Have you heard about Pinterest Idea Pins?
Wondering what they are, how to make them – and if you even should?
Pinterest Idea Pins are sort of new.
And sort of not.
Pinterest says they’re an evolution of Story Pins.
If you hang out with other Pinterest marketers, you’ve probably heard the fuss over whether those Pinterest Story Pins are helpful for us, or just for Pinterest.
And whether they’re just a lousy, ill-conceived ripoff of Instagram Stories.
Let’s dig in and explore.
What Are Pinterest Idea Pins?
Pinterest Idea Pins are multi-page video Pins. As long as you have a Pinterest business account, you can use Idea Pins to create inspiring content and build more engaged communities directly on Pinterest.
And, you can make them right on Pinterest.
They are not ephemeral like Stories on other platforms. They last. And Pinners can Save (repin) them to their own accounts.
What Pinners can’t do is click to your site. Idea Pins don’t have a way to include a live link. And that’s intentional on Pinterest’s part.
The goal of Idea Pins is to keep Pinners ON Pinterest.
What is Pinterest engagement?
Don’t panic about creating engagement on Pinterest. I know it’s been called “the social media for introverts,” and we like posting our images and just waiting for people to visit our websites.
For the most part, we don’t hope for “likes” and hurry to respond to comments, like we need to do with Facebook Pages for business.
Engagement on standard Pinterest Pins typically means Saves (or repins), taps to open the Pin, and those beloved clicks to your site.
What does engagement on Idea Pins mean to Pinterest? Pinners engaging with your ideas!
Pinners love discovering new things:
- Ways to decorate their homes.
- New fashion trends.
- DIY crafts and projects.
- Latest styles in hair and makeup.
- Places to visit.
- And so on…
The point of Idea Pins is to inspire Pinners right on Pinterest. They can’t, and shouldn’t need to, click to a website for more info.
As far as comments though, Idea Pins do get more of them. In fact, Pinterest says they see 9x the average comment rate on Idea Pins compared to standard Pins.
No worries though, Pinners aren’t expecting a near-instant response like they do on Twitter or Facebook. These comments are actually a good sign to the Pinterest algorithm that people are interacting with your content.
How Are Idea Pins different from Stories?
Pinterest decided they need a Story-type product that’s different from the social platforms like Instagram and Facebook.
And they’re absolutely right!
Here are a few ways they differ from Stories on FB and IG:
- Idea Pins last. They don’t disappear in 24 hours.
- Idea Pins can be Saved by Pinners for their future inspiration.
- Idea Pins focus on inspiring rather than connecting, live chatting, etc.
Idea Pin differences from Pinterest’s own former Story Pins:
Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories.
Creators will have a suite of new publishing tools including, video-first features, fresh editing tools and updates to make creating Idea Pins easier and more creative. source
The new Idea Pin features include:
- Video recording and editing for up to 20 pages of content.
- Voice-over recording so that creators can add their own personal voice.
- Music selection by Epidemic Sound.
- Ghost-mode transition tools (perfect for those before-and-afters!).
- Detail pages for instructions or ingredients.
- Interactive elements such as people tagging and stickers.
- Multi-draft save so that Creators can publish more ideas.
- Export options to share content beyond Pinterest.
- Topic tagging – a publishing feature that helps connect content to relevant interests.
- The Creator Code content policy designed to keep Pinterest a positive and inspiring place.
These updates are meant to give anyone who has something to teach, share, or say the ability to share it with a community of Pinners who are looking for their ideas.
NEW Idea Pins features October 2021
Pinterest is all-in on Idea Pins. They just rolled out some additional features which will be particularly exciting for product sellers and affiliates.
Pinterest says some of these updates are based on creators’ requests, and make Idea Pins “even more inspiring and actionable.”
Preview Mode – Creators can now preview Idea Pins before publishing! Use safe zones and preview mode to do a quick quality check before publishing (iOS, Android).
Video Splitting – You can now split long videos into multiple pages >60s (available on iOS).
Continuous Music – You can now add 1 song continuously across every page or select different songs for each page (available on iOS).
Idea Pin replies (mobile only) – Creators can reply to a comment on an Idea Pin with an Idea Pin. These are called “Takes” and are designed to inspire more engagement.
Shopping Recommendations (US) – You can choose to automatically enable shopping recommendations on your content to identify visually similar products.
New Android features – A number of new Android features have launched including multiple text creation, multiple drafts, stickers, and more.
Virtual Try On (US) – Creators will be able to tag their Idea Pins with lip products that Pinners can try on right from the Idea Pin.
Other big news is that Pinterest is expanding their product tagging tool to include the Amazon Associates Program, so creators can use affiliate links from Amazon to tag products and earn commissions on qualifying purchases. source
Why would I use Idea Pins on Pinterest?
Are you concerned about the lack of links? No worries – Idea Pins do have advantages. Because Pinterest loves Idea Pins!
9 Advantages of Idea Pins
1 | Idea Pins get more exposure on Pinterest.
- Pinners who follow you will see your Idea Pins at the top of their home feeds.
- Even Pinners who don’t follow you will see your Idea Pins featured at the top of your Pinterest profile.
- They’ll also surface in search and on the Today Tab.
