Are you guilty of Tailwind mistakes?
Tailwind is my most indispensable marketing tool because it maximizes my Pinterest traffic while minimizing my time.
The small investment in Tailwind pays for itself over and over in time saved.
But if you’re not using it well, you’re not getting the full benefits!
Let’s make sure you’re not wasting time by missing out on these great features.
7 Tailwind Mistakes That Are Wasting Your Time
1. Scheduling to one Board at a time
If you’re not using Board Lists, you’re missing a huge time-saver!
Create a board list for each major category you have content for. Add all the boards where that kind of content makes sense – up to 10 boards aligns with the current Pinterest best practices.
When you’re ready to schedule a Pin, add the appropriate board list with 1 click!
2. Dumping the same Pin to multiple boards in sequence
It just screams SPAM if you have the same Pin repeated to a bunch of boards, one right after the other.
That’s why Tailwind invented Interval Scheduling!
Use your board list and then select an interval to space them out. The bare minimum is 2 days. I recommend even longer if you’re fairly new to Pinterest and/or Pinning just a few times per day.
In fact, I interval my pins at least 6 days apart (I avoid 7 days as that setting often has my Pin scheduled for the same day and time each week. I prefer variety to catch more audiences).
3. Ignoring scheduling by mobile
Pinterest use is 80% mobile. If you’re chained to your desktop, free yourself!
Tailwind App is now available for both Android and iOS. ?
Take advantage of Tailwind at any time with the mobile app!
4. Adding Pins sporadically
The Tailwind browser extension makes it super easy to add content on the fly.
But that doesn’t mean there’s not a faster way to fill your queue!
If you’re not batching your Pin scheduling, you could save hours a week by adding content en masse. You need to try this feature!
You can go to any web page – including:
- A top-performing blog post.
- One of your best Pinterest boards.
- A group board where you’ve promised to share Pins.
Click the browser extension to pull up all the pinnable images on the page.
Choose the ones you like, and add to your drafts, or schedule them with a click.
The Tailwind browser extension is available for Chrome, Safari, and Firefox. Add and enjoy!
5. Searching all over for good content to schedule
Okay, I get it, you’re adding Pins one at a time because it takes you so long to find them.
Find them faster! Add your favorite sites to the Find Content tab in Tailwind and create an RSS feed of Pins you’ll love.
You can also sort them by Recent, Trending, Popular, and recurring keywords. Awesome!
6. Letting the queue run dry
Use the tips above to keep your queue full. Pinterest loves consistent Pinning!
Your account will be rewarded with more exposure, repins, clicks, and followers.
7. Pinning to crummy Group Boards
I know – if you don’t have Tailwind, you don’t know how to evaluate which Group Boards are working for you.
But you do have Tailwind, so use the Pin Inspector and sort by board so you know which are your best and worst boards.
What?!? You don’t have Tailwind? Well, if all this has convinced you what a huge timesaver it is, do yourself a favor and try it out!
Disclosure: I’m an affiliate and will receive a referral fee if you purchase.
7 Tailwind Tribes Mistakes That Are Killing Your Reach
Tailwind has added the Tribes feature that can multiply your reach! Are you using Tribes, and using them well?
1. Ignoring Tailwind Tribes
Tailwind Tribes are simply a better way to get your content seen and shared than Pinterest Group Boards and “Pin share” Facebook groups.
Tribemates are held accountable to sharing other members’ content of their own choosing. So – no forced sharing of doggie Halloween costumes if that doesn’t fit your niche.
If you have a Tailwind account, take advantage of the free Tribes feature. Join 5 Tribes in your niche and start sharing!
2. Dumping the same Pin into all your Tribes at once
Here’s a heads up – many of the people in one of your niche Tribes are in several of them.
Most likely they’ll only share your Pin from one Tribe. So, if you’re going to add your Pins to Tribes once a week (or day, even), add different Pins to different Tribes.
I recommend adding one blog post to 3 Tribes at a time, max.
3. Adding a ton of your Pins to a Tribe at once
Here another scenario.
Sherry Sharer visits a Tribe. She’s greeted with 10 of your Pins. How many do you think she’ll share?
Maybe 1, if she doesn’t get annoyed and simply “hide” your content.
Spread it out! Add one or two Pins at a time, and make them different blog posts, not just different images. Don’t compete with your own content for shares!
4. Being miserly with your Tribes shares
Did you know? Super sharers (Tribemates who share a LOT of others’ content) get featured in the weekly Tribes newsletter.
This means your mates will see you as a generous soul who deserves their support!
So, if possible, go above and beyond the sharing required by the Tribe Admin.
5. Going off-topic in Tribes
Don’t even. People will “hide” your content – and you might even get booted from the Tribe.
6. Not vetting Tribemates’ content
Please. Ensure that the content you share from Tribes is stuff you’d share with your best customers.
Because that’s what you’re doing!
I get that it’s a pain to check every post. Eventually you’ll know which content to trust, and which to skip.
Hint: I never share Pins with affiliate links, as I don’t believe a Pin to a sales page adds value to my audience. I may not even know the product! Of course, it’s your choice.
Don’t forget you can filter Tribe Pins by contributor! So find a few people whose content you love, and look for their latest additions.
7. Ignoring Tribe rules
Does this have to be said? Well, I said it.
Each Tribe may have slightly different rules as to sharing ratio, topics, if you can ever repeat the same content, and even Pin size.
Read ’em and follow ’em.
Don’t like ’em? Join a different Tribe.
Are you ready to maximize your Pinterest?
So – now you have a choice.
Use Tailwind better with the tips above! Or…
Disclosure: I use, love, and am an affiliate for Tailwind. I will make a referral fee if you decide to purchase.
Now stop wasting time and money on Tailwind mistakes!