Want to make online marketing easier?
Love to save time while making your business grow?
These online marketing tools are ready to assist digital marketers like you with tedious, time-consuming tasks.
With all the channels you use to communicate with your customers, you need tools to simplify and streamline your online presence. But when it comes to choosing a medium for your message, the decision becomes dizzying.
There’s social media marketing, content marketing, and search engine optimization, to name just a few of the platforms in your digital marketing plan.
What sites do you choose and which tactics work wonders? The choices are countless – that’s why we compiled this list of the best ones!
We’ve checked them all for 2021, and added even more valuable tools that we love.
Read on and pick your must-haves.
Disclosure: I’m an affiliate for some of these tools, which means I may make a referral fee if you purchase via a link on this page.
Social Media Marketing Tools
Social media marketing is a key way to get traffic to your website, meet valuable business contacts, and make sales.
The right tools help to manage and cut down the time it takes. Some help streamline working with a team.
1 |BuzzSumo – Analyze which content performs best for any topic or competitor. BuzzSumo is the perfect place to get an idea about what content is doing well across social media. It’s also great to do some keyword research for upcoming posts.
2 |CoSchedule – CoSchedule’s Marketing Calendar is a combination of a social media scheduler, a project manager, and a teamwork tool. You can create projects, add tasks from templates, schedule social media and check analytics to see what did well.
3 |QuickSprout – Tool from Neil Patel that measures a website’s SEO, social media impact, mobile responsiveness, and more. It offers a comprehensive range of tools including for blogging, ecommerce, and marketing.
4 |SharedCount – Track URL shares, likes, tweets, and more per page. The tool lets you see what content is connecting with your audience and what isn’t, so you can fine tune your strategy.
5 |SproutSocial – Sprout Social is a social media management tool created to help businesses find new customers and grow their social media presence. It includes social listening, publishing content, and engagement with social media profiles, as well as analytics information.
6 | TweetDeck – TweetDeck is your personal browser for staying in touch with what’s happening right now on Twitter. By connecting your account, you can set up a series of columns to track everything from home feed to notifications and even specific Twitter Lists.
Social media scheduling tools
Social media scheduling tools help you cut down the time it takes to post to Facebook, Instagram, and other platforms.
These tools can help with things like recycling evergreen content and providing in-depth analytics so you can see what’s working. Some are custom-created for a specific platform so you can maximize your results from it.
7 |Buffer – A classic social media scheduler, this tool cuts down the time it takes to post to social as it lets you post to multiple platforms. It also allows you to create campaigns and monitor their success, which is great for blog posts or affiliate projects.
8 |Facebook Publishing Tools – Want to know how to schedule Facebook posts for free? Then use the built-in scheduling tool that comes with Facebook Pages and Groups. This lets you schedule content to Facebook and also to Instagram, as well as monitor analytics.
9 |Hootsuite – Enhance your social media management with HootSuite, the leading social media dashboard. Hootsuite lets you monitor your social presence, post content, and see what’s working, so you can plan your best strategy.
10 |Missinglettr – This app takes your content and magically creates social media posts from it, to reduce the time it takes you to promote your content. Learn how to use Missinglettr with smart campaigns based around your posts, so you can increase the chances of your social audience seeing your post.
11 | PromoRepublic – If you are focused on how to grow your Facebook page or getting consistent with Twitter, then this is the perfect app for you. It allows you to schedule content, manage clients or locations, and also has premade content and built-in analytics.
12 |SmarterQueue – A comprehensive social media scheduling app with evergreen content options to recycle your posts. SmarterQueue lets you organize your posts by categories, create time slots, and reuse existing content, as well as monitor analytics.
13 |Tailwind for Instagram – Send your Instagram updates at peak times, but work when you want to, by using Tailwind’s auto-posting feature. You’ll also enjoy their hashtag finder, image library, and Smart Schedule to post at the best times.
14 |Tailwind for Pinterest – Get that posting consistency on Pinterest by using the top scheduler for the platform. Its features include Smart Schedule, Communities to help share your content, browser extensions to add Pins in bulk, and extensive analytics to understand what’s working. Learn how to use Tailwind for Pinterest, or just jump in and try it for free.
Search Engine Optimization [SEO] Tools
Mastering SEO is another big job for a blogger. Do it right, and you get that valuable organic traffic from Google and other search engines.
SEO tools can help you with this! From understanding what’s working, to keyword research, and even spying on the competition, here’s the perfect selection to choose from.
15 |Ahrefs – Perform competitive backlinks analysis with the largest and freshest index of live links. Index is updated every 15 minutes, so you can always be on top of your keyword strategy and how your posts are ranking.
