Need September marketing ideas?
Kids are back in school, and adults are back to business. Don’t miss this opportunity to market your business.
If you’ve slacked off a bit over summer, I hope you’re rejuvenated and ready to go 🙂 Try to get back to an optimal posting frequency on your best social media channel.
It’s easy with all these ideas to choose from! You can even get them as ready-to-post content, which you’ll hear more about further down.
Pin or tweet, then read on!
5 September Marketing Themes
Try one or more of these marketing themes for September.
End of Summer
Labor Day generally signals summer’s last gasp, even though scientifically speaking, summer doesn’t end until the autumnal equinox occurs, which occurs around the 23rd of this month.
Retailers: of course you’re clearing out summer merchandise. But what are you doing for fun and engagement on social media?
Commiserate with your audience by sharing summer ending quotes. And be sure to ask about the fun things they did this summer!
Fall is Here!
I know it’s not right, but it’s true: most people are ready for Fall themes and imagery the day after Labor Day. If not before! 🙂
Pumpkin spice everything is here, and even though it may still be hotter than blazes, people are anticipating those cooler days to come. Be sure to feature fall products, projects, recipes, and colors.
For fun, ask what your audience plans to do on the first cool day, or share a few fall quotes with colorful graphics you make yourself.
Halloween Marketing is in High Gear
Many people have been planning costumes, decor, and parties for months already, so be sure to jump in and promote your products, if you haven’t yet.
Depending on your niche, your audience may be ready for Halloween quotes and images. Or simply ask what they’re planning to be for Halloween.
September has an unprecedented 40+ “awareness” observances for health, safety, and more.
Does one touch on your niche? Or perhaps it’s touched you personally. Your audience would love to hear you share.
Or, it may be one you love to support. Enlighten your audience as to why, and perhaps see if they’d love to join you. Maybe your business will donate a specific day’s proceeds to this cause?
To see which causes participate this month, check out the September monthly observances.
You’ll find 400 more ideas there too! September is a busy month for holidays.
Christmas Gift Ideas and Promotions
While it may yet be a bit early to talk to your audience about Christmas, it’s never too early to plan for this biggest shopping season of the year.
While you’re planning, check out my Christmas marketing ideas. Not just for retailers, but for social media marketers and content creators too.
10 September Month-long Marketing Ideas
There are more than 90 month-long observances for September! Do any of the ones highlighted below resonate with your business and audience?
Plan a September promotion that might include blog posts, sales, social media posts, contests and more.
National Prosper Where You Are Planted Month
Be Kind To Editors & Writers Month
International People Skills Month
International Self-Awareness Month
National Fruit and Veggies Month
Self Improvement Month
Shameless Promotion Month (go for it!)
Healthy Aging Month
Women’s Friendship Month
National Sewing Month
8 September 2023 Weekly Holidays
These holidays last for a week(ish). Asterisked dates* change year to year.
Dates have been checked for 2023 and will be updated each year a few months ahead.
Because these dates are hard to pin down, double-check before investing in a promotion.
Sept 1–7 is International Enthusiasm Week. Woohoo! Spread some enthusiasm.
Sept 1–7 is Self-University Week – the perfect time to promote your educational books and courses.
Sept 4–8* is National Payroll Week. Why not share some employee testimonials about how they enjoy working with you?
Sept. 10–16* is National Suicide Prevention Week.
Sept. 10–16* is National Beauty and Barber Week. If you’re one, promote a sale and get more clients this week!
Sept. 18–24 is Pollution Prevention Week. Share some eco tips or love for nature quotes.
Sept. 19–25 is Milan Fashion Week – important to the fashion-savvy.
Sept 24–Oct 1* is National Keep Kids Creative Week. You might enjoy sharing these creativity quotes.
September 2023 Daily Holidays
The biggest dates in September are U.S.-based: Labor Day, and National Day of Service and Remembrance.
Autumn begins on September 23 in 2023. Easy to remember!
Asterisked dates* change year to year. Dates are correct for 2023 and will be updated each year a few months ahead.
Here are some favorite September holidays:
September 1 is National No Rhyme (Nor Reason) Day. What in your niche makes no sense? This might be a good question to ask your audience!
Also on September 1* in 2023: National Lazy Mom’s Day (first Friday). If you sell something relaxing or indulgent, promote it a few days ahead.
September 4* is U.S. Labor Day in 2023 (first Monday).
September 5 is the International Day of Charity. If appropriate, share your favorite charity.
September 9 is Wonderful Weirdos Day. Would your audience feel comfortable sharing their quirks? You go first!
September 11 is Patriot Day and National Day of Service and Remembrance, in memory of 9/11/2001.
September 12 is National Day of Encouragement. Here are some encouraging quotes about loving yourself you might like to post.
September 13 is Positive Thinking Day. Help inspire it yourself with these quotes about positivity.
September 15 is National Online Learning Day. Share an educational resource in your niche – a blog post or free ebook is ideal.
September 18 is National Respect Day. Show some respect for your followers with a shoutout to your best fans.
September 21 is World Gratitude Day. Check out these great tips on how to use gratitude quotes and images.
September 22 is American Business Women’s Day. Feature one your audience is interested in.
September 29 is National Coffee Day. Coffee memes are always popular on social media! Or take a poll. Coffee or tea?
There are yet more ideas in Your Social Plan. Keep reading!
Which September Marketing Ideas for Your Business?
There are truly holidays for every business and personality. Some days have more than 10 to choose from!
One of the biggest is the 11th, with several observances in honor of #911Day.
I love social media holidays and am compiling huge lists of hundreds for each month.
But just knowing the holidays doesn’t mean you’ll:
- Remember which happens when.
- Know how to use them in your marketing.
- Or have time to come up with eye-catching images and engaging captions to go with them.
That’s why there’s Your Social Plan!
Your Social Plan is a daily posting plan that combines beautiful, done-for-you content with powerful business-building prompts so you’ll never wonder what to post again.
Each day your business benefits from a combination of 3 posts:
M – Motivational / Inspirational
V – Visibility Boosting (like holidays!)
P – Promotional / Business Building
Check out Your Social Plan now and save hours on your social media marketing this month!
Disclosure: If you purchase, I will earn a commission, at no cost to you.
No marketing budget? Grab the free one-sheet content inspiration calendar. One holiday each day, plus room to write in your own ideas on how to use it.
Get a printable PDF or two in the FREE members area.
To sign up for a free membership, click here.
This video offers a brief overview of each month’s top holiday.
Ready for October? Jump right to October marketing ideas.
Be sure to pin or tweet this post to let others know about this free resource.
What do you think? Which September marketing ideas will YOU use?
If you’re pressed for time, try Your Social Plan for ready-to-post content monthly!