This Is How to Post to Instagram from PC or Mac in 2023

Want to post to Instagram from PC or Mac?

Whether you have a desktop computer or laptop, you have many options.

Instagram enabled the Instagram Graph API in January 2018, which allowed scheduling IG posts for automated publishing. This time-saving service only applies to business accounts, and only when you use one of their approved Marketing Partners.

New in 2022: you can now also post from Instagram.com. To schedule posts, you can use Facebook Creator Studio.

Interested? Let’s roll!

This article was originally published October 2014 and has been updated 12 times, most recently November 2022.

There are several ways to post to Instagram from PC or Mac:

• Post from your browser at Instagram.com for immediate publication.
• Schedule an Instagram post in Facebook’s Creator Studio.
• Schedule your posts and get a reminder to post on your phone.
• BEST: Schedule your posts and have them automatically published for you.

Disclosure: I’m an affiliate for some of these products and may receive a referral fee if you purchase after clicking my link.

How to Post to Instagram from Computer

You can now post from your desktop by simply visiting your Instagram account on your browser of choice. Here’s how you do it if you have images you want to post right away.

1 | The newest menu layout means all of the features are now along the left side of the screen. In this menu, there’s an option for Create.

2 | Select this, and a pop-up box will appear where you can drag photos or videos. Or you can click the blue button to browse the files on your computer and select the ones you want.

3 | There are options to crop and resize the image, zoom in, and add multiple images for a carousel. You can even add filters and adjustments to the photo. Pretty much everything you can do on your phone – with perhaps fewer choices.

4 | Finally, you can add the caption along with hashtags. You can also add a location and find accessibility and advanced settings.

You can’t schedule ahead of time when you use this method, but it works for posts you want to send out immediately.

Creator Studio for Instagram

Creator Studio has been around for Facebook for a while. But now you can also use it to create posts for Instagram and schedule them ahead.

Head over, be sure you’re in the Instagram tab, and choose Create New.

Create your post and select your Instagram account to schedule. Add the image and text as well as hashtags.

You can also add location information and tag any products.

For scheduling, there’s an option for Active Times that shows you when to post based on your account engagement stats, if there’s data for this.

Or there’s the option to either save draft, post now, or schedule post.

When you schedule, you can choose the time and date and the post will go out then.

You can also schedule a video this way.

While it’s a good free option, Creator Studio doesn’t have as many of the features as a third-party app like Tailwind. So let’s check those apps out next.

Schedule Instagram posts for your business account – and have them automatically published!

If you don’t want to (or can’t) use the auto-post feature, you can use one of these apps to prep your post and get a notification when it’s time to post.

Reasons to use these tools to auto-post:

• Automatically publish photo or video and caption to a business account.
• Get images and video from computer to your phone to manually post.
• Plan a constant and cohesive presence.
• Set a schedule and not forget when to post.
• Work either on your computer, or use the mobile app version.
• They’re approved Instagram / Facebook Partners!

Here are a few reasons why you might want to use these tools with notifications instead of auto-posting:

• You have a personal, not business, Instagram account.
• You want to post a multi-image or carousel post (not yet supported).
• You like to use Instagram filters.
• You simply prefer to post live.

These tools are your best bet as they’re approved partners! They have access to the latest API and features, and won’t put your account at risk.

Tailwind for Instagram

Tailwind calls their service “The Most Intuitive Instagram Scheduler Available.” It serves up a lot of great features, including the incredible Hashtag Finder.

Tailwind lets you schedule posts with photos PLUS videos and carousel posts.

It offers Stories Scheduling with the posting prompt to your smartphone.

Tailwind for Instagram also offers:

• Smart Schedule to help you find the best time to post
• Automatically publish photo and caption to a business account
• Bulk upload on desktop
• 9 grid preview
• Manage multiple Instagram accounts
• Hashtag Finder + hashtags in the first comment option
• Reusable hashtag lists
• Easy regrams

There are even options to help with making posts, such as a stock photo library and graphic design tools.

Plus the link in bio tool lets you get the most from that single link.

This one really has everything you need – and they’re great people too! I <3 Tailwind.

If you’d like to go in-depth to mastering Tailwind for Instagram, watch this video!

Try Tailwind for Instagram Free Forever!

Cost to upgrade: $9.99 per month if paid annually, or $15 paid monthly.

Why I Prefer Tailwind for Instagram Posting

There are a few Instagram Partners which will offer auto-publishing to Instagram. Why choose Tailwind?

1. Tailwind knows visual marketing! They’re experts in Instagram and Pinterest.
2. Tailwind is your best buy – or you can use it free forever.
3. Tailwind analytics rock – access valuable stats on your IG performance.
4. Tailwind Smart Schedule posts when your audience is most engaged.
5. Hashtag Finder! Save time and increase engagement with a perfect collection of hashtags.
6. Finally, Tailwind is a small business of dedicated, hardworking folks like you and me. I love to support small business, don’t you?

