Wondering how to make Pinterest Pins?
Baffled by all the design tools available?
Or maybe you’re struggling with how many Pins you need to create, now that Pinterest wants “fresh” Pins.
Eye-catching Pins are essential to capture the attention of your target audience on Pinterest, and grab their clicks to your blog or online store.
It’s not that hard! There are so many easy design tools for non-designers available now.
Free photos too!
But before you go making just any old images for your Pinterest boards, there are a few things you should know.
So read on, because we’ll cover them here!
This article has two main parts:
- How to make Pinterest Pins in a flash (fast & easy method).
- How to make the best Pins that get more exposure, traffic, and sales (design tips).
The important thing with Pinterest (as in most things) is to just get started.
The good news is that Pins live a long time on the Pinterest platform.
The bad news is that it can take a while to gain traction!
So, start with fast and easy. Pin this article and return later for the in-depth design tips that help make your Pin go viral.
Already have a design tool? Jump to the design tips section.
Disclosure: Some links on this page are affiliate links, which means I may make a referral fee if you purchase.
How to Design Pins Online, Fast!
Ready to jump in and create Pins? Start here.
We’ll cover 3 ways to make Pinterest Pins:
- Directly on Pinterest.com (simplest but most limited).
- With an easy design tool that includes 350+ Pin templates.
- In Canva, with free templates that you won’t see everyone else using.
Free Pinterest Pin Maker right in Pinterest
To be honest, this way to make Pinterest Pins is super limited.
I believe it’s best suited to marketers who are just getting started on Pinterest, and have NO familiarity with a design tool – and don’t want to learn one.
In addition, you need an image to start with. So it will probably work best for business owners who already have product photos.
With the Pinterest Pin Editor, you can:
- Crop your photos to the proper shape (of the options offered, use 2:3 for best results).
- Add your logo (I recommend bottom center).
- Add a text overlay if you like (words on the image that explain your product or article).
For many people, just being able to get the right shape is huge (I know, because people ask me how to do this. All. The. Time!).
Adding their logo is a bonus.
So it works for beginners.
Its simplicity will get you out of “what do I pick?” options and on to creating something.
Need more options? Jump to learn about my favorite Pin design tool.
How to Make Pins on Pinterest.com
To access this feature, you must have a business account.
Head to the Pinterest website on your desktop or laptop computer. You can’t edit images on iOS or Android at this time.
1 | Open your Pinterest business account.
2 | Click the plus sign + in the top-right corner and choose Create Pin.
3 | Add an image to create a Pin.
- Click the caret ^ to upload an image.
- Drag and drop an image into the grey box.
4 | Add a title, description, and destination URL.
Optional: Hover over the image and click the edit pencil:
- Crop: Drag and drop the red frame to crop your Pin or use the recommended 2:3 ratio. See image above.
- Add a logo: Click ★ and select your logo.
- Add color: Select a color fill or adjust for placement and margin.
- Add text: Click “A” and enter your text into the text box.
There are 20 typefaces available, in various weights, giving you a small amount of options. See all the variants of Raleway, below.
5 | Choose to publish your Pin immediately or schedule it for a later date. You can choose to schedule on the hour or half hour, up to two weeks in the future (see below).
6 | Click the dropdown next to “Select” and choose an existing board to save your Pin to, or select to create a new one.
7 | Click Publish. This will set up to post later if you chose to schedule.
Scheduled Pins can be accessed from your profile. You can choose to Delete or Publish Now, but you can’t edit a scheduled Pin.
Directly below is the Pin I created… it’s OK, but I had to make adjustments to the background image before uploading to the free Pinterest Pin maker since there are only 3 positions available for your type, with left or center alignment.
Just for comparison sake, I used the same image for a Pin I created in Photoshop – you can see that one just below the Pinterest-created one.
So, you won’t get an amazing Pin with Pinterest’s Pin Builder unless you start with an already amazing photo that just needs a logo and a couple words of text added.
Best Pin Creator for Pinterest: Snappa
Here’s my favorite Pinterest Pin creator for newbies: Snappa.
Why do I prefer it?
Snappa has over 350 Pinterest templates available in the Pro account, which costs $15 per month or $120 per year if paid annually.
OR, you can make 5 Pins a month with a free account and limited templates.
Their Pin templates have strong designs that will stand out on Pinterest. Remember, if you don’t catch their eyes, you can’t get their clicks.
Is Snappa better than Canva?
- Snappa’s templates aren’t seen repeatedly on Pinterest, like Canva’s.
- Pay once for unlimited template use, not $1 per use like many on Canva.
- Pay once for unlimited free photos, not $1 per use like many on Canva.
If you already know and love Canva, no problem! I’ve got a solution to issues 1 and 2 in the next section.
How to Make Pins on Snappa.com
2 | Choose the Pinterest Pin graphic. It’s already the optimal 2:3 shape.
3 | Pick a Pin template design. I picked the donuts!
4 | Upload or select a background photo. It all starts with the background!
You can search for an appropriate image using any keyword.
For this example, I just kept the original.
5 | Add any desired photo effects.
