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Facebook Page Cover Photo Size & FREE Template 2025

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Got the right Facebook Page Cover Photo size?

Want it to look good on both desktop AND mobile?

Smart! Optimizing your Facebook content for mobile is non-negotiable, since most FB users will only see it there.

But you can have it both ways: Here’s a Facebook Page Cover Photo mobile template that shows the croppings for phones, tablets, and computers.

Good news for 2025!

purple banner says Facebook Cover Photo Mobile and Desktop 2025.

Facebook Page Cover Photo Size

The optimal Facebook business page cover photo size is 1200 x 674 pixels.

The aspect ratio is 16:9. This size will show in full on mobile.

I’ve tested this size and created a free cover photo template, so you can design around the large profile picture overlays on mobile, and severe cropping on desktop.

Because Facebook’s size recommendations are far from helpful!

Your Page’s cover photo:
Left aligns with a full bleed and a 16:9 aspect ratio.
Must be at least 400 pixels wide and 150 pixels tall.
Loads fastest as an sRGB JPG file that’s 851 pixels wide, 315 pixels tall and less than 100 kilobytes. source

This doesn’t take into account the different proportions on various devices.

And the sizes they’ve named aren’t even 16:9 aspect ratio!

Nor as wide as displayed on virtually any device used in 2025.

This article will explain how to create Facebook Business Page cover photos that are sized properly for mobile devices as well as desktop.

Facebook Page Cover Photo Template 2025

Your FB Page Cover Photo will no longer have elements rudely chopped off or covered up with this template.

Start with a 16:9 image in any size.

I recommend 1200 x 674 pixels for optimal quality. But you can start with any photo on your phone that’s at least 400 pixels wide.

Open in any graphics app, or your phone’s photo app. Crop it to 16:9 aspect ratio.

Now check the template, and pay attention to the profile picture overlap on phones and tablets. Don’t place important details where they’ll be covered.

New for 2025: FB has matched iPad cropping to iPhone, and also reduced the gigantic, centered DP and moved it to the right.

Simpler, but the PP on mobile still overlaps a lot of your banner.

Just right click the image below to download, and choose “Save Image As…”

downloadable template for Facebook Cover Photo Mobile and Desktop 2025.

Instructions for using my social media templates

Want to add type?

If you use Photoshop, or another graphics editing program that has layers, you’ll be able to design with ease.

1. Open the template in your graphic design tool.

2. Change Image > Mode to RGB (the template is an indexed color PNG).

3. Add guidelines to match template, or reduce opacity and use template as a translucent layer for guidance.

4. Add your photo and any design elements you desire.

5. Delete or hide template layer from your image file when your design is done.

If your design program doesn’t have layers, just use the templates for size and visual reference.

There are more social media templates listed on my Resources Page.

What’s New About Facebook Page Cover Photos?

All FB Pages now have the “New Facebook Page Experience.”

The mobile version is still a delightfully simple 16×9 proportion.

So why do you need a template?

The profile picture is now covering a huge portion of the cover photo!

facebook page cover photos are obliterated by the profile picture on mobile.

At least the iPad overlay was moved in 2024, so it requires pretty much the same workaround as iPhone. See the template above.

Facebook Page cover photo on desktop

The cropping on the desktop version is especially severe in the New Pages Experience.

Here’s how the mobile to desktop crop plays out now. The purple dotted line shows the 16×9 cover photo on mobile while the green dotted line shows how it crops on desktop:

mobile to desktop cover photo crop in New Facebook

The biggest visual differences on desktop are:

1 | The positioning of the profile picture below the banner image. There’s only a tiny bit of overlap, so this won’t mess up your banner design (unlike on mobile).

2 | The gradient bar at the sides. If you’re struggling with how it looks, read on.

Facebook Page Cover Photo Gradient

A fairly new addition to Facebook cover photos is a gradient (or ombré) color bar to the left and right of the cover photo on desktop.

The gradient can add a nice splash of color when you have a solid background that reflects your brand colors.

Or it can look weird if your cover photo is actually – a photo! Or has different color blocks on either side.

Here’s how it works: Facebook is pulling a color from the top outer edges of your header image. And if the image is different on either side, then so is the gradient.

You can see a couple examples below to help inform your cover photo creation:

facebook page cover photo gradient example

facebook page cover photo gradient example

If you don’t like the mismatched gradient sides, you need to use an image with the same color on both left and right upper corners.

How to Upload your Facebook Page Cover Photo

When you upload your Cover Photo on desktop, you can adjust the top cropping so it’s positioned top-to-bottom exactly as you like it.

