What are the benefits of blogging daily?
Is it worth setting aside time in your schedule to post daily?
Many bloggers recommend it. The small business marketing experts at HubSpot do too. Check out the following diagram from their small business study The 2012 State of Inbound Marketing.
10 Benefits of Blogging Daily
Let’s consider the benefits of daily blogging. Each post you publish:
- Has leverage. You can enjoy traffic and sales today, and for months and years in the future.
- Contributes to the overall value of your blog, increasing the library of information for your readers.
- Helps establish your authority as an expert.
- Creates another opportunity for your content to be shared across social media channels.
- Provides an opportunity for back-links from people referencing your content, which improves search engine ranking.
- Gives another entry point to your website or blog.
- Helps strengthen your relationship with your readers.
- Creates more potential ad space, ad impressions, and total page views, boosting your revenue potential.
- Allows you to stay on top of hot topics and trends within your niche.
- Gives readers another opportunity to participate in active discussions via blog comments.
Of course, your posts need to be of high quality and relevant to your prospects’ needs. Can you keep up?
What Do YOU Think?
If you’re blogging for qualified leads for your small business, HubSpot has a great Inbound Marketing System. Try the FREE 30-Day Trial!
Do you have the time or resources to post great content daily? If you’ve you tried it, what were the results? What’s your take on the benefits of blogging daily?
Great points as always! A lot of those blogs that have one and more posts everyday are written for my many writers, not just one writing doing it all – like us!
Stacey Myers recently posted..inboxQ for Twitter Tutorial [Video]
Sooo true Stacey! Some, like Social Media Examiner, have a different writer almost every day of the month!
Louise Myers recently posted..How to Create Custom Tab Images for your Facebook Timeline Fan Page
Thanks Louise. I’ve seen some benefits. I think the blogging part is a small piece. The relationships that start because of it is what it’s all about. Well, unless you needed the kick in the pants to get you blogging regularly :).
Sue recently posted..Make Believe
Thanks Sue! More on the benefits of the blog challenge tomorrow.
Louise Myers recently posted..How Often to Blog: Can You Blog Too Much?
Just checked my Google Analytics for my blog and my website, and the boost traffic is amazing! Priority next week is to get my new website finished, and my blog on it. Also, I have had an increase in Twitter followers most notably.
Michelle Nichols recently posted..Get Organised with Evernote – Start Now
What I should have added this has all happened in the last 8 days of blogging. So I am not going to be able to keep up daily after challenge, but if I go fortnightly or monthly that is something.
Michelle Nichols recently posted..Get Organised with Evernote – Start Now
Plus you’ll have a great library of posts for your readers! Congrats on the traffic boost!
Louise Myers recently posted..Small Business Marketing: What’s in Store for 2013?
I am learning so much from the #UBC. Reading everyones blogs has given me so much food for thought when it comes to my own business. I am definitely keeping up the blogging even when it finishes. My frequency used to be 1 a month if that. Seeing these stats just help me commit to it even more
Te recently posted..Wordy Wednesday – Lyrics from a Justin Beiber song
That’s great, Te! I’m sure it will do a lot for your business.
Louise Myers recently posted..Beware! Facebook Cover Photos, Ads Restricted to 20% Text
Really like this. need to work in this as I know it will benefit my self and others.
Hope
Best of luck with your blogging!
Louise Myers recently posted..Beware! Facebook Cover Photos, Ads Restricted to 20% Text
Great post.
I found those stats really interesting. Where did you get them? I want more for my writing and audience.
Hi Steven,
I wouldn’t call these “stats” so much as anecdotal evidence. I don’t think anyone’s done research to see how much someone’s writing improved by blogging daily, for instance!
If you Google “benefits of blogging” you’ll find a number of articles on the topic, from many blogs including Jeff Bullas and New Media Expo. You’ll find loads of info!
Louise Myers recently posted..7 Ways to Post a Link on Facebook
Yes, I find blogging daily as an effective way to increase my blog’s value. By posting updates regularly, I can interact with my readers who are online on different days. Also, by reaching out to them, I establish a good relationship and identity. Plus, I get to improve my writing skills every day. =)
That’s awesome Darryl! I admire your commitment to your blog readers. Blog on!
Louise Myers recently posted..Pinterest Image Optimization: Make the Best Pins!