The Secret to Getting a Large Facebook Link Thumbnail

The Secret to Getting a Large Facebook Link Thumbnail

Are you getting LARGE Facebook Link Thumbnail images?

Or are you stuck with tiny postage-stamp sized link previews?

Facebook has upped the minimum size required to get those lovely large links!

And, Facebook suggests Fan Pages post more traditional link shares, promising them better visibility in Fans’ news feeds.

So, change the way you create blog images, AND share links on Facebook! 

Facebook Link Thumbnail in the News Feed

On desktop, a large link preview will appear at 484 x 252 pixels. On mobile, the link preview will appear at 560×292 pixels.

If your blog post image isn’t big enough, then it will render as 154 x 154 or 90×90 px (the largest available size). BIG difference!

Facebook says:

Use images that are at least 1200 x 630 pixels for the best display on high resolution devices. At the minimum, you should use images that are 600 x 315 pixels to display link page posts with larger images. If your image is smaller than 600 x 315 px, it will still display in the link page post, but the size will be much smaller.

And that nice, big image (with its text box) links to the blog post when clicked, making it much easier for viewers to get to your blog posts.

The Secret to Getting a Large Facebook Link Thumbnail

Blog Image Sizes for Maximum Impact on Facebook

Facebook recommends an enormous 1200 x 630 pixel size for images. Your minimum size to ensure a large preview image is 600 x 315 pixels

The common denominator with all these link thumbnail image sizes is an aspect ratio of 1.91 wide to 1 tall. So you could take the height of your image and multiply it by 1.91 to determine the proper width.

If you don’t want that horizontal of an image, use any shape image that’s at least 600 pixels wide to generate a large link preview. NOTE:  the top and bottom will be cut off in the link thumbnail. The image in the thumbnail below was a 624 pixel square on the blog post.

The Secret to Getting a Large Facebook Link Thumbnail

I recommend creating an image at least 600 x 315 pixels for each of your new blog posts going forward. If you have older posts that you (or readers) will be sharing on Facebook, and especially if you plan to run one as a Page Post Link Ad, you’d be smart to create a new, larger image for that blog post. Bigger images on blog posts look more up-to-date, too.

If you don’t want the image to be visible on your blog at all, and you’re comfortable with doing META coding, you can set the link preview image by following this tutorial. Don’t follow the size info there, as it’s outdated, but I believe the technique will still work with your new-size image. I haven’t tried it myself, and can’t help with META coding. But you could write me a tutorial if you like! ;)

Why Care About Facebook Link Thumbnails?

Standard link posts (that is, with the link preview generated by Facebook, as described above) have been getting better click-throughs than other ways to share links recommended in the past. Now with the large preview image, that can only get better – IF you take advantage of it!

If you don’t make your blog images at least 600 x 315 px, your link posts will be at a big disadvantage in the news feed. And if you plan to turn a link post into an ad, you will definitely want to ensure your image meets this minimum size.

More Link Thumbnail Problems & Solutions

If you’re posting your link right on Facebook – as opposed to sharing from your blog – you can scroll via the arrows at top left of the image to select which one to use as the link preview.

Don’t like the cropping on an image that taller than 1.91:1? Crop an image in the right proportions and upload it via the prompt. Also useful if sharing a post that doesn’t have a large enough image – whether your own or someone else’s!

Upload Your Own Facebook Link Image

Note that you can remove the URL from the text when you’re happy with the link preview. It’s no longer needed.

Are you still missing a large link preview? Try this easy fix for missing link thumbnails.

Posts with videos: if you’re sharing a post that includes an embedded video, Facebook will override the image you included and use the video thumbnail instead – giving you a small thumbnail. When clicked, it will play the video on Facebook and not send users to your site.

For more details on the new link previews and Page Post Link Ads, you may want to check out Facebook’s Ads and Sponsored Stories Guide. See page 17.

Let me know if you have any questions on Facebook Link Thumbnail image sizes!

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Comments

  1. Carla says

    I’m glad to know about the Facebook changes – it’s hard to keep on top of them all! Keep up the amazing effort.

  2. says

    You are really a genius about new technology as well as tips and tricks. Please post some article about how can I use facebook for business in 2013. I hope it will be very helpful for us.

  3. susan says

    While I welcome the opportunity to display larger thumbnails, this change has created huge problems for everyone who wants to share content on Facebook. Anything that doesn’t conform to these strict dimensions gets cropped randomly to fit the dimensions of the thumbnails, instead of being scaled in proportion, like it used to be. The portrait oriented images are the worst. Also, Facebook seem to randomly pick images from a page, and the one you want is not always available to display. Have you tried pasting the URL of this post into Facebook? I often do this when I want to share a webpage that has no share buttons. Try it! See what happens? Your images get chosen and cropped randomly and it looks pretty awful. And there’s nothing you can do to change it! It’s soooo frustrating!