2 | They can be easily made right in Pinterest, without any special video tools.
3 | Idea Pins are displayed in a special full-screen stream view, designed to engage and inspire Pinners.
4 | Idea Pins are a great way to grow your Pinterest followers, since Pinterest prompts viewers to follow the Pin creator at the end.
5 | They can be downloaded for reuse on your other platforms, if desired. These will carry a Pinterest watermark and your account name, à la downloaded TikTok videos.
6 | Idea Pins might help your regular Pins get more exposure. This is debatable – some Pinners say they’ve helped their other Pins, while some say they hurt their other Pins (and thus the clicks to their site).
7 | You get more feedback from viewers of Idea Pins (9x the average comment rate on Idea Pins vs standard Pins)*, which can help you improve your tutorials and other content.
8 | Opportunity to become an influencer (check the video at the end, minute 19:00).
9 | Product tagging for more sales (available to all as of July 28, 2021, with Amazon Associates added October 20, 2021).
*Pinterest internal data, global, April 2021.
4 Disadvantages of Idea Pins
What about the flip side?
1 | Idea Pins don’t send traffic to your site. In the previous iteration of Story Pins, Pinterest even said that if you put a visible, non-clickable text link in your image to suggest viewers visit your site, they’ll throttle your Pin’s reach. So, no links!
2 | Idea Pins take up valuable real estate in the home feed, thus limiting the number of normal Pins with clickable links.
3 | Some Pinners get upset at Idea Pins because they’re used to clicking to a website. Some creators have said they get irate comments from Pinners who want that live link.
4 | Idea Pins keep Pinners on Pinterest, possibly ruining your primary reason for using Pinterest for business.
Does the good outweigh the bad? That’s for you to test and decide! It may depend on your goals.
How Do I Make an Idea Pin on Pinterest?
You can make Idea Pins with previously taken photos and pre-recorded videos – or you can record new videos right in the Pinterest mobile app.
They can be created on desktop or mobile, but you can only record a new video via mobile at this time.
Just open the Pinterest app or Pinterest.com.
On mobile, tap the plus sign at center bottom, or your profile picture at top left on the home feed.
Or click “Create” at top left on desktop.
As long as you’re logged into your business account in the US, UK, Australia, Canada, France, Germany, Austria, or Switzerland, you should see an option to “Create Idea Pin.” Click or tap that.
On your first time, you’ll have to agree to Pinterest’s Creator Code.
Once you’ve agreed, your next step is to add up to 20 images or videos. Each one becomes a “page” of your Idea Pin.
As mentioned earlier, on mobile you can also film new videos. These can be up to 60 seconds each.
You can add voiceover to each page, as well as:
- People tagging
- Topic tagging
Lots of options, and you can do it all on Pinterest if you prefer!
Check out some of the features below. Image credits: Pinterest.
How to save a draft of an Idea Pin
Intimidated by the process? No worries, you can save a draft, and even edit your Idea Pins later.
You can save one Idea Pin in draft on Android phones, store up to three GB of Idea Pins in draft on iPhones, and save unlimited drafts on desktop.
If you’re low on storage space to save Idea Pin drafts, you’ll need to free up space on your mobile device by deleting files, pictures or apps.
Come back later to your device to finish and publish it to a board. You cannot edit your draft across different devices.
How to edit or delete Idea Pins
Once created, you can go back and edit your Idea Pins in these ways:
- Change the board or section it’s published on.
- Turn on or off the ability for people to comment and add photos on it.
- Delete your Idea Pin.
1 | Click on an Idea Pin to open it.
2 | Click the ellipsis (3 dots) to the right of the Pin.
3 | Click Edit Pin.
4 | From here, you can:
- Edit the board: Select a public board from the drop-down menu then click Done.
- Edit the section: Select or create a board section then click Done.
- Edit comments and photo permissions: Toggle the switch next to Allow people to comment to turn it on or off.
- Delete your Idea Pin: Click Delete in the bottom-left corner then click Delete Pin to confirm.
5 | Click Done. source
Idea Pin best practices & FAQ
What size are Idea Pins?
Does an Idea Pin need to be all video?
Nope! You can make Idea Pins out of static images, but best practice is to include at least one video at the beginning.
Can I add a URL in the description or one one slide of my Idea Pin?
Pinterest has said they’ll demote Idea Pins that try to provide a link. You can test it if you like, but best practice is no link!
When will Pinterest add clickable links to Idea Pins?
The twelfth of never? Don’t wait for clickable links – that’s not the purpose of Idea Pins. You can tag products though!
What do I do if I have problems with Idea Pins?
Product tagging problems? Anyone having issues with tagging affiliate links should submit a ticket here and include “Idea Pin Product Tagging” in the subject line. Other issues may be reported there as well.
I don’t do recipes or crafts. What can I make Idea Pins about?
Create an outline just as you do for a blog post! Each point of your outline becomes a slide in your Idea Pin.
This excellent interview with Alisa Meredith of Tailwind will give you more ideas for – Idea Pins!
What Do YOU Think?
Will you try the new Idea Pins?
Have you used the former Pinterest Story Pins and loved – or hated – them?
Share your thoughts on Pinterest Idea Pins in a comment!