Instagram vs Facebook: where is your time best spent?

Once upon a time, social media marketing was just about Facebook.

But now, businesses have more choices than ever when deciding which platforms to focus their efforts on for the best return on investment.

It’s no longer enough to be active on one platform – you need to think strategically and ensure that the right channels are chosen for your target audience and objectives.

Read on where we’ll explore how Instagram and Facebook compare in terms of user engagement, advertising opportunities, and overall performance.

Then you can decide where you should focus your social media marketing efforts!

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