16 |Majestic – Majestic is a link intelligence tool for SEO and Internet PR and marketing. The site Explorer shows inbound link and site summary data to help you plan your content, and check what’s already working.
17 |Moz Local – MozLocal helps local businesses rank competitively in local search engine results, making smaller sites as visible as possible. Ideal if you are targeting a location-specific audience, or have a physical business as well as an online one.
18 |WooRank – Use WooRank to improve your website rankings and online marketing. It offers everything from competitor research to technical website audits, and even white label reports to customize for your business.
19| Moz Open Site Explorer – Perform competitive link research, explore backlinks, anchor text, and more for free. These handy tools from Moz allow you to better understand your SEO position and where improvements can be made.
20 |MozBar – The MozBar browser extension lets you perform a range of SEO tasks from your browser, including keyword ranking research, an authority audit, schema validation, and SEO metric reporting.
21 |SEM Rush – Search for detailed competitive and paid keyword data by domain or keyword, and see what everyone else is up to. Also post to social media, study analytics, and better control your content marketing.
22 |SEO Book – SEO Book offers a wide range of free SEO tools to SEO professionals and DIY webmasters for keyword research, meta tag generation, and link suggestions. It also offers a wide range of news and tips to help you learn more about SEO.
Keyword research tools
These tools are a specific set of SEO tools that allow you to find the right keyword.
They help with information about how difficult is to rank, and who is ranking for specific terms.
23 |Google Keyword Planner – The free AdWords tool can help identify a wide range of keywords and associated data for uses in your AdWords campaigns, as well as content marketing and SEO.
24 |Keysearch – A budget-friendly option for keyword research, competitor analysis, and to check your content for those LSI keywords. The app has a browser extension for quick checks, and lets you analyze your website’s SEO position.
25 |Keywords Everywhere – A browser add-on that lets you do keyword research right as you search on Google. It includes information such as search volume, cost per click, and 12-month trend to analyze your content plans.
26 |UberSuggest – A free tool from Neil Patel and his team that lets you carry out keyword research, competitor analysis, and even check your own site. The app has a paid upgrade but there’s loads you can do with the free version.
WordPress SEO plugins
WordPress SEO plugins are designed to aid you in remembering all those on-page SEO jobs.
They also help with things like sitemaps, and even social media connections.
27 |RankMath – The other big name WordPress SEO plugin, RankMath lets you keep on top of on-page SEO tasks, as well as helping with things like sitemaps and overall site SEO. It works with WordPress editors and also with rich snippets.
28 |Yoast – Yoast is one of the most downloaded WordPress plugins! It offers a comprehensive set of SEO tools. This includes on-page SEO, sitemaps, and handy features for connecting social media profiles. One example: enabling Rich Pins for Pinterest!
Easy graphic design tools
These design tools are a key part of online marketing. Creating images for blog posts, Pins for Pinterest, and social media graphics is critical to your content marketing.
The best tools are also easy to use and include lots of templates!
29 |Canva – Canva lets you create stylish, striking visual content types for social media posts and content projects with an effortless drag-and-drop interface. Learn how to use Canva easily so you can create everything from Pinterest pins to infographics – and even email marketing freebies.
30 |PicMonkey – Another big name in graphic design tools! Quickly pick up how to use PicMonkey to create graphics for your blog. This app works like Photoshop only it’s easier to use! PicMonkey includes a range of social media content types in their templates to speed up your design process.
31 |Snappa – Snappa is a great alternative to Canva if you’re looking for something mainly for social media graphics. It has a range of templates that are perfectly sized for different platforms, with plenty of built-in graphics.
32 |Stencil – Stencil is perfect for making a range of different graphics. From checking out how to make quote images with Stencil to new ideas for your Pinterest pin designs, it’s an easy-to-use graphic design app.
Stock image resources
Quality stock images are a natural way to show off your content and connect with people.
Visuals are a huge part of content marketing, and the best stock image sites help with this.
33 |Adobe Stock – Adobe Stock is a paid stock photo platform that can be purchased on its own, or as part of an Adobe Creative Cloud subscription. It’s great if you are looking for something different than the normal stock photo sites, and can be easily searched by keyword.
34 |Dreamstime – Another paid stock photo option, this site does have a free trial to sample some of their images. They offer not only photos, but also vectors, illustrations, video, and even audio clips.
35 |Pixabay – Pixabay is one of the top free photo sites and offers a range of high-quality images for almost every niche. You can easily search by keyword or check through the different collections.
