Instagram vs Facebook: where is your time best spent?
As a small business owner, your time and budget is limited.
And Facebook seems to be working against us, I gotta say.
Since 2012, Facebook’s Potential Organic Reach Of Adults Has Decreased 64%. click to tweet
I just ran an experiment with posting more on my Facebook page to expand my reach. My goal was to post 4 times a day – but I quickly became disheartened.
Almost every post was only liked by me and two friends, and sometimes one more person. That’s out of 2,160+ followers.
I have less than half the followers on Instagram. Yesterday I posted the same graphic at the same time on Instagram and Facebook. The bottom line?
2 likes on Facebook. 90+ likes on Instagram.
And I’ve never worried about how much or what time of day to post on Instagram. My average is less than once a day, yet my following is growing, and likes are high.
Your mileage may vary, of course. It’s critical to know where your audience hangs out.
But you’ll find me on Insta 🙂
Here are more stats you can tweet out:
Since 2012, Instagram’s Potential Organic Reach Of Adults Has Increased 115%. click to tweet
Brands Can Reach 100% Of Their Followers On Instagram Vs 6% On Facebook. click to tweet
Average Order Value For Ecommerce: $65 Instagram Vs $55 Facebook. click to tweet
Check out this data-packed infographic from selfstartr. What do you think? Who wins the battle of Instagram vs Facebook?