How to Name Images for SEO in Seconds

How to Name Images for SEO in SecondsWant to know how to name images for SEO?

Naming images for SEO will improve your search engine rankings and website traffic!

This tip makes it so easy ā€“ it literally will take just seconds, since you’re already using your best keywords in your headline and URL, right? So copy and paste!

Here’s the step-by-step.


How to Name Images for SEO in Seconds [WordPress Websites]

1. Optimize your URL for your keyword or words (maximum one or two keyword phrases!). My keywords for this post are how to name images and images seo. I edited the URL down to how-to-name-imagesseo, removing the extra words.

How to Name Images for SEO

2. Copy your edited URL / keyword phrase, and click OK. Now paste that phrase, including the hyphens, when saving (or renaming) the image you’re using with your blog post. If using more than one image, you can save them with -1, -2, etc. added at the end.

How to Name Images for SEO Step 2

3. Next, copy the keyword phrase from your blog post title. Upload your image and paste the keyword phrase as the Alt Text of the image. I add it as the Image Title and Description too. You can add other words after your keyword phrase as appropriate, such as Step 1, Step 2…

How to Name Images for SEO Step 3

That’s it! Now you have a keyword-rich image name and alternate text, which you just copied and pasted in seconds. Here’s where you can find more simple SEO basics to improve your web traffic.

Know others who could use this easy tutorial on how to name images for SEO? Please share!

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  1. Kevin says

    We know that content is the king in SEO, but now a days people have no more time to read all these content. So Image SEO really helpful to increase traffic on website and get more benefits.

  2. says

    Nice one, Louise, great idea for a blog post!

    What do you do when you’ve got multiple images on the same post? I’m so lazy this is what I’ve been doing. So, say the image has this filename: “a-yellow-cat-sitting-on-a-hot-tin-wall.jpg”. I insert the image into WordPress and then I cut (Cmd/Ctrl-X) the title and paste it into the alt text. Lazy!

    And then, sometimes I don’t even bother taking the hyphen out of the alt text. I’ve always wondered if that mattered?!

    • says

      Usually when I have multiple images, it’s a step-by-step tutorial. So I just name them the same with -1, -2 etc at the end. Lazy too – probably better to use similar keywords.

      I don’t know about the hyphens – Google is smart enough to figure it out, but it may look a bit sketchy to them… who knows? I’m sure they won’t tell us :-)

  3. says

    Hi Louise

    Great post and something I haven’t played around with yet. Every little thing we can do improve SEO helps and bit by bit will hopefully push us further up the SERP.

  4. says

    I have a question Louise – When you change the permalink of your post, the status of the post should be in ‘Draft’ form.
    Otherwise if you have already published the post and you change the permalink, your post will show an Error. Is this not right?

    • says

      Absolutely, Elspeth!

      One thing to note is that you don’t want to publish your post until you’re done / happy with it. If you keep editing and updating, all the “pings” look bad to Google. Always polish it with these details before clicking the Publish button.

  5. Victoria Lang says

    So would you recommend that we go back and rename all of our photos?! Would that make much difference?

  6. says


    I love this post and the step-by-step tutorial. You always make it super easy to implement smart ideas to help with SEO. I know a lot of us overlook naming graphics, but after doing a little bit of research for a recent blog post, I started naming my graphic files correctly AND making sure the alt text and description are filled out accordingly.

    Thanks again!

  7. Tom says

    You really makle it seem so easy together with your presentation however I to find this topic to be really one thing that I feel Iā€™d never understand.
    It sort of feels too complicated and extremely wide for me.

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