How to schedule tweets is one of the top questions I’m asked.
Your own best time to tweet will vary by your business type, target audience, and time zone.
But if you have a global market – what then?
Your best bet is to tweet around the clock to catch your followers in all time zones.
You’ve asked, so – here’s how I schedule my tweets!
How to Schedule Tweets Around the Clock
I adore the Pro version of HootSuite. It gives you the capability to “bulk upload” up to 350 scheduled messages at one time. This is an incredible time saver – worth well more than the small cost.
If you use HootSuite to schedule tweets only, you could upload 350 tweets in one spreadsheet! (As long as you had nothing already scheduled). However, I prefer to keep a collection of smaller files that I can pick and choose when to reuse, and layer over one another.
I’ve created several Excel files of “link tweets” – tweets that share links to my blog posts or social media hubs. I decided on a maximum of 64 tweets per file, because that’s as many as I can see on my monitor at one time! 😉 I schedule these link tweets to go out on odd numbered hours, around the clock.
Add More Tweets From Your Favorite Bloggers
Later, I manually schedule the even-numbered hours of 4am to 6pm Pacific with links to my most recent posts, plus those of other terrific bloggers in my niche. This is my plan – if I don’t fill up all the slots, I don’t stress about it. I know I’ve already got a good presence from my bulk upload!
Bulk Schedule Quotes & Tips, Too
I’ve also made several Excel files with quotes by theme. Some are general (motivational, inspiring), some niche related (creativity, design), some time-specific (freedom quotes for Independence Day, eco quotes for Earth Day, famous birthdays). I set these to go out on the half hour, every 4 hours. So these “layer over” my link tweets.
Another file you might want to create: helpful tips relevant to your niche.
If you don’t have this much content yet, just space your tweets out more, until you have more blog posts, quotes, and tips collected.
You can start with tweeting 3 times a day until you have enough for every 3 hours, every other hour, and maybe eventually hourly. Dan Zarella discovered that the optimum number of tweets per day is 23! More tweets = more new followers.
This is a bit of work to set up – but once you have these files set up, you can change the dates and times in a couple minutes – really! – and be ready for another couple weeks. And there’s no reason not to reuse good quotes and tips, or links to good, evergreen content – it’s highly unlikely that the same follower will be on Twitter at the exact time to catch these tweets a second time. And even if they do – maybe they’ll see it at just the time they need it!
How to Bulk Schedule Tweets in HootSuite
You’ll create a .csv file in either Excel, Google Docs, Text Edit, or Text Wrangler. Here are the specifics:
- Creating a .csv File with Excel.
- Creating a .csv File with Google Docs Spreadsheet.
- Creating a .csv File with TextEdit.
- Creating a .csv File with TextWrangler.
Now, in the HootSuite dashboard:
1. Click the paper airplane (Publisher) icon on the left-aligned launch menu.
2. Click Schedule in Bulk.
3. Upload your bulk schedule
- Click Choose File, locate your bulk schedule file, and then click Open.
- Click to select a date format. Be sure to select the same date format as the one used to create your bulk schedule.
- Click to select social profile(s) to post the messages, and then click Submit.
How to Get a FREE Trial of HootSuite Pro
You need the Pro version to do the time-saving bulk upload. Try it out!
• • • Try HootSuite for FREE • • •
(proud to be a HootSuite affiliate!)
If you’re serious about tweeting, I recommend you give it a try. Then let me know what you think of it!
Check out my tweet schedule on Twitter! If we’re not connected yet, follow me here. Give me an @mention and I’ll follow you back.
What do you think of my tweeting schedule? Tell me in the comments.
If you found some good tips here, tweet out this post! Help your followers learn how to schedule tweets.
Christine Buffaloe says
The one thing I really love about using HootSuite Pro is that I can have several of my clients’ streams up at the same time and I can also schedule different tweets to go out at different times for the different clients, whew!
I also schedule their LI updates to not only their profiles, but to their company pages. Google+, the same…and on and on.
A Very Cool Tool!
Louise Myers says
No kidding, Christine, it is so helpful! I love being able to see several streams at once.
Thanks for your comment!
Joan Stewart, The Publicity Hound says
Louise, this is such a valuable tip! Someone I met at a conference a year ago told me about this, and I couldn’t remember the name of the program she used. Love your content on Social Buzz Club and share it regularly!
Louise Myers says
Thanks Joan, I appreciate you, and love sharing your posts too!
Cristina Piva says
Great post. I love that you share how you organize your files by content type– and I loved the odd-and-even-hour posts idea. Always find shareable pearls on your site!
Louise Myers says
I appreciate you, Chris!
PS I “fill in” the even numbered hours because I post my blogs at 5:55am – therefore they get tweeted at 6 – 6:10 😉
Lynne says
Thanks for the tip! I am not familiar with HootSuite and will definitely go over how it can help me with my tweets. I definitely need some help and your post did just that. Thanks again.
Louise Myers says
Awesome Lynne, so glad it was helpful.
Sebastian says
Is there an option to to schedule individual tweets right now? With twitter, without having to use a program?
Louise Myers says
That’s only available to Twitter advertisers. But there are lots of free programs, including one from HootSuite.
Prabhu Tharmarajan says
What a nice read Louise! I love reading posts like this to help me improve my skills. The tips in using HootSuite is awesome, I will definitely use this!
More power!
Prabhu Tharmarajan
Louise Myers says
Thanks Prabhu! HootSuite is a wonderful tool