If you upload on mobile, it will crop to center automatically in desktop view. However, I don’t recommend this, as the compression is terrible!

Stick to uploading a PNG file via your desktop computer and it will look 10 times better.

upload your FB cover photo as a PNG file via desktop to avoid unsightly image compression
I recommend uploading your FB cover photo as a PNG file via desktop to avoid unsightly image compression.

Optimize your Facebook Cover Photos!

Don’t forget to visit these other articles for more FREE cover photo templates:

Facebook Profile Cover Photo size

Facebook Group Cover Photo size

Facebook Event Cover Photo size

For all Facebook dimensions, including ads, check out: 

ALL Facebook image dimensions with infographics

For all the social media platforms in one place, with links to in-depth articles on many of the topics:

Don’t miss: Always-updated social media image sizes cheat sheet

Ready to make your Facebook Page cover photo the easy way?

Try Snappa online design tool for free!

Their templates give you the perfect size, with safe zones to ensure your beautiful design looks great on both desktop and phone.

• • • Create a Facebook cover photo for free NOW! • • •

Disclosure: IF you upgrade to a paid plan, I may receive a referral fee.

What do you think? Now your Facebook Cover Photo size can rock on mobile just like on desktop! Share with a friend.

Tired of your Facebook Cover Photo mobile version getting chopped? No more! Grab this FREE template, and make a cover photo that rocks desktop AND mobile!

Comments

  1. This is extremely helpful, but I just have one problem. My profile pic is still over the top of my cover photo! It seems FB may not have changed how everyone’s pages display? In any case, I’m still having to block out the 170×170 px area so that I don’t have important content there. Just thought I’d share. Still appreciate your helpful hints and the template!!

    Reply

    • On a FB business page? I may not have been clear about that 😉 It would be very odd if after a year this wasn’t applied to all pages. Of course, anything’s possible with FB!

      Reply

  3. What programs do you recommend to create banners, cover photos, or just general content? I’ve messed around with a few apps, but haven’t found one that I am in love with yet.

    Thanks!

    Reply

  6. Hi Louise,

    Thank you for much – worked wonders for the FB page cover photo, however could not get the template to work as well for the FB group cover photo. Do you have a similar template as the FB page cover template for FB group covers?
    Driving me crazy haha 🙂
    Thanks Heaps 🙂

    Reply

  7. hey there Louise,

    regarding the png, do you prefer to have it in 300 ppi or 200 or?

    would really appreciate hearing your take on that.

    regards
    Hrvoje

    Reply

  8. This was extremely helpful. I’ve been trying to fix our mobile cover for a month or so now and I’m glad I found this page.

    Reply

  10. How we can get more traffic through facebook and how to choose facebook cover banner design ?

    I Have run a ads on facebook but the charges experience rather than other Campinas.. how we can reduce the cost….

    Reply

    • I would suggest Google for free info, and maybe purchase a course. Certainly more than I can answer in a comment.

      Reply

  12. Your writing style inspires me. It’s so clean and personal. I can hear you talking. You are a great teacher!! Kudos!!

    Reply

  13. Some good tips here. I’ve been trying to figure out how to take it a step further – if there’s text on the cover image, when some SHARES the business page and then that sharing post is viewed on a desktop, the page name gets plastered over the top of the image, so you need to restrict the text area quite a lot to make sure the text is still ok. Something like “no text in the lower half and none in the top 5th”

    Reply

  14. Hi Louise,

    I’ve tried every possible sizing you recommended up above (the 828 x 315, the 830 x 315, the 1200 x 675, the 820 x 461)… And it still cuts it off on the side of my Facebook cover on mobile and tablets… Do you have any recommendations? It’s driving me dotty!!

    Many thanks!

    Reply

    • Hi Rose,

      For a Facebook business page, 1200 x 675 or 820 x 461 works for me. It’s also the same proportion FB recommends for mobile. Not sure why you’re having problems, sorry.

      Reply

      • Banner size for PC needs to be 851 x 315 pixels. I noticed that the very edges of the my previous banner were not visible on a PC because it is reduced to 820 pixels wide by 312 pixels tall on a Page for computers. It’s awkward, but you have to design for 820 x 312, but make sure your final image is actually 851 x 315. Then again, if you want to cater for smartphones, the crucial part of your banner needs to be 560px, (with the 1st 158px of 851px on the left not shown, and the last 134px of the 851px on the right not shown)

        Reply

  15. Thanks for the template. Any idea how to get the images to save? I’m trying to update my group cover photo. I’ve tried uploading directly, but it won’t save. So I uploaded it to group photos, it still won’t save. have tried 3 different browsers – chrome, firefox and safari. Any other ideas?
    Many thanks!

