Are you using Google My Business?
Could you use some tips to optimize your presence there?
Here are SEVEN infographics on Google My Business:
- Six for all small businesses.
- One just for retail businesses.
Awesome! Better get scrolling 😉
Getting started with Google My Business
There’s nothing like an easy-to-use digital tool to make a marketing session pass like a dream.
The latest to become a big deal is Google My Business, the search engine’s facility for businesses to create their own company profiles to show up in search results. A profile like this enables you to stand out among your competitors, take control of your reputation, and draw new customers to your business.
How to create your Google My Business listing
Constructing your business’s Google My Business profile is only moderately more complicated than setting up your Facebook Page. It starts when you visit the Google My Business homepage.
Click through to start entering your business name, and if somebody has already started to set that company’s profile up then you’ll see it come up in the predictive text. If not, continue typing and you’ll soon be on your way to establishing a new profile.
What to do if your Google My Business listing is already claimed
If you find that your business has already been claimed by someone not currently associated with it, you’ll want to follow the steps outlined on the infographic below.
How to verify your new Google My Business listing
You’ll want to be sure to verify your listing as detailed below.
How to optimize your Google My Business listing
Once you have control of your new profile or have claimed an existing one, it’s mostly a matter of adding a few details: where your business is based, hours of opening, where you deliver and so on, as appropriate to your particular concern.
You can then add a business description, photos, and even promotional video so that potential customers get an idea of what you’re about.
How to maintain your Google My Business listing
Once it’s set up, it is as important to maintain your Google My Business profile as it is with your Facebook Page.
It’s a community product (although you can become the verified owner), so when folk ask questions anybody can pop up with an answer – thus, it’s important that you get in first.
You can also be proactive by adding status updates and other materials to look busy and to flag up offers and news items.
If this sounds like something you can’t live without, try working through this new step-by-step visual guide to setting up a profile. It really is one of the easiest high-impact marketing tasks you’ll do today!
Infographics provided by Headway Capital under CC4 license. I have broken the infographic into 6 sections for easier viewing. The full infographic with credits is at the very end of this article.
How to Excel at Google My Business for Retail
When someone looks up your business on their phone or tablet, you want to be sure that they’re met with all of the up to date information they need.
You don’t know exactly what they expect, but it’s likely they wish to know your opening hours and a description of what you offer in products and services.
They might also like to see what your place looks like if, for example, your business is a restaurant.
They might want to read some reviews before deciding to use your business for what they need.
That’s why it’s so important to keep your information on Google well updated. If you’ve changed your opening hours at some stage throughout the year, you need to update your profile as it would likely really annoy people if they show up outside your premises and you’re closed! Plus it’s totally avoidable.
Taking a professional approach throughout your business operation is crucial to the long term success and viability of your business. This is true for even something as small as your Google My Business listing.
The guys at Storetraffic have put together this infographic below which details everything you need to know about Google My Business. This tool from Google has been known as other things in the past like Google+ Local.
The infographic goes into detail about what Google My Business entails:
- Why you should update your profile.
- How to verify your listing if not already done.
- Ways to keep the profile fresh.
- How to deal with the possibility of negative reviews.
- And lots more!
Check it out below, and be sure to Pin this Google My Business infographic to your Business Tips or Marketing pin board for future reference.
Getting started with Google My Business for all small businesses: full infographic below.