Louise Myers Visual Social Media

Rock your online presence with DIY graphics! Get Graphic Design & Social Media Marketing tips from an expert.

  • Home
  • About
  • Contact
  • Members
  • Resources
Home » Facebook Tips » Instagram vs Facebook: Where Should You Focus? [infographic]

Instagram vs Facebook: Where Should You Focus? [infographic]

Updated on: May 17, 2018 by Louise Myers 7 Comments

Instagram vs Facebook: Where Should You Focus? [infographic]

Instagram vs Facebook: where is your time best spent?

As a small business owner, your time and budget is limited.

And Facebook seems to be working against us, I gotta say.

Since 2012, Facebook’s Potential Organic Reach Of Adults Has Decreased 64%. click to tweet

I just ran an experiment with posting more on my Facebook page to expand my reach. My goal was to post 4 times a day – but I quickly became disheartened.

Almost every post was only liked by me and two friends, and sometimes one more person. That’s out of 2,160+ followers.

I have less than half the followers on Instagram. Yesterday I posted the same graphic at the same time on Instagram and Facebook. The bottom line?

2 likes on Facebook. 90+ likes on Instagram.

Happy Caturday! Have a great weekend! ????????????? #caturday #happycaturday #marketing

A photo posted by Louise Myers (@louisemcom) on Nov 28, 2015 at 6:18am PST

And I’ve never worried about how much or what time of day to post on Instagram. My average is less than once a day, yet my following is growing, and likes are high.

Your mileage may vary, of course. It’s critical to know where your audience hangs out.

But you’ll find me on Insta 🙂

Here are more stats you can tweet out:

Since 2012, Instagram’s Potential Organic Reach Of Adults Has Increased 115%. click to tweet

Brands Can Reach 100% Of Their Followers On Instagram Vs 6% On Facebook. click to tweet

Average Order Value For Ecommerce: $65 Instagram Vs $55 Facebook. click to tweet

Check out this data-packed infographic from selfstartr. What do you think? Who wins the battle of Instagram vs Facebook?

Who wins the battle of Instagram vs Facebook? Where is your time and ad money best spent? Check this infographic and my experience. What do you think?

Filed Under: Facebook Tips, Instagram Tips Tagged With: Facebook marketing, Facebook reach, Instagram for business

About Louise Myers

Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. Her straightforward writing style empowers small business owners to make their own graphics for social media success!

Comments

  1. Charly Sirois says

    December 10, 2015 at 8:24 PM

    Thanks so much for all this info Lou, you can’t imagine how gretfull I’ve found your page

    Reply
    • Louise Myers says

      December 10, 2015 at 8:45 PM

      So glad you’re here, Charly!

      Reply
  2. Frances Caballo says

    December 6, 2015 at 7:37 AM

    I had no idea that Instagram’s reach was so much better than Facebook’s. But then, why wouldn’t it be? Facebook keeps tweaking its algorithm so much that to reach fans one has to buy advertising all the time. I think I’ll put more energy into Instagram from now on. Thanks so much for this wonderful post!

    Reply
    • Louise Myers says

      December 6, 2015 at 8:28 PM

      You’re welcome, Frances! I <3 Instagram - will look for you there!

      Reply
  3. carol king says

    December 6, 2015 at 5:15 AM

    Hi Louise. I have a locally based business and the majority of my target market is on Facebook. I am active on IG simply because I love instagram. Lol. Its a lot of fun but I rarely make sales from it. I use it to gallery photos of my cookies for when Im out and about I can show people what I do quickly and easily. But I do agree that FB has become all about the money. But I use groups to get around the drop in reach and that works very well for me.

    Reply
  4. Darren DeMatas says

    November 30, 2015 at 9:41 AM

    Glad you enjoyed the infographic! Thanks for sharing, Louise. 🙂

    Reply
    • Louise Myers says

      December 1, 2015 at 10:34 AM

      Loved it! Thanks, Darren.

      Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Top Articles about Instagram

How to Use Hashtags on Instagram
 
How to Manage Multiple Instagram Accounts
 
What’s the Best Instagram Post Size?

More Articles by Category

  • Social Media Marketing Tips
  • Facebook Tips
  • Instagram Tips
  • Pinterest Tips
  • Social Media Holidays
  • How to Make Graphics
  • Color Personality
  • Quotable Quotes

© 2023 Louise Myers Visual Social Media.
Blog Comment Policy | Disclosure, Copyright, and Affiliate Disclaimer