You can choose to add a color overlay to tone down your photo. Select any color you like! I used lilac here.
Other options that can help text placed over your photo to stand out:
- Darken (for light text overlay).
- Brightness (add more for dark text overlay).
- Blur (takes the focus off the photo and onto your type).
You can adjust the saturation, hue, and contrast of the photo if you like, as well.
Since we have text over a color block here, I reset the photo to normal since these tweaks weren’t needed.
6 | The third tab is where you can add or edit any of the text.
Use the dropdown to select the font.
The next line lets you adjust the size and style:
- Bold italic
The next line lets you choose the alignment (left, center, or right) and any color you like.
Below that, Letter Spacing lets you space out or squish together the letters in the words.
Line Height adjusts the space between the lines of copy.
You can add a shadow! This is an awesome feature the helps your type stand out from the background.
Lastly, you can make the text semi-transparent.
7 | Under the graphics tab, you can add icons and graphics if you like.
Use the search bar to find just what you want. I added this cute emoji face.
8 | Also under the graphics tab, you can upload your logo, and save it for future use too.
Or, you can upload photos to place over your background or in a collage. Any photo that’s not your background image would be uploaded here.
Then on the top right, you’ll see where to download your creation!
Web optimized is what you want if you’ll place it on your website.
The others will give you a larger file size, which is fine if you plan to upload directly to Pinterest or Tailwind. But these high resolution files will slow your website load times, so don’t use them there.
And that’s it! Now you have a beautiful, branded Pin.
Use the Save button at top right to save this in your Snappa account so you can edit it later.
Spice up your Canva Pins with FREE Pin templates
Loads of people use Canva because it’s “free.”
But many of their templates, photos, and illustrations are not.
$1 per use can add up when you’re trying to build some consistency in your brand.
Thus, the free Canva Pin templates are used in abundance. To the point of Pinterest being saturated with them.
STAND OUT with templates that aren’t used by “everyone!”
Tailwind’s FREE Pin templates are designed with Pinterest’s best practices in mind.
The Perfect Pins Toolkit contains the following:
- Customizable Pin templates for use in Canva.
- New templates released monthly!
- Pin Awesomeness checklist, so your new Pins perform!
- How to Write Great Pin Descriptions guide.
Make the Best Pins with these Design Tips
Ready to learn more so you can make Pins that are truly unique?
Templates are a wonderful shortcut, but once you change up fonts and colors (which you really should) you can make a mess of things if you don’t follow some basic design principles.
There are several goals you want to achieve with your Pinterest images:
- Stand out in the Smart Feed
- Attract your target customer
- Be easily understood
- Grab clicks to your website
Pinning for business isn’t just about looking good, or even about getting repins! It’s about getting your target audience to visit your site, where you can start (or further) a relationship with them.
While there’s more to the best pins than how they look, this part of the article will focus only on creating pinnable images with viral potential.
The way to create awesome pins that drive traffic is through:
- Text overlay
Best Colors for Standout Pinterest Pins
Which colors stand out most on Pinterest? Bright, warm tones!
- Warm-toned images of red, orange, and brown got twice the repins of cool blues.
You may already have business colors that you wish to include in your Pinterest images – and that’s fine.
However – I can tell you that for a couple years, I went crazy with purple pins. And they did well.
But when I started moving towards using purple as an accent, with a lot of warm tones. They did crazy well!
So I’ve moved towards simpler pins of mostly yellow with purple type (and some red 😉 ). I’m really happy with this move. I even like my brand colors better now! So cheerful 🙂
It’s not critical that you stick to warm tones, but worth considering.
I recommend trying bright, light, and clear colors.
- Images with medium lightness are repinned 20 times more than dark, dramatic images.
- Medium light images are repinned 8 times more than images that are mostly white.
- Images that have 50% saturation get 10 times more repins than very desaturated images.
If you can, use tints of your brand color that have medium lightness and saturation.
But always test to see what works for your audience. Not every niche is suited to light, bright colors.
Infographic via Curalate.
Which Photos Should You Use on Pinterest Pins?
First off, know that photos aren’t a must on your pins.
Of course, if you’re selling a product, you’ll want a professional photo of it for your pin – and lifestyle photos (where the product is seen in a real-life scene instead of on a bland background) will do best on Pinterest.
Your photos should help people understand how your brand fits into their lives. Use real-life settings and models to show your offerings in action. For example, if you sell apparel or accessories, feature your products on a model. Lifestyle images are often more effective for grabbing attention than plain product shots.
Showing your product in use or in a real-life setting can help drive traffic.
If you’re a blogger or service business, though, a well designed graphic of colors and text can work well too.
Pinterest tells us,
Pinterest is a visual platform, so you’ll want to use images that stand out and say something about what you have to offer. Use high-resolution, high-quality images. Steer clear of low-quality images or images that are too busy.
Once upon a time, so-so images had a chance at getting “repinned,” but users now are bombarded with visual content. In any event, I doubt you want a ho-hum photo associated with your website and brand.
Which photos stand out? Think color, contrast, and shape. The Pinterest feed is mostly white, so pictures that have bright or strong color and a lot of contrast will stand out.