36 |Unsplash – Another popular free stock photo site, Unsplash has a range of gorgeous images for all different niches. You can search by keyword or category to get inspiration, and download as many as you want.
Pay Per Click Tools
Pay per click or PPC tools help with paid advertising. This includes with Google and also social media sites.
37 |Optimizely – Optimizely is a great app to help with pay per click advertising. It allows you to carry out A/B testing, split, and multivariable testing. This helps to increase the leads you get from adverts while controlling your ad spend.
38 |OptimizePress – The easiest way to create landing pages, sales pages, and membership portals inside WordPress. This app helps you create the pages you need for pay per click advertising within your existing WordPress website.
Content Marketing Tools
This group of tools includes all kinds of useful ways to enhance your content, or to get more eyes on it.
39 |Digg – Get more likes and shares on your content by making it easy for your readers to share your articles. Digg places a floating bar with share buttons on your blog.
40 |Medium – Medium is a place to read, write, and interact with the stories that matter most to you. It is a great place to publish content to build your online reputation, and also to republish top performing blog content.
41 |Prezi – Prezi is a cloud-based presentation software that opens up a new world between whiteboards and slides. It’s perfect to create those visuals to go with webinars and sales presentations, as well as meetings and client calls.
42 |Quora – Many content marketers use Quora to find quotes, answer questions, explain complex topics, and find other ways to make their content more accessible. By helping people out, you can build a reputation, and even drive traffic to your blog.
Video is a popular format for most social media platforms now, and these tools help you master it.
Don’t feel video marketing is out of reach because you don’t like to be on camera. Some of these tools ease the problem entirely!
43 |Adobe Spark – This is a free app from Adobe that lets you create social graphics and web pages – and also short videos! You can add your own voice, use video clips and icons, as well as grab soundtracks and cinematic motion. The paid upgrade allows you to add your own branding (included for free with your Creative Cloud subscription).
44 |InVideo – InVideo offers video creation from pre-made templates, text to video, and even blank canvas. There’s a range of sizes and ideas to get started, and even prompts for holidays and events for inspiration.
45 |Lumen5 – This is a great app to convert your blog posts into text-based videos, or to make video from scratch. There’s a range of templates to use, as well as stock images – or you can import your own. Use their storyboard to plan the video, or even connect to your blog for automatic video creation.
46 |Wave – With Wave, you can repurpose your content for different channels including social media posts and your emails. It allows for easy video organization, has templates and creative assets, and even a calendar with ideas from holidays and events.
47 |Wistia – Wistia provides professional video hosting with amazing viewer analytics, HD video delivery, and marketing tools to help understand your visitors. It also includes podcast support and the ability to create audio content.
Get the help you need with your copywriting with these handy tools. From topic generators to marketing software, these tools get more eyes on your posts.
48 |BuzzStream – BuzzStream is web-based software that helps the world’s best marketers promote their products, services, and content to build links, buzz, and your brand. It includes digital PR tools and content promotion features.
49 |Hubspot’s Blog Topic Generator – Simply add your keyword in the text field and you’ll see titles and topics for your next blog post. Get ideas and inspiration for content when you’re feeling a little stuck.
50 |Copyscape – Copyscape is a free plagiarism checker. Avoid duplicate content issues with Google as well as other online publishers! This software lets you detect duplicate content to ensure your articles are original.
51 |HARO – Help A Reporter Out and discover daily opportunities to be a source to journalists interested in your expertise and thought leadership. A great way to get your name out there, and to build high quality links.
Landing Page and Conversion tools
Landing pages or sales pages are single-task pages that sell your products and services, or even coax people onto your email list.
Conversion tools help to monitor how these pages are working and make them more efficient. They also help with paid advertising, PR, and link building.
52 |Unbounce – Unbounce lets marketers build high-converting landing pages without I.T. Includes 1-click publishing, A/B testing, and a suite of best-practice landing page templates.
53 |CrazyEgg – Through Crazy Egg’s heat map and scroll map reports, you can get an understanding of how your visitors engage with your website, so you can boost your conversion rates.
54 |Leadpages – Leadpages lets you collect leads and customer contacts from landing pages, pop-up forms, social media, text messaging, and email. It allows you to integrate much of your lead collection, and to contact your leads easily.
55 |OptinMonster – OptinMonster is a powerful lead generation software that converts abandoning visitors into subscribers with their dynamic marketing tools and exit technology. Convert more leads and track your analytics with their features.
56 |Sumo – Sumo is a suite of free tools that can be used to grow your website’s traffic, including a free list builder. It offers pop ups, top bars, and integration with most of the big email service providers, to quickly add people to your list.
