Love using Canva, but stuck when it comes to font combos?
A well-designed piece is nothing without great fonts.
The fonts you choose can make or break your design, so it’s important to know which ones work well together.
Canva has lots of amazing fonts inside, both for free and Pro users.
Let’s look at some of the best Canva font pairings and what makes them so popular.
Plus how and when to use them!
The Anatomy of Fonts
Before you can combine fonts, you need to know a little about font design!
Fonts are typically grouped into three main types:
Serif fonts have small projections at the end of the letters. These little “feet” make the words easily readable for body copy. Good to know if you’re creating an eBook in Canva!
Sans-serif fonts have no strokes at the end of letters or other embellishments. These are typically modern fonts.
Script fonts have their letters are linked together to look more handwritten. Script and cursive fonts are best used for headings and display type.
A font is also made up of many different parts, all of which contribute to its overall appearance:
- The cap height is the height of the capital letters.
- The x-height is the height of the lowercase letters.
- The baseline is the imaginary line upon which all the letters rest.
- The descender is the portion of the letter that extends below the baseline.
- The stem is the main vertical stroke in a letter.
How Different Fonts Speak to You
In any form of marketing, the font you choose says a lot about your brand.
Fonts can be playful or serious, modern or traditional, loud or understated. The right font can help you to capture the attention of your target audience and communicate the right message about your brand.
When choosing a font for your marketing materials, it’s important to consider how the different options will speak to your target audience.
For example, a playful font might be well suited to a children’s toy brand, while a more serious font would be more appropriate for a financial services firm.
Ultimately, the goal is to choose a font that will help you to connect with your target audience and convey the right message about your brand.
If this piques your interest, learn more about font personality.
How to Use Fonts Effectively
The right font can help to convey the desired tone and message of your brand, while the wrong font can turn off potential customers.
Here are a few tips for using fonts effectively in marketing materials:
Keep it simple
When choosing a font, opt for something easy to read.
You want potential customers to be able to quickly scan your materials and understand your message.
Avoid using multiple fonts
Using too many different fonts can be visually confusing and make your materials look cluttered.
Stick to one or two fonts for maximum impact.
Consider your audience
When selecting a font, think about who you’re trying to reach with your marketing materials.
For example, if you are marketing to children, you may want to use a playful font. A more serious font would be more appealing to adults.
Test different fonts
Don’t be afraid to experiment with different fonts until you find one that conveys the right tone for your brand. Sometimes it takes a bit of trial and error to find the perfect match.
Try out fonts that are paired inside Canva as a simple way to get ahead with your testing. Start by adding a text box in Canva!
Best Canva Font Pairings
League Spartan and Libre Baskerville
League Spartan is a modern sans serif font that is eye-catching for headings.
Paired with the serif font of Libre Baskerville, it creates a great contrast.
Use a serif font for the body copy with this pairing for the best results.
Bodoni FLF and Signature
Bodoni is a strong serif font for headings that is very eye-catching.
It works well with Signature which is a script font.
But use it sparingly as it won’t be the easiest to read on small screens.
Pair them with a simple sans serif body font.
Archivo Black and Archivo Narrow
This a great example of two fonts that are the same typeface, but look different.
The bold, black version is hard to miss while the narrow version is better for more text.
This pairing is particularly great for activity-oriented projects like sports.
Oswald and Merriweather
This is a modern classic pairing that works with any project.
The sans serif Oswald is perfect for headings while Merriweather is a great body copy font.
Barlow Bold and Crimson Pro
This a great example of two Google fonts that work well together.
Barlow is a modern, sans serif font while Crimson Pro is a classic serif font.
Cabin Regular and Josefin Sans Regular
This is a great pairing for a more vintage feel.
Cabin is a hand-drawn font that gives a rustic vibe while Josefin Sans is a sans serif font with a vintage feel.
Roboto and PT Serif
This is a perfect pairing for a more modern look.
Roboto is a sans serif font that is perfect for headings while PT Serif works great in body copy.
Raleway and EB Garamond
This pairing is great for more formal projects.
Raleway is a sans serif font that gives a modern twist to a classic look. I love me some Raleway!
Paired with EB Garamond, a serif font, it creates a perfect balance.
Playfair Display and Montserrat
This is a great pairing for a more elegant look.
Playfair Display is a serif font that is perfect for headings while Montserrat is a sans serif font that works great in body copy.
Lora and Open Sans
This is a perfect pairing for a more sophisticated look.
Lora is a serif font that is perfect for headings while Open Sans is a sans serif font that works great in body copy.
Using the Best Font Pairings
Canva font combos are a great way to add some personality to your designs.
By experimenting with different fonts, you can find the perfect combination that accurately represents your brand.
Trying out font combinations inside Canva is a simple way to determine which Canva fonts go together. Just remember to keep it simple by using two or three fonts at most.
Already have brand fonts? You can upload your own fonts to Canva!
For all our Canva articles, check out how to use Canva.
Leave a Reply