If there’s a color that inspires debate, it is indigo.
What color is indigo? Is it blue or purple?
When you’re thinking about using the color, does it matter?
Yes! Because we know that the different color meanings are important to how people:
- Perceive a business or product based on brand colors.
- Feel in an interior environment of certain colors.
- Formulate a first impression of someone wearing the color.
So let’s better understand what color indigo is, and try to settle the debate.