Facebook EdgeRank Explained [infographic]

Do you know about Facebook EdgeRank?

It’s the algorithm that determines which fans see your Facebook Page posts.

I admit, some days it drives me crazy.

I can have one post that’s seen by thousands, and another by barely a hundred. (Currently I have 762 fans of my Facebook Page).

Now, you probably think ALL your fans should see your posts, but considering the amount of posting on Facebook, that’s just not possible. So the EdgeRank algorithm determines which posts are seen by whom – assuming they’re online at or near the time Facebook places the posts in their news feeds.

Facebook EdgeRank Explained [infographic]

Here’s Facebook EdgeRank explained in a fun infographic from PostRocket. Tomorrow we’ll look at Facebook EdgeRank 102, with some great details beyond the basics.

I’d love to know – is EdgeRank new to you? Perhaps you’ve been struggling to beat it, whether you knew it or not. Did you learn anything new from the infographic on Facebook EdgeRank Explained? Share your insights, tips, or frustrations below!

Facebook EdgeRank Explained [infographic]

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  1. says

    Hi Louise!

    I haven’t heard of Edge rank till I read your post. From my experience time of post is the main factor which determines the number of audience. And yeah, as you stated affinity and weight also has some roles in this. Simply, everyone knows that a multimedia element can convert more than a couple of sentences.

    I really got some useful info here, thanks a lot.

  2. says

    hi lousie,
    nice imfographics about facebook edge rank, i was completely unaware about it. tips you gave above to increase our facebook edge rank are really cool. posting images and multimedia, keeping them short and posting frequently are key factors to increase viewers to our page.
    many thanks for sharing this


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