  4. says

    Hey Louise,

    Thanks for reminding. That’s why I noticed! In the past, I usually use a small image and when I start using a bigger one, FB will display a bigger image.

    Great article and thanks for sharing!

  5. says

    Hi Louise,

    Wow nice information, funny enough, i have been using Facebook to promote most of my content but I don’t really have an idea how images appear……

  6. says

    Hi Louise, I’m having issues with the thumbnails still rendering small when I make a post, even though I’ve followed the image size guidelines of at least 600×315 (mine is actually 750×315) . Any tips??

  7. says

    Its so frustrating how they change the facebook rules and algorithms all the time. Cant seem to keep up. Most of my images seem to be big enough to go to the large image thankfully.

  8. Mark Frisk says

    It’s worth mentioning that Facebook gives you the opportunity to upload an image for link posts. This is very handy if Facebook isn’t picking up a good image from a third-party link, or if the image on your own site isn’t optimal in size and/or dimensions.

    This means that you don’t necessarily have to have ginormous images on your blog posts to take advantage of large image previews on Facebook. You can also control which images Facebook picks up through proper use of Facebook’s Open Graph protocol. Those images don’t even have to be visible in the blog post.

  9. says

    Yeah I was searching for a reason from a long time that why my site thumbnails are not opening properly on facebook. Thanks a lot for explaining in details. I am going to take care of it Louise from now.

    • says

      Hey Nick,
      I don’t post videos so I don’t know. I’ve heard there’s a difference between “sharing” and “embedding” a video on Facebook though.
      Hope you find your answer – best of luck!

    • says

      We’ve been trying to do this for a while. We have custom code that calls the YouTube (or Vimeo) API to retrieve the largest still image, then insert that as our OG:IMAGE. But for some reason, Facebook still often shrinks it down to a thumbnail.

  10. says

    Hi Louise,

    Thank you so much for writing this great article. With all the social media image sizes, it is good to have an article, source that gives the right direction when creating images for Facebook posts.

    I’ll recommend or article to my clients.

    Have a great week!
    Kind regards,
    Marcelo

    • says

      I’m not well versed in video sharing, but this is what I read: If you are sharing content that includes a video such as an embedded YouTube video, Facebook will override the image you included and use the video thumbnail instead – giving you the small thumbnail. When clicked, it will play the video and not direct users off to your site.

      I’ll add this to the post too.

  11. Geoff says

    I’m uploading a 1200×630 image to my link post and it still gets converted to thumbnail. Any idea why?

  12. says

    Was happy to find your article on posting images to FB! When posting to FB before, I had been just selecting photo/video and uploading the photo, then adding some text and links to it. But the problem with that was that when somebody just clicks on the photo it just goes to the photo viewer and does not go to the link of the post that you want it to go to! If I pasted in a link, it gives you the option to upload a photo (which is great) but I couldn’t figure out why the photo appeared so small! Then I found your post and tried what you said (I did 610×319 photos to be safe) It seemed to work for a while, then I did one the same way and it was small again! Also I found that when viewing FB on an iPad in the iPad app, the photos are all small! So now still searching for how to consistanly have the photos appear large on all devices! Do you have any further suggestions?

  13. Selena says

    Thank you so much Louise!!! I stumbled across your post after asking Mrs Google for an answer. This issue has been driving me nuts all day and as soon as I read your article I was able to resolve the problem. I am now very keen to read some more of your articles.
    Cheers
    Selena

  14. Elias Sideways says

    Well, been experimenting the whole day with this thing. And it seems totally random wether I will get the large preview or not. I am changing all of my images to comply with the rules, and using nothing smaller than 1000px width, but still half of my posts show with with no preview image, and some of them have the large image. I thought it was about the image size (kb) but that wasn’t the case… Any insights here, anyone? I’m slowly wanting to (&*&*(&@

      • Elias Sideways says

        It’s still getting crazier. We uploaded all of the images manually, so it was not about FB fetching the correct image from the site.

        AND some of the images that showed small, somehow turned big after a couple of days.

        I repeat: We had small image for two days, and then they became big.

        Wow…

        • says

          Oh my, that’s crazy! Is this how you see it on your own wall? Wondering if it appeared large in the newsfeed and/or to others viewing your wall.

