Pinterest Hashtags 2020: This Is All You Need To Know

Wondering if you should you use Pinterest hashtags?

Are hashtags on Pinterest even a thing in 2020?

For years, Pinterest had been telling us not to use them, except for one branded hashtag.

Then in late 2017, they said YES, use them! But now…

Pin or tweet, then read on.

Do hashtags work on Pinterest in 2020?

This blog post was originally published on August 23, 2017, with a lot of rumors and innuendos.

Hashtags in Pin descriptions were clickable on desktop – then not. Hashtag buttons appeared on mobile – sometimes.

Pinterest finally published an official statement on September 26, 2017. YES you can use hashtags on Pinterest!

Like hashtags on Instagram, you now could, and should, use hashtags on Pinterest.

But, here we are in late 2020.

1 | Pin descriptions no longer show in the feed. Remember when we had hashtags there? Scroll down a ways and I’ll show you! Now we have titles – maybe (see visual directly below).

2 | When you open the Pin, the description is cut off.

3 | And even if you click “More,” the hashtags are no longer clickable.

 
Hashtag searches have been surfacing non-hashtagged content for quite some time. And with hashtags no longer clickable, hashtag feeds just don’t exist.

Finally, Pinterest said it: Hashtags are optional.

Yes, you can still use them, but their effectiveness is limited to a short, initial burst of extra exposure.

This article is a virtual Ultimate Guide to Pinterest Hashtags, and I’d love for you to read it. It’s updated as of October 27, 2020.

But, Spoiler Alert: I was 100% right in January 2020 when I said:

Don’t spend a lot of time worrying about Pinterest hashtags.

What are hashtags on Pinterest?

Hashtags are a word or phrase preceded by a hash (#) used to identify Pins on a specific topic. You’ll know it’s a hashtag when you see the hash (#) preceding the word or phrase.

Up until late 2020, hashtags on Pinterest worked like they do anywhere else. However, now they seem to function as keywords. They’re no longer clickable, so they don’t lead you to a hashtag feed, like even Facebook hashtags do.

Hashtags can be one word, or multiple words strung together, but you can’t use spaces or punctuation in hashtags.

How to use hashtags? #hashtaglikethis (or #HashtagLikeThis, for better readability).

When you add hashtags to the description for a new Pin, other Pinners could click on it to visit a feed of all the Pins that share that hashtag. But no longer.

The freshest Pins were right up top. Unlike normal search results on Pinterest, these were shown in (mostly) chronological order.

Starting in 2020, chronology of Pins is no longer shown (aka “freshness indicator” as I’ve shown below). It’s unknown if they’re still in chronological order.

How to find Pins with hashtags

You used to be able to discover related content by clicking on a hashtag in Pin description.

You can still search for a hashtag, like “#interiordesign” or “#healthyrecipes”.

Truth be told, in late 2020 this seems to pull up the normal search results page. Hashtags are no longer differentiated from keywords on Pinterest.

And even if your results include Pins with hashtags in the description, they won’t be visible as blue clickable links like this screenshot from 2019.

How do I add hashtags to Pins?

Hashtags for Pins go in the description.

I recommend placing them at the end of your description, and not peppered throughout your carefully-crafted sentences.

Remember that hashtags are clickable, so give Pinners a chance to read through to your call-to-action before getting distracted to click away to a hashtag feed!

To add a hashtag, type “#” and add a keyword or phrase.

NEW for 2020: You’ll ONLY get hashtag suggestions when creating a NEW Pin in the mobile app. This is still true in October 2020. See screenshots below.

Start typing the hash mark followed by a word, and you’ll see suggested hashtags pop up with a number following.

The number indicates how often that hashtag has been used on Pinterest.

The hashtag suggestion feature is no longer available on desktop, at all.

Which hashtags should I use on Pinterest?

When inserting a hashtag, Pinterest recommends you be specific and descriptive. Use words or phrases that describe the content in the Pin.

Include a selection of hashtags that are closely related to your niche. One could be your brand hashtag (if you have one). Mine is #LouiseM.

Always place your branded hashtag before any other hashtags so it’s more likely to be the one clicked.

Don’t use popular, irrelevant hashtags just to get attention! I know of one account that was banned from Pinterest for doing this.

While you shouldn’t use hashtags that are crazy popular and vague, super-niche hashtags with under 100 uses are probably not going to help you get found. I suggest using a combination of broad and niche hashtags.

If you’re not sure which hashtags to use, try searching for your topic on Pinterest and use the autocomplete suggestions as guidance.

Search hashtags that you’re considering using (enter “#yourkeywordphrase” in the Pinterest search bar) and check out the content in the search results to make sure it’s relevant to yours.

You can also get an idea of how often that hashtag is used. If the page is filled with Pins posted in the last 10 minutes, that tag feed moves too fast to be of much use to you.

Unlike hashtags elsewhere, Pinterest hashtags aren’t used for jokes, memes or commentary. So for a fashion brand, something like #springfashion would work well—but #ilookterribleinhats wouldn’t.

