![Instagram vs Facebook: Where Should You Focus? [infographic]](https://sp-ao.shortpixel.ai/client/q_lossy,ret_img,w_736/https://louisem.com/wp-content/uploads/2015/11/instagram-vs-facebook.png)
Instagram vs Facebook: where is your time best spent?
As a small business owner, your time and budget is limited.
And Facebook seems to be working against us, I gotta say.
Since 2012, Facebook’s Potential Organic Reach Of Adults Has Decreased 64%. click to tweet
I just ran an experiment with posting more on my Facebook page to expand my reach. My goal was to post 4 times a day – but I quickly became disheartened.
Almost every post was only liked by me and two friends, and sometimes one more person. That’s out of 2,160+ followers.
I have less than half the followers on Instagram. Yesterday I posted the same graphic at the same time on Instagram and Facebook. The bottom line?
2 likes on Facebook. 90+ likes on Instagram.
And I’ve never worried about how much or what time of day to post on Instagram. My average is less than once a day, yet my following is growing, and likes are high.
Your mileage may vary, of course. It’s critical to know where your audience hangs out.
But you’ll find me on Insta 🙂
Here are more stats you can tweet out:
Since 2012, Instagram’s Potential Organic Reach Of Adults Has Increased 115%. click to tweet
Brands Can Reach 100% Of Their Followers On Instagram Vs 6% On Facebook. click to tweet
Average Order Value For Ecommerce: $65 Instagram Vs $55 Facebook. click to tweet
Check out this data-packed infographic from selfstartr. What do you think? Who wins the battle of Instagram vs Facebook?
Charly Sirois says
Thanks so much for all this info Lou, you can’t imagine how gretfull I’ve found your page
Louise Myers says
So glad you’re here, Charly!
Frances Caballo says
I had no idea that Instagram’s reach was so much better than Facebook’s. But then, why wouldn’t it be? Facebook keeps tweaking its algorithm so much that to reach fans one has to buy advertising all the time. I think I’ll put more energy into Instagram from now on. Thanks so much for this wonderful post!
Louise Myers says
You’re welcome, Frances! I <3 Instagram - will look for you there!
carol king says
Hi Louise. I have a locally based business and the majority of my target market is on Facebook. I am active on IG simply because I love instagram. Lol. Its a lot of fun but I rarely make sales from it. I use it to gallery photos of my cookies for when Im out and about I can show people what I do quickly and easily. But I do agree that FB has become all about the money. But I use groups to get around the drop in reach and that works very well for me.
Darren DeMatas says
Glad you enjoyed the infographic! Thanks for sharing, Louise. 🙂
Louise Myers says
Loved it! Thanks, Darren.