You can capitalize on this by using photos that have a white background. See that red dress? How could you miss it! It makes a bold shape of its own that catches your eye.
As a graphic designer, I’d been using this technique without even realizing it. The Pinterest picture at right was one of my most-repinned graphics, back in my early Pinterest days.
Now you know my secret!
Photos without faces usually do better on Pinterest. Users seem to prefer imagining themselves in your outfit / location / situation to seeing a model. As always, test with your audience.
- Less than 20% of images on Pinterest include faces.
- Brand images without faces receive 23% more repins than those with faces.
Keep images upbeat and relevant to your audience. Ages ago, I had a yoga website. I was using a stressed-looking lady, or a guy with back pain – but these don’t get shared by people following the category “Yoga.” I learned to restrict my photo selections to relaxing yoga poses.
Evaluate if your Pinterest traffic warrants limiting photo selection like this.
Free photos: If you use free images, be sure to credit the artist per the source’s requirements. If you use free, CC0 photos are best because they don’t require attribution. Don’t ever, ever use photos you find on Google (or elsewhere) without permission.
Here’s everything you need to know about free photo sites.
If time is more precious than a few bucks, here are my favorite sites for professional, royalty-free images. Forget about wasting time poring over hundreds of not-quite-right free photos and find top-notch royalty free photos easily here:
If you’re making photo collages, use 4 photos or fewer. You can either use PicMonkey Long Pin templates, or Canva.
In Canva, start with the template for the Pinterest-sized graphic (735 pixels wide by 1,102 pixels tall), then add a grid, and pull in images.
Pins that focus on a single product lead to more closeups and saves.
Typography for Font-astic Pinterest Pins
A text overlay on your image can help give context and meaning to your Pin.
Text overlays designed for clicks lead people to action. Highlight elements of the Pin that aren’t obvious from the image to help someone see that your brand or product offering is a good fit for them.
Inspire action by including lists and tips in a text overlay or your Pin description. Or, try “teasing” tips or advice in your Pin, then complete the story when a Pinner clicks through to your landing page.
It’s critically important to keep your fonts clean, large, and readable. Remember that 80% of users are on mobile. That means it’s highly likely that people are seeing your pin at about ONE inch wide!
- Choose one to three simple typefaces.
- Consider the font personality if you don’t already have brand fonts.
- Use just a few words that entice people to click.
- Make sure important words are easily readable.
- Place text over a clean background.
- Test the legibility of your images before you publish by checking them at mini-size.
Design the Best Pinterest Pins
There are many easy design tools for non-designers that include pre-sized Pinterest templates.
If you’re already using a design tool that doesn’t have preset sizes, all you need to know is the optimal Pin size is 600 to 1,000 pixels wide, and 1.5 to 2.1 times as tall as it is wide.
For example: 1,000 pixels wide x 1,500 pixels tall, up to 1,000 wide x 2,100 tall.
Pinterest tells us that the 2:3 proportion actually gets the best engagement. You can test this with your own audience, though.
Since the introduction of hashtags on Pinterest, they’ve even said square Pins are acceptable. I’m sure they’re trying to accommodate crossposting from Instagram. They’ve even included square as an option in their own design tool, which I described above.
Here’s the latest from Pinterest in 2020:
When you pick images for Pinterest, think vertical. Most of our formats are vertical, and taller than they are wide. We recommend that you use a 2:3 aspect ratio for all of your Pins.
“Aspect ratio” may sound complicated, but it’s just a way to talk about an image’s width, compared to its height. A 2:3 aspect ratio means that your image’s width is ⅔ its height.
For example, your Pin could be 1,000 pixels wide, by 1,500 pixels tall. If your image falls outside this ratio, it could get truncated in people’s feeds and they won’t get to see your full Pin. source
Here are my latest tips on Pinterest image sizes.
If you need an easy design tool, the ones that have the most pre-designed templates for making “branded” Pins are Canva and Snappa. You can read more about these tools earlier on this page.
One trick you can learn from their templates is to place your text on a color shape over your photo background. You can edit the words, fonts, photos, and colors to suit your brand.
Be sure to pick a template with few words and legible fonts. The templates vary in their suitability for a standout Pin.
Here are some Snappa templates that have my stamp of approval.
Add a watermark to all your images. Add a subtle logo, brand name, or your URL to the bottom of your Pins.
Tasteful branding conveys credibility and helps people understand what your brand is about. Don’t overdo your branding!
Build brand equity, credibility and legitimacy by adding a logo watermark to your Pins. A small watermark can help guide people to your brand easily and unobtrusively.
All the design tools I mentioned allow you to upload a PNG logo that you can superimpose on any images you create.
If you just need to add a logo to a photo, read this post about adding watermarks.
How to Make Pinterest Pins Conclusion
We covered 3 easy ways to make Pinterest Pins:
The we covered the basics of your Pinterest visuals:
- Text overlay
Of course, there’s so much more to a viral Pin than its looks.
If you could use a refresher on the basics, get my FREE e-course!
Would your friends and followers love to know how to make Pins for Pinterest? Please share!