Learning Styles: Why to Know Yours – and Your Audience’s!

Learning Styles: Why to Know Yours and Your Audience’s!Did you know there are at least 7 different learning styles?

Hook up with the wrong one, and you’re hindering your success.

Put the wrong one out to your target market, and you’ve got a flop. Imagine this blog about visuals, with no visuals! How about just mp3s?

Wouldn’t work for me 😉

So read on to learn about learning styles!


Visual, Auditory, or Kinesthetic Learning Styles

Understanding your (or your students’) learning styles makes learning more fun and effective. According to one survey, respondents were broken down as follows:

  • Visual Learners: 20.6%
  • Auditory Learners: 25.1%
  • Kinesthetic Learners: 27.6%
  • Read/Write Learners: 26.8%

Other styles I’ve seen mentioned are Verbal and Mathematical. The infographic at the end of this post outlines characteristics and learning suggestions for the Visual, Auditory, and Kinesthetic learning styles.

Visual Learning Style:

  • Learns by seeing and reading.
  • Prefers using images, pictures, and maps to communicate.
  • Chooses maps over verbal directions.
  • Easily visualizes objects, plans, and outcomes.
  • Good spatial orientation skills.

Auditory Learning Style:

  • Learns by listening and speaking.
  • Can follow verbal directions well.
  • May concentrate better with music in the background.
  • Retains new information better when talked out.
  • Prefers verbal instruction over written.
  • Can add spoken numbers mentally.

Kinesthetic Learning Style:

  • Learns by touching and doing.
  • Prefers to jump in and try it.
  • Writes things down to clarify thoughts.
  • Likes doing it rather than reading about it.
  • Works out concepts hands-on instead of following directions.
  • Test drives new ideas while implementing them.

Interpersonal vs. Intrapersonal Learning Styles

Interpersonal Learning Style:

  • Prefers to work with others.
  • Before making a decision, discusses it.
  • Communicates well with people.
  • Enjoys helping others.
  • Favors social activities.

Intrapersonal Learning Style:

  • Prefers to work alone.
  • Introspective.
  • Doesn’t like group activities.
  • Wants to think things through before discussing.
  • Prefers to work things out before bringing to a group.

Inductive vs. Deductive Learning Styles

Inductive Learning Style:

  • Bottom-up.
  • From specific to general.
  • Needs examples when learning something new.
  • Learn as they go.

Deductive Learning Style:

  • Top-down.
  • Deduces details from basic signs.
  • Needs to see the big picture before the fine points.
  • Likes having all the instructions before proceeding.

This last one blew me away. I thought I was getting nowhere with my coach because it was auditory learning, and I’m highly visual. Turns out another huge piece of the puzzle is that I prefer deductive reasoning. I was completely stalled without seeing the big picture – the goal.

Now, I can’t quite imagine how entrepreneurs can succeed without seeing the big picture. I suppose this type would really need a coach to guide them, one step at a time. But be warned – if you’re a visual, deductive, intrapersonal learner, don’t turn your hopes and your cash over to a coach without ensuring they can be effective with your learning style. Probably a great idea for any learning styles!

And if you’re developing info products – know your audience’s learning styles. To be most effective, combine as many learning styles as you can into your training.

Now it’s your turn! I’d love to hear about your learning style. And if you found this info useful, please scroll down to share this post about learning styles. Thanks!


Learning Styles: Know Yours and Your Audience’s! infographic

Learning Styles infographic via onlinecollege.org

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  1. says

    My learning style is visual and usually used the same approach with my clients. It turned out that it was not as effective as I had hoped because like you have mentioned people have different learning styles and knowing what style works for them can make you effective at what you do.

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