Loving the new Threads app?
Wondering if hashtags work on Threads?
Threads app is still a baby, but one that’s gotten a lot of attention. As in, 100 million signups in 5 days!
Which has Threadheads asking, Do you use hashtags on Threads?
Let’s pin this down right now!
Do Hashtags Work on Threads?
Currently, hashtags do not work on Threads. Hashtags appear in your caption or comment as normal text.
This is unexpected behavior for an app which is essentially an outgrowth of Instagram, and liberally based on Twitter. Those two platforms’ engagement and discovery is hugely helped by clickable hashtags that lead to hashtag feeds.
It also creates awkward “fake hashtags” when you crosspost from Instagram to Threads. If you plan to do much of that, I recommend placing hashtags in Instagram comments instead of the caption.
The dead hashtags are also reminiscent of the Pinterest hashtags fail.
Not a good look on you, Threads app!
And remember, no Edit button to remove them. Yet…
Why No Hashtags on Threads?
Threads is hoping to offer a more organic, of-the-moment experience than Instagram and Facebook.
Meta wanted Threads to be a simpler platform where users can follow creators and communities without having to worry about how to use hashtags.
But won’t Threads need influencers, businesses, and marketers, in order to thrive financially?
You know, accounts that will run ads. Because that has to be coming.
I believe these users will demand clickable hashtags.
When Will Hashtags Come to Threads App?
That said, we must remember that Threads is still like a baby learning to walk.
Many new features are in the works, and in an IG Reel, Adam Mosseri hinted that hashtags is one of them.
As on its parents Instagram and Facebook, hashtags on Threads will become clickable.
Clickable hashtags leading to related content in a hashtag feed should make it easier for users to discover topics of interest, and join trending conversations.
I’m a fan.
It’s unknown whether previously posted “fake hashtags” will become live, but with the amount of content posted on Threads, it may be a moot point. Those posts will likely be long buried in a chronological hashtag feed.
It remains to be seen whether a hashtag page will include top posts, as Instagram does.
Hashtags Sewn Up for Now
Currently, the answer to Can you hashtag on Threads is No. But I believe better days are coming!
As they say, “Watch this space” for updates.
Soon I hope to be able to give you Threads hashtag tips!
For now, check out Threads image sizes.