    Reply

  16. Hi.
    I updated my cover photo abd changed it to video. However it chopped most of it as u may be able to see on mobile view. Any ideas how to handle this?

    Reply

    • Probably the same issues as a static cover photo. So you’d need to create your video so that it works in both shapes (desktop and mobile). I’ll have to try it.

      Reply

  17. Thank you so much! I’ve been looking for something like this for ages.
    Does this apply to facebook group cover photos as well?

    Anna

    Reply

    • It seems every cover photo on FB is different. See if this post helps with the groups. I’m not sure if that’s still current – FB changes so often!

      Reply

  18. When creating a graphic for Facebook, was resolution/dpi do you use, and set the color to RGB when creating a new document, correct?

    Reply

    • I use 72, but it really doesn’t matter, as graphics on the web will be shown at the viewer’s screen resolution (usually 72). This is why dimensions are provided in pixels and not inches or cm.

      Yes, RGB.

      Reply

  19. Thank you, this just saved me a whole world of pain. Having been a graphic designer for 20 years and finally managing to quit and do something entirely different (something that makes my heart sing!) I really appreciate the time and energy you have put into this, something so simple to most but some of us know how much time you’ve spent. Thank you.

    Reply

  21. This was so helpful and amazing. Thank you. You don’t happen to have just as perfect of a solution for twitter do you?

    Reply

  23. April 20, 2017

    Hi Louise,

    Thank you for the great templates. I have been having lots of fun with Facebook in the last few days.

    Not only are the page sizes doing a lot of changing they are also experimenting with webP compression. According to Facebook you need to increase your page resolution from 72ppi to 251ppi and keep your page size to 851px X 351px.

    This size looks great on the desktop page, terrible on the ipad – it cuts off the sides, terrible on the iphone it cuts off the sides. I will try your templates hopefully they are newer than the info I found.

    Reply

    • 251ppi? Who said that? PPI doesn’t matter when you’re designing web graphics. They’ll be displayed at the resolution of the device they’re viewed on.

      The cover photos haven’t been 851 wide for a year. Try my size and let me know how it goes! It worked great for me.

      Reply

      • Sorry I can’t find the article I read on webP which suggested I work on my image at 250ppi and upload as a .png.
        I also asked a photographer friend about it and she uploads all her Facebook images as 300ppi jpgs.

        I had to make my own template 250ppi, 851px X 315px which they do say is the correct page size on this page https://www.facebook.com/help/1703757313215897/?helpref=hc_fnav.

        Through testing I found there was an area of 140px on the left and right sides of my cover image that was getting cropped off when I viewed the image inside the Facebook app, on an iPhone . Strangely enough viewing the same page inside Facebook.com in Chrome there is no problem.

        I just did the same test on my iPad with the same page and image. Viewing it inside the Facebook app, it gets cropped. Viewing it via Facebook.com, it doesn’t get cropped.

        Firefox the same results.

        I said ppi doesn’t matter because Facebook seems to be allowing the upload of all all resolutions as long as the file sise is under 100kb and lets webP work it’s compression magic and shows them all as 72 ppi. At least that’s my guess because all the 250ppi and 300ppi photos that I have uploaded to Facebook and downloaded to my system have opened up in Photoshop as 72ppi images.

        So I am left with 2 questions.
        1. What do we do tell our client’s not to use the Facebook app and just build for the web?
        2. If Facebook is going to compress our images with webP why not save them with a really high ppi at the correct final size ?

        By the way for anyone that needs this you can create a folder on Facebook and turn on HD and it won’t compress the images you save into it. I haven’t tried it yet.

        I hope this isn’t too rambling 🙂

        Reply

        • Hi Sylvia,

          PPI is totally irrelevant for web images. We have absolutely no control over the PPI of a user’s device. Whoever told you to produce a certain PPI is misinformed.

          You asked: What do we do tell our clients not to use the Facebook app and just build for the web?
          People are going to use the FB app, whether your clients do or not. Read the article and use the template. It’s optimized for both.

          Reply

  25. I used the template and specs worked great for the mobile. What I am confused about is how do I use the same photo for the desktop. I used the template and sized for mobile,

    Reply

    • The template is to show you how much of the mobile image will show on desktop, so you don’t put any important elements in the areas that will get cut off.

      Reply

  26. I dont understand one thing. How to upload desktop and mobile cover separately? Because If I will use mobile version than it will look bad on desktop and vice versa.

