Wondering what’s the best Pinterest Pin size?
You’re in good company. Pinterest is changing things up, and Pinners are confused.
What’s a Pinner to do? Well, let’s see what Pinterest says.
UPDATED with details from interviews and conferences with Pinterest in May–June 2018.
I keep my “finger on the pulse” of this important visual marketing concern, and promise that I have the latest info for you.
What does Pinterest say about Pin sizes?
Pinterest has been saying for years that the optimal Pin size is a 2:3 proportion.
For quite some time, that topped out at 736 x 1104 pixels, but they recently scaled down the size of the Pin when clicked. Now a 2:3 Pin will never appear larger than 564 x 846.
Pinterest says 600 x 900 pixels is optimal – or any 2:3 size.
In the same August 2017 webinar where they dropped a bomb about Pinterest hashtags, they also mentioned square images! For years they’d been saying 2:3 or taller, and now they were saying square up to 2:3 (1 1/2 times as tall as wide). This was new!
To confuse this a bit further: I’ve never found 2:3 Pins to be my best performers. In fact, my top blog posts for Pinterest traffic have tall infographics. This “infographics rule” stat extends to my top 12 of 18 posts for Pinterest traffic.
I had even started making my “regular” Pins taller than 2:3, because others have raved about how well tall Pins perform.
But now? Maybe not. Know what Pinterest called those feed-hogging, extra-tall Pins during that August webinar?
Giraffe Pins. And I don’t think they meant it in a cute way.
I think Pinterest is out to quash those space-hogging Pins.
PIN SIZE UPDATE! July 2018
In March, Pinterest confirmed that Pins longer than a 1:2.1 proportion will be cropped. While you may not see this yet, you should take this into consideration for your designs going forward.
In June, Pinterest said their algorithm will favor Pins that are approximately 2:3 proportion. Deviate much from that “golden ratio,” and you may struggle to get traction.
Pins longer than 2:3 will have to earn their right to be seen. If you take twice up as much height as a 2:3 Pin, you’ll need twice as much engagement to get into the Smart Feed as often.
As an example of the tall proportion that avoids being cropped in the feed, Pinterest says 600 x 1260 pixels. Longer Pins will still be seen in full when tapped.
Pins are organized into columns, so vertical Pins take up more space and tend to stand out more on our platform. The ideal aspect ratio for a vertical Pin is 2:3—600px wide x 900px high.
Square images—600px wide x 600px high—can work well, too. Pins longer than 1260px high will get cut off, and people will only see the entirety of the Pin when they tap it for a closeup. Pinterest optimizes Pins that fit within these preferred aspect ratios. source
OK, so what size should I make my Pins already?
I don’t think there’s ONE specific size you must follow.
I still believe in infographics! They still perform for me. In June 2018, NINE of my top Pinterest-traffic images are infographics.
Pins taller than 2:3 proportion must provide additional value. DO NOT stretch out a boring, text-based Pin to make a space-hogging “Giraffe Pin.”
Infographics and helpful multi-photo Pins (especially step-by-step “instructographics”) should continue to perform well.
I usually make my Pins the width of my blog’s content area, so I’ll continue to use 720 width. For an “optimal” 2:3 Pin image, that means 720 x 1080 for me.
I will still make and post infographics. For this post, I’m testing my old, taller Pin size against one that’s twice as tall as wide – AND a new “infographic” in a 2:3 shape! ?
I’m no longer reluctant to post square quote images. I used to remake those in 2:3 shape! No more – though you can bet I’ll be keeping an eye on the stats.
Determine your best Pin size
I recommend making Pins no smaller than 564 x 564, 564 x 846 (2:3 and optimal), up to 564 x 1,184 (to not get cropped).
To make it simple, you can go with Pinterest’s 600 x 600, 600 x 900 (2:3 and optimal), and 600 x 1260 (to not get cropped).
Or go with your blog width and do some simple math: 1.5 x blog width.
Anything larger than 564 will be scaled down proportionally, so use the width that looks good on your blog.
Easiest: Best Pin sizes are square to twice as tall as wide.
|Pin Sizes||Pixel Dimensions||(choose any)|
|1:1 Square pins||564 x 564 px||600 x 600 px||735 x 735 px||800 x 800 px|
|2:3 Optimal pins||564 x 846 px||600 x 900 px||735 x 1102 px||800 x 1200 px|
|1:2.1 Long pins||564 x 1184 px||600 x 1260 px||735 x 1544 px||800 x 1680 px|
What about collage Pins and infographics?
I’m sticking with infographics, where appropriate to my blog post. I do not expect their popularity to die down! Everyone loves a useful infographic – and when clicked, Pinners can still see the whole thing.
Even though long ones can be seen in their entirety once clicked, people get tired of scrolling. So, don’t make them 10+ times taller than wide.
I’ve had great success with splitting a tall infographic into several shorter ones. This gives you lots more Pins to share, multiplying your virality!
- Facebook Insights infographics
- How to Design with the Force infographics
- Best Times to Post on Social Media infographics
If you make collage Pins with several products, or the steps to create a project, I suggest you test 2:3 Pins as well. See which Pins get more Saves and drive more traffic.
I would not continue making needlessly tall, “Giraffe Pins.” If you’re really tied to them, again I suggest you split test.
Most Pinners are reporting that Giraffe Pins are no longer performing as well as 2:3 shape.
Plus, space-hogging Pins are just obnoxious and many people won’t share them. ?
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What’s the good news about Pin sizes?
If you make squares for Instagram, they will likely perform better on Pinterest than they have in the past.
If you post the tallest, portrait shape image on Instagram, these should also do well on Pinterest (8 x 10 proportion).
Note that the type of content that resonates with IGers isn’t always the same stuff that Pinners like! Quotes work well on both. But selfies are for Instagram and not Pinterest.
What Pin sizes perform for you?
I’ll keep testing and reporting back. In the meantime, I’d love to hear what you’re finding to be the best Pinterest Pin size!