Seeking creative TikTok video ideas?
Want to grow your TikTok following?
Then these ideas are just what you need!
When TikTok first appeared, many adults thought it was just a cool place for the teens to hang out. They didn’t think it could help businesses much.
Now, the platform has grown rapidly. And is being used in all sorts of new ways.
Lots of bloggers are building a following there.
But if you want to win on TikTok, you need creative video ideas!
Let’s dive in to some inspiration for what to film to grow your following, or even make your first TikTok video.
Why use TikTok?
Gone are the days when TikTok was classed as a passing fad.
With 1.65 billion app downloads, it’s now the 6th largest social media network, overtaking Twitter and Snapchat.
It’s particularly important if you aim for a younger audience. Nearly 70% of users are aged 16 to 24.
But it isn’t just a case of popping up some videos and getting loads of interaction. You want to be strategic about it. Plan your content.
That means expanding your ideas of the best TikTok videos to create.
Including TikTok video ideas without showing your face, for the camera shy among us!
TikTok ideas for videos
While there are tons of ways you can use TikTok, let’s start with some tried and tested ones. These are the kinds of videos TikTokers see working for their audiences now.
And there’s a good chance they’ll work for you, too!
Branded hashtag challenge
A branded hashtag challenge isn’t a TikTok idea. But it works really well here.
Users create videos around a theme and use a branded hashtag to help other TikTokers find them.
Big-name companies have shown how this can be done really well. Chipotle rules with their #GuacDance hashtag.
During their 6-day campaign, they saw 430 million video starts where the hashtag was used.
And they served a cool 800,000 sides of guacamole on National Avocado Day because of it.
When using branded hashtags on TikTok:
- Make them easy to use so people can embrace them.
- Make sure it’s fun, because that’s what TikTok is about.
- Have a goal in mind with it – like those guacamole orders for Chipotle.
Can you do branded hashtag videos without showing your face? Get permission from others who’ve used your brand hashtag to repost their content!
Not only do you avoid showing your face – you don’t even have to create a video!
Plus, you make your fans happy, and showcase your popularity to others who might not know you well yet.
Work with an influencer
TikTok influencers are as powerful as those on Instagram.
And working with one can be a solid strategy, just as with other platforms.
There are a few ways to do it:
- Account takeovers, where the influencer posts from your account and cross-promotes to their account.
- Hashtag challenges, where the influencer promotes your brand or product hashtag.
- Endorsements, where the influencer is paid to promote your brand to their audience.
Working with an influencer is a natural for those who don’t want to show their own face! Of course, there is a cost involved with hiring an influencer.
You don’t need to go with a big-ticket star though. Better to find a micro-influencer whose opinion carries a lot of weight in your niche.
If you’re investing in an influencer, you might want to consider the best time to post on TikTok.
Create an educational video
TikTok has a reputation for fun content, but not all of its content is irreverent.
There’s a lot of educational content on the platform, so if you teach something, this could be the video type for you.
Great examples include doctors creating content to reach teens on topics they’re reluctant to talk about in person.
Creating educational content can reach an engaged audience, and it’s easy to do without appearing on camera.
TikTok includes an option to create slideshows right in the app. This slideshow would be a series of tips on a topic, or steps to accomplish a project.
All the tools you need are right inside the TikTok app!
- Just upload your images.
- Add a filter by swiping right.
- Add transition effects.
- Add text overlay and stickers.
- Add a trending sound, and get ready to go viral!
- Don’t forget to include TikTok hashtags in your caption.
Other great ideas for faceless educational videos are screen recordings and whiteboard videos.
You can check out the best video tools to make this content easily.
Celebrate special occasions (even social media holidays)
Special occasions, events, and even those fun social media holidays can be video ideas.
TikTok itself marked International Women’s Day on March 8th with a hashtag #SheCanDoIt that celebrated female creators.
It was also a great way for accounts that talk about women’s rights and history to get their content seen by a wider audience.
You can go with fun events and social media holidays if they work for your brand.
Personally, I feel a celebration is better if I can see your face. But you could create a fun graphic on those days where you just don’t want to go on camera.
Make a video themed to a trending hashtag
While creating your own trending hashtag is brilliant, it doesn’t always work.
But you can embrace a trending hashtag that your audience loves, and create content around it.
Search for trending hashtags in the Discover section on TikTok and you can see what’s coming up.
If it fits with your audience, take a look at the kind of content being created for it.
Can you make something that would fit the tag, yet has your own slant?
Can you make something that’s appropriate, but different from what’s out there?
Then that’s a great video idea!
Create a how-to tutorial
Just like with educational videos, tutorials have a solid place on TikTok.
You can make a short video about all kinds of things that people how to do something.
Makeup tutorials, how to cook something, or even short workout videos are all doing well.
Can you create a quick 60-second tutorial about what you are teaching?
“Hands and pans” videos are always popular for cooking tutorials, and they’re quite faceless!
Or scroll back to where we talked about educational videos: slideshows, screencasts, and whiteboards are great for how-to videos.
Talk about current events
This one needs to be used discerningly, depending on your niche.
You can talk about current world events if that idea fits with your brand.
Consider the potential downsides of this. Just like posting about any current topic on social media, you can get negative responses as well as positive.
So, think a little more before deciding to go with this type of video.
If you’re “on the scene” at a protest or other newsworthy event, you can avoid showing your face by presenting a “point of view” type of video. These have great potential to be shared, possibly going viral.
Join or create a viral craze
It can be hard to know you have a potential viral craze, but there’s no harm in trying!
The easiest way to do this is to start by joining ones created by other people.
See what works, what people love about it, and learn how you could create your own version.
Examples include Flip the Switch where two people switch places in front of a mirror.
Dance challenges around a track, a sequence of moves, or a combination of the two are popular.
The thing to think about is, what do you enjoy? Does it feel natural?
If it doesn’t, do something else. Because it will never go viral if you don’t have fun. People will sense it’s forced and not genuine.
Run a contest
Contests are always popular on any social media platform – TikTok is no different.
An example came from Uniqlo who had a hashtag #UTPlayYourWorld. They prompted customers to take videos while wearing their products.
With over 700 million views, this campaign was definitely a success. Plus it created a ton of user-generated content (UGC).
This builds that social proof and can be reused on other platforms (with user permission, of course).
Get your pet involved
If all else fails, grab your cat, dog, rabbit, or other cute pet, and make a video.
We all need more cute pets in our lives, and even some that aren’t so cute!
It also helps people to get to know you – to see behind your business and relate to you.
So don’t be afraid to get your furry friend involved in your TikTok video ideas.
It also can be – but doesn’t have to be – a way to make videos without showing your face.
Other faceless video ideas
In addition to the ones above:
→ Unboxing product reviews
→ Product demos
→ Client or customer testimonials
→ Off-camera interviews
→ Gameplay screen recordings
→ Point-of-view travel, sports, scenery
→ DIY or crafting (be sure to turn these into Pinterest Pins!)
Making the most of TikTok video ideas
TikTok is a little different from other social media platforms.
Its background as an app for younger age groups means it tends to be a little less serious, a little sillier.
But as it has grown, so has the type of content you see on the platform. That means there are now more TikTok video ideas than ever before.
Let us know in a comment – what are you going to make first?