Try Tailwind with the Smart Schedule and Hashtag Finder – FREE!

• • • Click here to try Tailwind for Instagram Forever FREE• • •

I may receive a referral fee if you invest in a paid plan.

Planoly

Planoly is another approved Instagram partner that offers auto-posting. You can post photos, carousels, and video posts as well as use the smartphone app to publish Stories.

It offers hashtags in the first caption, and you can create reusable hashtag lists in the app. Saved captions are also available.

There’s an easy 9 grid preview, and you can drag and drop posts around the calendar.

There’s no free plan. Prices start at $19 a month.

Check out Planoly here.

 

Later

If you want a scheduler that posts to Facebook and Twitter in addition to Instagram, Later is a budget-friendly choice. You can get a plan for as low as $9 per month!

On the $19 plan, you’ll enjoy added features like hashtag suggestions, analytics, and best times to post.

Later even has a Free plan that includes autoposting, but you can’t schedule or post video or Stories on this plan.

Free is limited to 30 posts a month and email support only, but if it’s the only one that fits your (non-existent) budget, then learn more about Later here.

Hootsuite

Hootsuite is a full-featured social media management tool.

They’ve added Instagram scheduling to their lineup of Facebook, Twitter and LinkedIn. As an Instagram partner, Hootsuite can post directly to Instagram.

Direct photo publishing is also supported on the Hootsuite mobile apps.

Hootsuite includes loads of helpful account management features. Watch the video below to see how you can easily follow and interact with targeted accounts, hashtags, and locations. Very useful – in addition to managing your own accounts.

To sign up for a free 30 day trial of Hootsuite Pro, click here. Current cost after trial: $29 a month billed annually, for 10 social profiles and unlimited scheduling with 1 user.

Hootsuite also offers a limited Free plan for 3 social profiles with a maximum of 30 scheduled messages.

 

Buffer

Buffer is a well-known social media scheduler that’s also an approved marketing partner with direct posting to Instagram.

Schedule single image and video posts on desktop or mobile to any of your Instagram business profiles, and Buffer will publish for you at your preferred times.

If you’d like to schedule gallery images, or use Instagram’s native posting features, like filters, they’ll send a notification to your phone at your scheduled time. Your post will be automatically loaded into Instagram with your pre-written caption, ready to be pasted, and you can customize and publish.

Measure the performance of your posts with Buffer’s key metrics. See how your audience is growing and how your followers are engaging with your content.

There’s no cropping tool in Buffer like there is in Tailwind, so if your image posts are not within Instagram’s 4:5 to 1.91:1 aspect ratio, they can’t be auto-published.

Yes, you can auto-publish to Instagram business accounts on the Free plan! The Pro plan is $15 per month, and the Premium plan jumps to $65/month.

Sign up or learn more about Buffer here.

Zoho Social

Zoho Social is a complete social media management platform for businesses and agencies. Manage multiple social channels, schedule unlimited posts, monitor keywords, and collaborate with your team—all from a single dashboard.

Direct publishing to Instagram is available in all the plans offered by Zoho Social, including the Free plan.

Check out the 15-day free trial of Zoho Social here.

 

PostCron

PostCron offers direct publishing to Instagram, as well as Facebook pages, Facebook groups, Facebook events, Twitter, LinkedIn, and Pinterest.

Want to learn more, or sign up for their 7-day free trial? Click here.

 

Sendible

Start posting photos or videos directly to Instagram from Sendible, without having to use mobile app notifications!

You’ll be able to post directly to Instagram by setting up your Instagram Business Profile as a new service within Sendible. Note: Instagram currently only allows the following formats for direct scheduling: single photo (.JPG and .PNG files) or video (.MOV and .MP4 files).

To schedule carousel posts, meaning multiple photos or videos, you can continue to publish through the push-notification process with their mobile app.

Currently, the “Micro” plan is $29 billed monthly.

Learn more or sign up for a 30-day free trial of Sendible.

Iconosquare

Iconosquare is another Instagram Partner scheduling tool that’s enabled auto-publishing.

For a 14-day free trial, click here to try Iconosquare. This one is also $29 per month billed annually, or $39 on monthly billing.

These tools aren’t smartphone-free solutions. They send a reminder to your mobile device at the time you scheduled your post. You still need a mobile device to complete the posting.

PromoRepublic

Need Instagram post ideas and a way to create them, in addition to a scheduler? PromoRepublic offers all 3.

Create stunning posts in seconds with 100,000+ handcrafted templates, ideas, and visuals.

It’s really a brilliant idea generator! You’ll never be at a loss for ideas. Every time I log in, I find graphics that I can’t resist to pop my logo on and schedule to either Instagram, Facebook, Twitter, or LinkedIn.