          Facebook is full of Facebugs tho…

  15. says

    Louise,

    I post to FB once a week to announce the distribution of our newsletter. The past few times I had trouble with the graphic – I use the banner of the newsletter normally. After I paste the url for the newsletter the link info appears in a box but there is no “”upload photo” button. I no longer have the ability to replace the default image selected by the link loader. Any idea why this would be the case? It used to work but suddenly stopped. I can’t find anyone else posting about this problem.

    • says

      Hi Byron,
      Unfortunately Facebook is infamous for developing “Facebugs.” I’m sorry I don’t know why this would happen. An off-the-wall suggestion would be to try a different browser, or log in as a different Admin, if your page has another Admin.

      Good luck – I hope it resolves on its own!

  16. says

    I want to post videos from my YouTube to my FB and NOT have that little thumbnail. I want a larger frame of the video itself to appear on my page. People overlook the thumbnail of the video.

    PLEASE tell me how to do THAT.

    I see people with BIG videos on their page all the time and they’re not all mobile uploads either. I just don’t know how to get my youtube vids larger on my FB.

    • says

      I don’t share videos, so I’m not positive, but I believe you have to upload the video (see Photo/Video option in Status box) to have it show at a large size. Just linking to a video or page with a video won’t work. Please let me know if this works!

      *Note: There may be copyright issues with uploading a video you don’t own.

  17. Rebecca G says

    Thank you for making it so clear! With Facebook’s new algorithm change (showing less posts with links in the caption) this is a lifesaver!

  18. says

    Hello Louise!!!

    Thank you so much for writing this article! I very much appreciate your explanations… Currently if I post a link to my personal profile from my blog, I get the small thumbnail… but if I post the same link from my blog to my business page, I get the larger thumbnail…. I don’t understand why Facebook would treat the links differently depending on where I post. Is there a reason I am only seeing the larger image thumbnails when I post a blog link from my business page as opposed to my personal fb page?

    http://kirstenashley.com/blog/monday-moment-54-challenges/
    Above is the sample link I’ve used. I’ve tried using others with the same result.

    I’d love to get your thoughts on this issue!

    Thanks again for all you do! Wishing you a beautiful day!!

    • says

      Hi Kirsten,
      I’ve noticed the same thing! I have no idea why, it’s weird. I wondered if it was just because I post links on my personal profile via the “Like” button on my website. I’ll have to try a direct post tomorrow to test.

    • says

      Kirsten, I just posted a link, and while it looked like a small thumbnail on my profile, when I went to the news feed it was large.

      Try finding them in the news feed and see if they’re large there! Mine was right at the top.

  19. Scott says

    Hi, no matter what i do this will not work. I am trying to link to my website, a small picture, and just the name of my website on the left. I can remove the picture, but not the text without removing everything. All i need is a large picture, and nothing else. This happens to every page on my website. all my pictures are way above the pixel margain.

    Hope you can help!!”

    • says

      Hey Scott,
      Pretty sure you won’t be able to do that. Facebook has said they like the link post exactly because it lets people know just where they’re going and what they’ll see when they click. So they don’t want you to take the description out.

      Now if you want to post a photo with a clickable link, see this article: http://louisem.com/2506/how-to-post-link-on-facebook
      But Facebook has said those will get less priority in the news feed.

  20. says

    Trying to share Youtube videos too. I think Vimeo and Facebook video get large thumbnail. I think Youtube video are not getting large thumbnail because it is Facebook’s choice.

    They are coming with new video features. They want people to use their site instead of Youtube.

    I’m sure Facebook will come with ad in video ;-)

  21. says

    Hi Louise,

    Amazing Article here, really helped me a lot. But I have a question about sharing youtube videos to a facebook page, and setting up a larger thumbnails … as sometimes ,for some videos, are large but for most are small thumbs with text on the right side. How to fix this?

    Thanks!

    • says

      Hi Filip,
      My understanding is that if you upload a video (either your own or one you have rights to) you get the large preview. Linking to a video gives you a small preview. I don’t believe there’s any way to override the small preview. Facebook seems to not favor videos.

  22. António Salvador says

    I really like your article.
    Unfortunately, as some other comments have pointed out already, it seems to, at this time, to exist no relation between the image size and the fact that facebook decides to create the thumbnail on wide-top, or, on the side.

    Or is there’s something I’m not getting?
    I have an image that goes like this:
    1906 × 1104

    Debug tools acuses nothing wrong.

    Any clue?

    • says

      Hi Antonio,
      I really don’t know. I haven’t had a single one of my posts get a small thumbnail for months. Occasionally it shows a small preview before I actually post it, but it always posts with the large preview.

      If you’ve confirmed that they’re showing in the news feed with the small preview, a workaround would be to upload your large image when posting your link, as shown in the last image in the article.

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