Why My Blog Challenge BOMBED!

Why My Blog Challenge BOMBED!Did you take the blog challenge?

I hope you had better results than I did.

Don’t get me wrong – I enjoyed meeting some cool peeps, and got some solid blogging ideas.

I still believe in the blog challenge benefits.

As Devo once sang, “For you… but not for me.” :D

Why My Blog Challenge BOMBED

Quite simply – no blogging strategy.

The story of my life in 2012 – the theme if you will – was lack of a strategy. Lots of activity, some success, lots of stress, very little additional income from it all. Did I really need to start 2013 on the same foot?

Ah, NO!

In taking the blog challenge, my commitment to myself was to blog 3 times a week. I have tons of ideas for blogging – really, I’d say enough to blog daily for a month, at least. But I have no strategy.

No way to get anything from blogging but traffic and exposure. Which is great and all, but I need a blogging strategy to make some money from my efforts.

The bad news is, I didn’t see an increase in traffic from the 16 blog posts I wrote this month.* Why? No blogging strategy! I had fun writing blogging tips, but Google seems to love me for Facebook and social media images. Those posts take time to write – 3 per week (or heaven forbid daily, as the blog challenge suggests) just wouldn’t be possible for me.

But those social media tutorials are well worth the time investment! When they score, boy do they ever – of my 100+ posts, TWO oldies are bringing in around 1,000 pageviews a day, between them. But still, I need a way to make money, not just solve a Googler’s problem, then wave them goodbye.

The good news is, I’ve hired a business coach, and you can bet we’ll be addressing these issues!

*Note: This is 2.666 times my posting frequency of 2012, which increased my Alexa rank from nowhere to the top 100,000.

How Was YOUR Blog Challenge?

Enough of my whining. You can come back next week to see the stats in my website traffic report, and get the whole picture. I still believe the blog challenge is awesome for those looking to get a blog off the ground. So lets hear some good news – what did YOU get from the blog challenge?

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Comments

  1. says

    I blog mainly as a way to get content into my library of information and I find the challenges a good way of staying disciplined. I found writing a lot easier this time – so maybe its practice makes perfect. Also good fun getting to know everyone else.

  2. says

    I’m sorry it didn’t work out f or you. I have been in the challenge 3 times and this is the first time I completed it. I have noticed a difference in my traffic, but also gained about an additional $100 in sales which is cool. :) You should try it again after you figure out how to get what you need from your blog.

    • says

      Hi Erica!

      Well, it’s all good. I definitely learned which posts bring traffic and which don’t. And I had fun meeting some cool bloggers.

      Congrats on making a little extra cash!

  3. says

    You may not have made the full challenge but the content you posted was great, I learnt a lot from you during the time we blogged together :)
    I didn’t complete the full challenge either, it’s funny how this universe works, you have all the time in the world and i started off strong then Mid way biz picked up and i had no choice to but to drop a few (12) posts and focus on that. :) Keep in touch Louise xx

  4. says

    As a new blogger, it has helped me to get started and better able to blog for my business! My traffic is not huge but has increased. It has now given me insight to determine my strategy. The best thing has been being part of a group! There is such much more to gain than just posting 31 posts in 31 days, and for each of us it will be different! :)

    • says

      Absolutely Michelle – insight on formulating a strategy was probably my biggest takeaway. And that’s valuable info!

      I’ve been quite focused on my traffic stats since I didn’t really HAVE a blog strategy. Things are already changing around here, though! :)

  5. says

    I don’t know that I have a strategy either. Me and the Angels would need to sit down and figure that out, and I haven’t. And no, my traffic isn’t what I would like it to be. I did enjoy the challenge, though some days were more challenging (haha) than others.

    I hope you write a blog after working with your coach. I’d be curious to see the difference then.

    Sue

    • says

      Yep, already getting going with making blog changes – actually reformatting my website and splitting it into 2 separate businesses. Will be interesting to see the effect that has.

      Loved your posts Sue – blog on!

  6. says

    I thoroughly enjoyed the challenge! I grabbed a few new subscribers, made some interesting friends and earned money, too!

    I wrote every day. Some days more than once. I do this specifically because I look upon the UBC as a way not only to blog daily, but to build my library of content that can be recycled into other formats (video, podcasts, PDF, etc.) later on.

    The only strategy one needs during the challenge is the strategy to blog daily. It’s probably best if you sit down several days before the challenge and make up a blogging calendar. This way you have some idea of what you’re going to write over the course of a month.

    Secondly, make sure you’re writing on topics that allow you to throw in some affiliate links – for example, my first 3 days of the challenge talked about building community through your mailing list.

    This allowed me to talk about Aweber, OptimizePress and the Profit Theme WP software. I am an affiliate for all 3 services.

    I made a sale in the first 3 days of the UBC, thanks to that 3-part building community series. Did I make up a strategy? Not really. I just decided I wanted to offer more of the tutorial-type content that would allow me to work in affiliate links.

    I enjoy writing tutorials so I ran with it. Hopefully you still found the UBC fun to participate in and hey… you could start writing now for the next one. :) hehe

    • says

      Wow, you are a content machine! I suspect that you have a theme to your posts if you’re able to repurpose them into other formats – even if you don’t acknowledge a formal strategy. A blogging calendar could certainly be used in this way. Most blogs I visited over the month had a rather head-spinning array of content!

      I don’t see blogging daily as a “strategy.” Blogging to repurpose – now that’s a strategy! Blogging daily is merely an activity.

      Congrats on your success, glad to hear it worked for you!

  7. says

    Hi Louise,
    I understand what you mean by the hardships of developing a definite strategy and (what is even more important) strictly following the plan then. I usually keep track of my blogging ideas by including them in a list. Every month I make a blogging calendar, but if inspiration unexpectedly strikes me, can change my plans and partially rewrite my plan. I agree with you that an effective blogging strategy is needed for making blogging more or less profitable.

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