sends signals to the algorithm that your content is undesirable.
Posts that Facebook users see first are influenced by their connections and activity on Facebook.
The number of comments, likes and reactions a post receives and what kind of story it is (example: photo, video, status update) can also make it more likely to appear higher up in the News Feed.
Posts that people might see first include:
- A friend or family member commenting on or liking another friend’s photo or status update.
- A person reacting to a post from a publisher that a friend has shared.
- Multiple people replying to each other’s comments on a video they watched or an article they read in News Feed.
Unfortunately, it’s highly unlikely that anyone will see your Page post first!
Keep in mind that if users are missing posts they’d like to see, or seeing posts that they don’t want to see, they can adjust their settings.
Want to know more about how you can change your settings – or how your Page Fans might change theirs to see more or less of your posts?
How to break through the Facebook News Feed
Did you know? Videos and images are the most engaging Facebook posts! Getting more Facebook engagement will help you rank higher in the Facebook News Feed.
Learn more about the best images for FB by reading How to Create Facebook Content Fans Love.
Making video content? Good move. To give yours an extra boost, learn 10 Tips to Make Your Facebook Video Viral.
Whether you post images, videos, or even links on Facebook, your best chance to break through FB’s suppression of Page posts is to get your followers to share your posts. Find out how by reading How to Get Facebook Shares That Go Viral.
These tips will help your Page conquer the Facebook News Feed!