Instagram vs Facebook: where is your time best spent?
As a small business owner, your time and budget is limited.
And Facebook seems to be working against us, I gotta say.
Facebook Marketing Tips to attract and engage leads for your small business.
• What to post on Facebook.
• How often to post on Facebook.
• Best sizes and techniques for Facebook images.
• How to schedule Facebook posts.
• How to create Facebook content fans love to share.
• Should your business have a Facebook Page?
• How to create Facebook ads.
• Top tips for Facebook Live.
LouiseM.com was named by Feedspot as the 9th best Facebook Marketing blog on the planet!
Enjoy my Facebook tips that help you get more leads and business.
Want to change your Facebook Page name?
The good news is you can – probably.
This is better than a few years ago, when the answer was never, no way, not for any reason.
Now it’s quite easy to change your Fan Page name. But – Facebook will have to approve your name change.
You can only change once.
A reader has offered a hack even if you’ve already changed your name once. See end of post – caution is advised.Continue Reading
Need the NEW Facebook Cover Photo 2015 template?
You might – or might not. Depends on how fancy you get with your cover photo design!
If you have arrows pointing to buttons – the buttons have moved.
If your profile picture integrates with your cover photo – you’re facing a big change, as the profile pic has reduced from a 170 pixel square to a 75px square (frame measurement).
UPDATE: The small profile pic appears to have been a short-lived experiment. Currently the CTA button isn’t blue on desktop. And many other of the changes noted here seem to have vanished.
If you like adding arrows in your cover photo, or otherwise interacting with buttons, it’s important to remember that their position is completely different on mobile. It even varies on desktop depending on browser extensions the viewer may have installed (note my Hootlet button in the example above).
My current recommendation (January 2016):Continue Reading
Improving Facebook organic reach seems like a losing proposition these days, right?
Just when you think you might make some gains, Facebook changes the algorithm, yet again!
Facebook’s ever-declining organic (free) reach is a big problem for cash-strapped startups, small businesses, and solopreneurs who don’t have the resources to commit to costly Facebook ad campaigns.
Reach continues to be a struggle for me, and many of my readers. I knew we could all learn from this infographic!Continue Reading