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Louise Myers, Color and Design Expert

Top 15 Best Video Tools to Make Video Marketing Easy

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Looking for the best video tools?

You’ve heard that video marketing is a big deal.

All the social media sites love it, YouTube is huge, and platforms like TikTok seem to make it compulsory.

But you’ve got no idea where to start!

The secret about video marketing is that you don’t always have to be on camera. There are lots of different types of video.

And if you do go on-camera, there are great tools to help make that video just how you want it.

To help you out, here are the best video tools that make video marketing easy.

We’ll cover:

  • Video making apps for desktop and mobile
  • Video editing apps for desktop and mobile
  • Screen recording apps for desktop and mobile

Let’s find the perfect one for you!

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What Is Adobe Lightroom? Tutorial for Beginners, Part 1

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What is Adobe Lightroom?

If you’re asking that question, you’re in the right place. You’ve found part one of a six-part Adobe Lightroom tutorial for beginners.

Throughout this 6-part Lightroom guide, you’ll learn all of the basics to get started with editing photos in Adobe Lightroom. You’ll even learn some intermediate and advanced techniques to make your photos look amazing!

In this first session, you’ll learn (click to jump to each section):

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33 Joyful June Marketing Ideas: FREE Download!

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Need June marketing ideas?

It’s summertime, and the livin’ is easy!

While summer technically starts on the solstice (not until June 20 in 2025), summer’s kickoff is popularly considered to be U.S. Memorial Day (May 26, 2025).

Most kids are celebrating that school’s out for summer. Adults are planning road trips and other travel.

If your audience is in the Northern Hemisphere, use these themes in your marketing efforts.

Need June marketing ideas? Download a FREE content inspiration calendar! Kick off summer and connect with your customers in a relaxed and more personal way.
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Lightroom CC vs Lightroom Classic CC: What’s the Difference?

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Lightroom CC vs Lightroom Classic CC: What's the Difference?

Wondering whether you need Lightroom CC or Classic?

Maybe you’re confused about the difference between CC and the newly-named “Lightroom Classic CC,” formerly called simply Adobe Lightroom.

Lightroom is terrific for professional-level photo editing, but these two names make it hard to choose!

The two versions seem to do different things.

Don’t worry, I can help! Here we are going to look at Lightroom CC versus Classic CC and see what’s the difference.

The good news is that if you subscribe to Adobe Lightroom, you get both. But you can use them in different ways.

Let’s dive into exploring what they do.

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36 Magical May Marketing Ideas: FREE Download!

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Need May marketing ideas?

If April showers bring May flowers, let this floriferous season inspire your imagery.

This month we celebrate mothers and teachers in the U.S. Most would appreciate beautiful blooms in your social media posts, and even your gift ideas!

It’s also a big month for the U.S. military, so get ready to wave the red, white, and blue for your American audience.

If none of this resonates with your business, there are lots more ideas to choose from! You can even get them as ready-to-post content, which you’ll hear more about further down.

Pin or tweet, then read on!

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