Need August marketing ideas?
It’s the dog days of summer, and your marketing motivation may be low.
Is anyone listening, anyway?
Yes, it’s a big month for vacations – but there’s more!
- Parents are prepping for school to start.
- Families are thinking about a last-minute trip.
- Businesses may be getting ready for Fall’s more serious mindset.
- Retailers are preparing for Christmas.
Meet your audience where they are. If it seems everyone’s kicking back – share fun stuff in that same vein!
There are lots of ideas to choose from! You can even get them in a super-simple to follow format, which you’ll hear more about further down.
Pin or tweet, then read on!
Don’t just take the month off and try to ramp up after Labor Day. Due to the algorithms on search engines and social platforms, your lack of engagement for a long period will have you struggling to climb out of a hole.
Keep active, use automation, and give your audience what they want.
August Marketing Themes
Summer Travel Fun: If you offer summer fun or travel, you’ll want to promote it in advance of, and into, August.
Any business owner can share their own summer activities, and ask followers about theirs. Keep them talking 🙂
Back to School: In between the fun moments, parents are getting their kids ready for school to start. Provide solutions for their supplies, study, and dorm room needs.
Business to Business: August is usually slow for B2B. Do stay active on social media! Post fun stuff and teasers. Take some time to relax and renew. Be ready to promote your products and services in September.
10 August Monthly Holidays
Do any of these resonate with your business and audience? Plan a month-long promotion that might include blog posts, sales, social media posts, contests and more.
- Black Business Month
- National Win With Civility Month
- What Will Be Your Legacy Month
- Happiness Happens Month
- American Adventures Month
- American Artists Appreciation Month
- American Indian Heritage Month
- Bystander Awareness Month
- Children’s Vision & Learning Month
- Get Ready for Kindergarten Month
August 2018 Weekly Holidays
8 more ideas: These holidays last for a week(ish). Dates are correct for 2018, will be updated each year.
- Simplify Your Life Week: 1-7
- International Clown Week: 1-7
- National Exercise With Your Child Week: 5-11
- National Farmers’ Market Week: 5-11
- National Bargain Hunting Week: 6-12 (offer a special sale!)
- Elvis Week: 11-18
- National Chef’s Appreciation Week: 19-25
- 30th annual Be Kind To Humankind Week: 25-31
August 2018 Daily Holidays
There aren’t any major holidays in August. 🙁
Here are some favorite minor holidays:
- August 1: World Wide Web Day
- August 3: National Watermelon Day
- August 4: Single Working Women’s Day
- August 5: World Friendship Day
- August 8: International Cat Day
- August 9: National Book Lovers Day
- August 10: National Lazy Day
- August 12: IBM PC Day
- August 15: National Relaxation Day
- August 18: Serendipity Day
- August 19: World Humanitarian Day
- August 22: Be An Angel Day
- August 25: National Kiss and Make Up Day
- August 26: National Dog Day
- August 27: National Just Because Day
- August 30: National Toasted Marshmallow Day
Dozens more in my Planner. See below!
Which August Holidays for Your Business?
There are truly holidays for every business and personality. Some days have as many as 8 to choose from!
As I mentioned in the article on Weird Holidays, there are a lot of places online where you can look up hundreds of fun holidays to connect with your followers.
Then I put the best ideas in a handy, printable Social Media Content Planner.
Plus, I’ve included ideas on how to use them! And a strategy to ensure that your business promotion gets scheduled first. Then use fun holidays to keep your audience engaged!
Purchase this instant download PDF on a convenient monthly subscription plan. Download next month’s calendar today! The following issue will be available on the first of the month. (Drop me a line if you need other options).
OR, grab the FREE August one-sheet content inspiration calendar. One prompt per day, plus room to write in your own ideas on how you’ll use it.
You can simply download the low-res version by right-clicking on the image above. Or get a high-resolution printable PDF in the FREE members area!
To sign up for a free membership, click here.
Be sure to pin or tweet this post to let others know about this free resource.
What do you think? Which August marketing ideas will YOU use?