It’s best to be objective and use hashtags that make sense and are relevant to the Pin.

Depending on your Pin, consider using hashtags that are timely, such as:

• #oscars
• #backtoschool
• #halloween

And/or hashtags that are evergreen, like:

• #mealplanning
• #hairgoals
• #homedecor

This will help make it easier to for users to filter and find relevant content they are interested in.

How many hashtags should I use on Pinterest Pins?

Pinterest says to add no more than 20 hashtags per Pin.

I’ve seen some people say to use one or two, which makes me wonder, Why bother?

I personally have a hard time narrowing down to less than 5 or 6. I would suggest you try somewhere in the neighborhood of 2 to 8.

Though I use and recommend 30 hashtags on Instagram, I avoid using the full complement of 20 on Pinterest. You can test it though, and see if it works for you!

If you write a long enough description, the hashtags will be hidden under a “More” tag. Currently descriptions are truncated by “More” after approximately 190 characters.

I still feel 20 hashtags per Pin looks out of place and spammy on Pinterest. Please let me know if you’ve tried and found it effective!

Four hashtags seems like a reasonable number. In Fall 2017, Pinterest showed 4 hashtags instead of a Pin description under the Pin previews in streams and on boards. If you’ve used more than 4, only the first 4 were shown here (see below).

Pinterest is always changing things up, and I’m going to speculate about Pinterest hashtag use in 2020 further along.

You have 500 characters to use in your Pin description, so you can add more than 4 hashtags.

But also be aware that many Pinterest users are complaining about excessive hashtag use and calling it spammy. Don’t overdo it!

Here’s a great tip from the Tailwind blog:

If a user searches for hashtags that have few Pins labeled with the hashtag, the search feed will also display results without hashtags.

The Pinterest algorithm will try to match the content based on keywords and other cues from the content to identify user intent. This helps the feed display similar, non-hashtagged content the user may have intended to find with the hashtag search but that has not been hashtagged.

Note: These instances of low hashtag use provide a great opportunity for businesses who have content that would fit within these hashtag search results. Dominate hashtags that have few results in the search feed by adding these hashtags to your posts when relevant.

Where should I put Pinterest hashtags?

Use a few hashtags at the end of your Pin descriptions. Not at the beginning.

If you use a branded hashtag, place it before other hashtags for brand recognition.

Should I add hashtags to old Pins?

People often ask if they should go back and add hashtags to older Pins.

You can, but it won’t help your content show up at the top of hashtag search feeds. Newer Pins with that hashtag will appear first. source

If you want to change or add a hashtag, just edit the Pin description. Since hashtag searches turn up Pins based on when they were Saved, don’t edit old Pin descriptions to add hashtags.

Do add hashtags when doing a new “Save” of a previous Pin. Now you’ve got a fresh one!

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Pinterest Hashtag Hacks: Short Version

Add hashtags for Pins in the description by typing “#” followed by a keyword or phrase.

When creating a new Pin on mobile, suggested hashtags pop up with a number. Choose tags in a medium range of uses.

Be specific and descriptive. Use words or phrases that accurately describe the content in the Pin.

IF relevant to your Pin, use both hashtags that are timely, and ones that are evergreen.

Search hashtags that you’re considering using. Enter “#yourhashtagphrase” in the Pinterest search bar, and ensure the search results are relevant.

Add no more than 20 hashtags per Pin. The first 4 added may appear under the Pin in feeds – they did at one time, and it’s always possible they’ll return.

I suggest using 2 to 8 maximum hashtags. More may look spammy.

Put hashtags at the END of your description to lead Pinners TO your content, not away from it.

If you want to change your hashtag later, edit the Pin description.

Since hashtag searches favor recent Pins, don’t edit old Pin descriptions to add hashtags.

Continue your keyword strategy on Pinterest, as most Pinners will discover your content via keywords.

Be sure to make eye-catching Pins, so that yours get noticed and clicked.

Hashtags on Pinterest ONLY work in Pin descriptions! No need to use them elsewhere.

Be sure to Pin the Hashtag Hacks cheat sheet at the end of this article!

Are Pinterest hashtags working in 2020?

I strongly recommend you continue your keyword strategy on Pinterest. I believe this will be the way most Pinners will discover your content.

When I first started using hashtags on Pinterest 2 months before the official announcement, it appeared that they helped, since my repins, views, and website traffic went up.

But I can’t say for certain it was due to hashtags.

In 2020 though, many marketers say they just help spammers steal our Pins.

I can’t say if this is true, or it just provides an easy way for us to find our pins that have been stolen.

In the screenshot below, I wasn’t even searching my branded hashtag, but a niche hashtag that not many people use: #hashtagtips.

All but one of the non-promoted Pins in the first screen of results were my own Pins – BUT only one of them linked to my own website!

The rest were all stolen from me and redirected to spammers’ sites 🙁

Did they find them by my hashtags though?

I’m doubtful. The stolen Pins were heavily weighted to the Pins that had the best results for me. So I really think spammers are finding Pins to steal by popularity, not hashtags.

