Seeking success with Pinterest marketing?
Grab this free Pinterest Planner!
Pinterest isn’t tough to master, once you understand its unique rhythm, and work with it instead of against it.
The big difference between Pinterest and social media platforms – and its HUGE advantage – is that “Pins” (Pinterest posts) can live for years to drive traffic to your blog and products.
Compare that to minutes for a Twitter tweet, and a few hours for Facebook and Instagram posts.
But this also means that, to reap the rewards of Pinterest, you need to plan your daily, weekly, and monthly tasks in advance!
Pinners are planners
Pinners love to use Pinterest to plan for holidays and celebrations. And they start early!
That’s because Pinners are planners. They’re looking for inspiration. From your business, perhaps?
I’ve found great success posting seasonal content on Pinterest – I even started a separate Pinterest board for Holiday Marketing.
You don’t need to be in the food or party niche to take advantage of holiday marketing.
Pinners loved the Spring-y vibe. I’ll make others for Fall and Winter later in the year.
But when do seasons start on Pinterest?
Earlier than you might think! And they last longer, too. Some holidays are searched almost year-round.
Why you must plan early on Pinterest
Pinners are big-time planners. They tend to start searching twice as early as people on other platforms, because Pinterest helps them decide where to shop and what to buy.
They use Pinterest to find easy ideas and new twists on the traditional, for both everyday celebrations and major milestones.
By reaching Pinners at an early stage of their planning process, you’re able to place your products or services in front of them, and get their awareness of what you have to offer.
Don’t miss this golden opportunity!
FREE 2021 Pinterest Planner
This Pinterest Planner is a fantastic resource. Find out exactly when people start searching and saving for different holidays, back to school, sports seasons, and more.
It’s earlier than you think!
Use the Planner to figure out which seasonal moments fit best with your brand, and how you can incorporate them.
And the good news is, this Planner will work for any year, so whether it’s mid or late 2021, or any other time of year, grab it now and use it for the next 12 months – and on.
The Planner will help you come up with:
- Content ideas.
- Business promotions.
- Your current content you could update.
- Seasonal spinoffs of your popular content.
- And so much more!
With this new edition of the Planner, your goal is to plan, Pin, and grow.
You’ll find tips on what to Pin, plus monthly action tips. And a to-do checklist!
There’s a Tracking Your Stats page, plus space to record stats on each monthly page – so you have multiple ways to keep track. This will help you see what’s working and what’s not!
You’ll also find tips on creating images that convert to clicks. There’s a bonus section on Pinterest video tips, as well as the best business tools.
The information contained in the Planner is comprehensive and not designed for you to consume all at once. Pace yourself by consuming the information on a monthly basis throughout the whole year.
Implement these tips and see how it levels up your Pinterest marketing!
Disclosure: I’m an affiliate and mentor with Simple Pin Media. If you decide to join the marketing community, I’ll make a referral fee. No worries, the Planner is free of cost or obligation!
How to use the Pinterest Planner
The Simple Pin Planner is like having one of their team members guiding you each step of the way.
Planning leads to success. Let Simple Pin get you started! All you have to do is execute with your perfect audience in mind.
Follow these steps:
1 | Sign up, download and print your Simple Pin Pinterest Planner.
2 | For a sleek look, take it to the office supply store to have printed and bound.
3 | Go to page 21 and fill in your past month’s stats for reference.
4 | To compare year-over-year, print an extra page 21 and plug in last year’s stats.
5 | Check page 3 and consider which topics could work for your brand.
6 | Begin brainstorming your content marketing plan for next month.
7 | Schedule some time to review and implement the image and video tips.
8 | Implement the “Take Action” point monthly to maximize success.
9 | Plan for 2021 and how you’re going to grow using Pinterest!
Plan ahead for Pinterest success
Everything people do on Pinterest leads them closer to action. They’re not just searching or browsing for different things—they’re buying them too!
Since people use Pinterest at all stages of the consumer journey, your brand can play a role all the way from inspiration to purchase.
Use the thought starters in this Planner to think about which moments work best for your brand and audience. For each moment, try adding your content at least 2 months in advance—earlier if possible—so you can ensure you’re reaching Pinners just as they’re beginning to plan.
You’ll see just how early Pinners start saving content as they search for new ideas to try.
As you browse, think about how you can use the thought starters to make your products and services relevant to Pinners at the right time. Your ideas could be just the ones they’re looking for!
I love using Pinterest for website traffic. It’s easy and hands-off. With this free Pinterest planner, you can be on your way to Pinterest marketing success too.
Disclosure: If you decide to join the Simple Pin Collective, I’ll make a referral fee.