    Reply

    • You can only have one cover. That’s why the template – so you can design it so the part that shows on desktop won’t cut off any important info.

      Reply

  27. Just wanted to say that this post and the social media cheat sheet really helped me out with designing some stuff for my local food bank. You rock, Louise!

    Reply

  29. I noticed that when I created my cover using PS, it looks great and has high quality but when I uploaded it to FB, the image turns a bit blurry. Is this how FB works or there is something I did wrong? 🙁

    Reply

  30. Unfortunately this doesn’t work for me. I’m trying to upload from desktop and I can’t click the ‘Save’ button because it displays at the bottom corner of the image which isn’t visible because the image is too tall for the frame… Anybody else have this issue?

    Reply

      • Chrome and Firefox. I ended being able to do it by adding the cover photo while sitting on the ‘photos’ tab of my page because of the way the page is displayed – there was just a sliver of the save button showing that I could click. It’s pretty odd that Facebook hasn’t created an easier way to do this.

        The template works really well though, thanks!

        Reply

  31. Thanks so much for this info! Worked like a charm. I have used your tips on several occasions, thank you so much!

    Reply

  33. Hi
    Can I use Mobile cover size 828*465 as you told?
    And will it appear on desktop computer?
    Please answer, because I’m using FB just on Smart phone ?

    Reply

    • It will appear cropped on desktop. You (or have another admin) should go in and adjust the cropping on desktop to your liking, bc I can’t guarantee FB default cropping.

      Reply

  34. Louise, I had a quick question. After downloading your template, I noticed that it was done in 200 ppi, with a Index-256 color palette and not the usual 72 ppi with an RGB 8 bit Channel. Does this make a difference or is there a reason for this? Thanks so much, was just curious. 🙂

    Reply

  35. Thank you very much for taking the time to share this information.
    I tried to figure out a way solve this problem and your solution is just great.

    Reply

  38. Thanks SO MUCH for this guide! Finally, I’m able to have a decent looking Facebook cover for desktop and mobile applications.

    You ROCK, Louise!

    ?❤

    Reply

  41. Hello Louise,

    I’m not good with this stuff! So please be patient!
    I’ve saved your template to my drive but what do I do now please?

    Christine

    Reply

    • Create your canvas in your favorite image editor at the full size: 828 x 465 pixels.

      If you’re using Photoshop or another program that gives you the ability to add layers, add the template as a semi-transparent layer so you can see what will get cut off on desktop.

      Otherwise, you can just use it as a reference to visualize what will get cut off on desktop.

      Reply

  42. Really helpful thx Louise, was driven demented with these variables, not to mention the amount of time lost in trial and error. Thanks for the helpful share

    Reply

  43. This is so helpful, Louise! I really appreciate you taking the time to put this together and delivering the information so clearly. A big help for designers like me! Much love to you!

    Reply

    • That’s not from FB but from a Fan Page. It’s not contradictory but a different way to deal with the size difference that’s more desktop-focused. And also low-resolution.

      Reply

  46. Hi, Louise – Using Firefox’s inspector shows that the desktop version of the Facebook cover photo is now a just a tiny amount of pixels fewer – 820 x 312. Proportionately, it probably doesn’t make too much difference with your template!

    Reply

    • Thanks Ariadne. It never did measure out exactly right to me. I figured FB was counting a couple pixels that get covered by the border 😉

      Reply

  48. Hi,

    I don’t think your template is correct. I attempted to use it and I had far less vertical space than the template specified. Also noticed on your page that your own cover photo has been sliced vertically. It is also extremely distorted. I am viewing on a 2017 Lenovo ThinkPad.

    Reply

    • Facebook is constantly changing things, making it impossible to keep up – unless it’s your full-time job 😉

      I’m now seeing a bar across the top of the cover photo on desktop. But sometimes these changes release in limited areas, and then they revert back.

      Interesting about the distortion. I don’t see it.

      Reply

    • I, too, was unable to use the “official” height of 312. To get all my image displayed, I had to use 250 px. As with other users, my image displays perfectly on desktop and almost completely in Safari on mobile devices. However, the Facebook app on iPhone and iPad chops the image horribly. I’m now going to try Louise’s extra high approach and see how that works.

      Lane

      Reply

  49. Thanks Louise, I spent ages perfecting our cover photo, uploaded and looked perfect on my laptop. Took me a day to realise it had cut off the sides on mobile!! But a fairly simple fix with your info.

    Reply

  50. Hi Louise
    I’m unable to download the Facebook cover photo template.
    Can you please email it through?
    Thanks in advance
    Kim

    Reply

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