Spend an hour or two once a month, and check content creation and scheduling off your list!

To try PromoRepublic for free, click here.

• • • Try PromoRepublic for FREE • • •

If you purchase a plan, I may receive a referral fee.

ViralTag

Here’s a full-featured tool that lets you manage all your visual content in one place – not just for Instagram, but also Pinterest, Facebook, Tumblr, Twitter and LinkedIn.

• Bulk upload and editing tools included.
• Create original content with their Canva integration.
• Customize your message, image dimensions, and posting time for each social network.
• Add multiple RSS feeds, Instagram, and Flickr accounts to curate content easily.
• Chrome extension to pick images from any site in an instant, and schedule them in bulk.
• “Recycling” feature that automatically recycles your top-performing evergreen content.
• Collaborate and plan your social media with your team on a shared marketing calendar.
• Organize your content from Dropbox, Google Drive, Flickr, and social media in your custom dashboard.
• Measure the success of your content with Viraltag website traffic and social analytics.
• Learn best times to post and which content drives more engagement.

This looks like a great tool and I hope to find time to give ViralTag a test run. Current cost after 14-day trial: $24 per month, and up.

• • • Try ViralTag for FREE • • •

If you purchase a plan, I may receive a referral fee.

CrowdFireApp

CrowdFireApp allows you to schedule Instagram photos at the best suggested time to get the most likes and engagement with your picture. Or choose to post immediately, or at a time you specify.

They suggest hashtags to use. You can “add all” hashtags, but most are irrelevant to your image, so don’t.

There’s also an app for iOS and Android to schedule via your phone. Free version available: maximum 10 posts per month and no support.

Check out CrowdFireApp here.

 

Socialdraft

Schedule posts to Instagram via the Socialdraft dashboard and you’ll receive an SMS (no additional mobile app needed).

Socialdraft puts all of your content for Instagram, Facebook, Twitter and LinkedIn into one easy to read calendar.

Pro plan cost after 14-day trial: $19 per month. Plus, there’s a Free version allowing up to 50 posts per month.

Check out Socialdraft here.

Why Use an Instagram Scheduler?

Instagram was created as a share-the-moment social media network. Its intention was sharing moments as you’re experiencing them. But it’s evolved and expanded as new communities and marketers have come to love Instagram.

With these tools:

→ Brands can keep a constant and cohesive presence.

→ Photographers can easily post dSLR photos from their computer.

→ Designers can use their favorite desktop tools and share on IG.

→ Videographers can edit on desktop and share directly to Instagram.

→ The visually creative can plan a kick-ass profile page.

The tools that include scheduling allow you to plan a consistent look to your account, as well as to post when you’re busy working – or even off-grid.

Many of these tools allow you to post even if you don’t own a smart device.

One recent feature of Instagram: Now you can open an account via instagram.com – no need for a smart device.

If you simply need to move dSLR photos or graphics you created on your computer to your phone, you can bypass the tools mentioned above.

AirDrop

Easiest solution for Apple users.

I simply right-click the item on desktop and choose Share > AirDrop.

Open your mobile device and it should pop up on the AirDrop screen.

Select on your computer, and accept on your mobile device.

Don’t know how to set up AirDrop? This video walks you through.

Mac Photos App

Have an iPhone, and using the Photos desktop app on your Mac? Simply right-click any photo and choose Share > iCloud Photo Sharing.

If you haven’t already, create a shared album and you’ll see it as one of your photo albums right in the Instagram app. Easy-peasy.

Dropbox

If you’re not all Apple, or you’re retouching or creating images in Photoshop, then use Dropbox. It’s a free app that you’ll install on both your computer and your smart device. Then simply copy the items on your desktop to a Dropbox folder (mine’s named IG – clever huh?).

To copy files on a Mac, go to your Finder, open the folder containing the image(s), and option-click on the one(s) you want to copy. Drag to the Dropbox folder and you’ll find them on your phone app instantly. Tap on the image and save it to your camera roll.

If you sign up for a FREE account, I’ll get more storage space on mine. So go ahead, do it, you know you want to!

(Did I mention it’s FREE? And very useful!)

• • • Get a FREE DropBox account • • •

Email

The lowest tech option of all is to email yourself a photo from your computer. This is cumbersome if you’re using high resolution photos, as you’ll be emailing yourself often!

Which Instagram Posting App is Best for You?

As Instagram pursues businesses and advertisers, they’ve updated their API to make posting from desktop easier for business accounts – but only through an approved partner.

We reviewed options that don’t include auto-posting, too. If you do the actual posting yourself, it shouldn’t cross Instagram’s Terms of Service, but I can’t guarantee it.

Posting to Instagram from desktop can help you boost your business presence more easily.

Want more?

Learn how to grow your Instagram followers 11 ways!