Email Marketing Tools
Email marketing is a top sales channel, and a great way to build an audience.
These tools help you collect email addresses, send broadcasts, and promote your content.
57 |Aweber – AWeber runs an opt-in email marketing service used by over 120,000+ small businesses, bloggers, and entrepreneurs. Create custom emails and landing pages that look good on any screen size with easy-to-use design tools, or take advantage of their huge library of beautiful pre-built email templates. Get started for free, or have them migrate an existing account from another provider.
58 |ConvertKit – Designed for bloggers, ConvertKit is a complete email marketing app that lets you collect emails, send regular and sales emails, and also includes landing page features. With smart automations, you can take much of the manual work from email marketing.
59 |Mailchimp – Mailchimp is an online email marketing solution to manage subscribers, send emails, and track results. It offers a free tier with limited features that’s perfect when you first start marketing online.
Data & Analytics Tools
See what’s working with your content with the right data and analytics tools. These include free tools from Google, such as Google Analytics.
60 |BuiltWith – BuiltWith is a web technology information profiler tool where you can find out what a website is built with.
61 |Google Analytics – Google Analytics offers everything you need to track the effectiveness of your campaigns and monitor the performance of your site.
62 |Google Search Console – Formerly known as Google Webmaster Tools, Google Search Console provides you with detailed reports about your pages’ visibility on Google.
EZSiteBuilders created an infographic for us, to help you make sense of all these tools. Pin it to return to this article when you need another great resource!
Which of these helpful online marketing tools will you choose to simplify your marketing?
Chester Yates says
Thanks for the information!!
Janet Miller says
What a comprehensive list, Louise! I love it! I haven’t used some of them so I’m really grateful that the option of using them is now present.
A variety of tools must be used in order to ensure the success of our content marketing campaigns.
Louise Myers says
Thanks for your kind comment, Janet.
Lisa Sicard says
Hi Louise, You are missing a few great ones like Agorapulse for social media management and Rumble for videos. I could not manage social media without the help of Agorapulse with their reporting, listening tools, and scheduling tool. They have come a long way in the past 3 years if you haven’t checked them out. I used to love Buffer before that but switched about 3 years ago.
I sometimes use the Creator studio for clients as well. But still, have them in Agorapulse for listening and reporting 🙂
Louise Myers says
Thanks Lisa! Great suggestions.
jerry john says
Such an informative blog keep going, thank you. I am planning to start my Content Writing and Marketing business. I have little knowledge about Content Writing, SEO and SMM. What all things should I keep in my mind before proceeding over? How is Content Marketing different from Digital Marketing? What are the key differences?
Louise Myers says
That’s more than can be answered in a comment. Best of luck.
Wow, that was pretty rude don’t you think And really harsh if I must say?!. I was just about to leave a very gracious comment , but after seeing your reply to his post I’ll pass. His comment is what I really connected with and I wanted to Thank You for all the help, but a beginner asks 1 question and gets his shit handed to him, no thanks and completely unnecessary.
Louise Myers says
He’s not a beginner. His comment had a link to his website, which was on content marketing.
Sorry to shock you but I can tell automated, spam comments when I see them. Feel free to Google his comment and you’ll see that the identical comment has been posted on at least 15 blogs.
Perhaps I should have just passed on by.
Franz Meroy says
I just saw this on Pinterest. Great content! Can’t wait to check each of them out. As a beginner, This is a very useful reference. Thanks!!!
Louise Myers says
Glad this is useful to you, Franz!
Ovais Mirza says
Great list of tools composed by you Michael , thanks 🙂
I am using some of the tools which are listed here and knew the details of few but not using it.
Few of the tools I didn’t come across even by reading the name, will check it now.
Thanks for presenting the useful post for the readers
Awesome list! I think the email marketing portion could really benefit from a data verification service like XVerify. Just a suggestion!
Tom Shivers says
Hi there, I noticed that you are linking to Sharedcount.com on your article https://louisem.com/95461/online-marketing-tools . As that service is being discontinued, perhaps it could be useful to replace the link for Sharescount.com, a new working alternative. Keep up the great work!
Louise Myers says
Thanks for the suggestion, but I see now that they’re not shutting down after all.
I think that all are nice tools, but I would like to include Apptivo in your list. What is your opinion about this marketing tool?
Louise Myers says
Not one I’m familiar with, but they have some good reviews lately. Thanks!
Awesome list. I’d also add GetResponse. It’s a marketing automation tool with some more additional features.
Louise Myers says
Good tip, Scott!