Trying to assess your marketing during a crisis?
Whether it’s a global crisis like we experienced in 2020, or a smaller-scale local crisis, it’s important to be upfront and open about how you’re handling a difficult situation.
Businesses that make it through crises don’t just shut down and wait for it to blow over. They put plans in place, make adjustments to their marketing strategy, and most importantly, keep communicating with customers and potential customers.
With the right marketing and communication, your business won’t just survive a crisis – it can flourish and grow.
Social media is one of the best tools you can use to do this as it’s the way to quickly and directly engage with your potential customers.
In this article, you’ll learn how to use social to engage and reassure your audience during a crisis.