Including, and then searching, your branded hashtag can certainly help you find stolen Pins, if you care to.

Some Pinners do still use a branded hashtag for that reason alone!

Late 2020: I no longer use hashtags on new Pins. Pinterest has said they’re optional, so you’re free to use them if you like.

However, Pinterest has been playing with hiding Pin descriptions, which means those hashtags won’t be seen, and they can no longer be clicked even when visible.

They do help you surface in keyword search, at least in the short term.

As I said months ago, I seriously doubt that anyone other than marketers actually searches by hashtags on Pinterest. It’s not easy to do, as it is on Instagram and Twitter.

We don’t even know if Pins in the hashtag feed show up freshest first anymore.

Pinterest removed mention of hashtags on their content tips page, and hasn’t said much about them since 2018.

For me, Pinterest sent the most traffic to this one viral post for 3 years. That Pin had no hashtags.

I believe we can’t ensure specific results on Pinterest, we can only enhance our chances. If you’ve already done the research, I suggest you include a few of your well-chosen hashtags at the end of your Pin description.

But for newbies? Don’t spend a lot of time worrying about Pinterest hashtags.

There are more important Pinterest tasks.

Why aren’t my Pins showing up in the Hashtag Feed?

This section is rather irrelevant since there’s not a hashtag feed per se in late 2020. Left here for historical reference.

In 2018, Pinterest said that hashtag feeds would surface the freshest content first – but you may notice that the feed isn’t showing you all Pins with that hashtag, in completely chronological order.

One woman noticed that most of her Pins were missing, and some of the content was old. She emailed Pinterest and got this response:

What shows up when a hashtag is searched has to do with a lot of different factors including a Pinner’s interests, searches, past history of engagement, etc as well as a vast majority of other signals. In general, our goal is to show the right Pin to the right Pinner at the right time. That means that it actually isn’t possible to force show a specific Pin of yours for the hashtag.

So like I said above, we can’t make Pinterest bow to our wishes – we can only follow suggestions and see what works best for our own accounts.

Pinterest first hinted about hashtags in August 2017

I first heard of this in a blog post. The author Vanessa was fortunate enough to visit Pinterest HQ in San Francisco.

She met with Jackie, a Partner Manager.

Jackie explained that brands really wanted to utilize hashtags because they had become so commonplace on other platforms and basically the language of #marketing. Pinterest has started utilizing hashtags in the search as well as linking pins with the same hashtags. Her Pinterest marketing strategy was to include at least one hashtag after the end of the pin description that most strongly represented the purpose of the pin. source

I read that August 21. Then on August 23, I was on a webinar with Pinterest and Curalate.

Tiffany Black is the Head of Content Business Development and Corporate Development at Pinterest. During the webinar, she mentioned both keywords and hashtags, and fielded a couple pointed questions later.

As far as hashtags, she recommended we use a few, relevant ones in our Pin description. “Don’t get carried away or use 100.”

There’s now an official recommendation from Pinterest on number to use: no more than 20. Heck, that’s a lot!

Jackie had said 1 or 2, but apparently that wasn’t an official Pinterest stance.

The full quote from Tiffany:

It is true that In the past, I think that we were dissuading people from using hashtags. We are actually changing that such that you can and are often benefited in the future by using hashtags. As far as best practices go, the rule of thumb is use authentic hashtags but don’t keyword stuff essentially. So I know on other platforms you can often see people putting 50 or 100 hashtags on something.

It’s not the volume of hashtags that’s really useful, it’s actually making sure you are using the hashtags that people will likely be searching for. So not trying to do like 100 because actually doing too many will decrease rank in some capacity because we will think it is possibly spam.

So I would say we haven’t figured out exactly what the right number is. I don’t think that we will probably come out with an exact number but you know keeping it reasonable and using ones that are relevant to the content and authentic is the way to go.

When asked whether keywords needed to be used in a sentence, Tiffany responded that it’s “preferred” to be conversational, but not critical enough to go edit past Pin descriptions.

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Conclusion: Should You Use Pinterest Hashtags in 2020?

Here’s what I said about hashtags on Pinterest in 2019:

Hashtags are the way to get quick results on your new Pins, which often take weeks or months to surface in search.

Hashtag feeds are “freshest first” and can give you an immediate bump in traffic.

Hashtags provide another way for your Pins to be found.

Pinterest’s stated mission is to help people discover and do things they love, and hashtags help them do that.

Pinterest invested in developing hashtag functionality. They’re behind it 100%.

On October 21, 2017, Pinterest made a bold move in favor of hashtags: showing 4 of them under Pin previews in feeds.

But hashtags in 2020?

Pinterest now says hashtags are optional.

Be sure to create eye-catching Pins, so that yours is the Pin that gets clicked in search results or hashtag feeds.

Improve your Pin descriptions, using keywords and calls-to action.

I don’t recommend spending a lot of time on hashtags.

Use them if you’ve already researched them. And let me know if you A/B test!

Have you tried hashtags on Pinterest? Let us know a comment.

I’ll keep this post updated on how to use Pinterest hashtags. Pin it, and check back!