Seeking Christmas marketing ideas?
That’s wise! Christmas is a big deal for many different types of businesses.
And as more people turn to online shopping to solve their Christmas gift list, the importance of good holiday marketing has also increased.
That means getting your ideas into place early, so your promotions take place at the right time. Which may be earlier than you think!
But finding those ideas for Christmas marketing – that can be a little trickier.
I’ll share some things every online marketer should do, and then delve into specifics for bloggers and product sellers.
Ready to get started on that marketing plan? Let’s dive in.
Disclosure: Some links to products below may be affiliate links, which means that if you make a purchase, I may earn a commission, at no cost to you.
Christmas ideas for social media marketers
That’s you, right?
If you’re marketing online, social media should be in your arsenal.
Marketing isn’t all about sales! The Christmas season is a celebration, so it’s a great time to share some fun with your followers and deepen your connection with them.
Here are some great ideas to improve their know-like-trust with you this Christmas season!
Change your profile picture for a seasonal version
Put a holiday twist on your profile picture to help make your social media profile stand out.
You don’t need to go crazy and have a whole Christmas themed photoshoot planned (unless you want to). But there are loads of ways to tweak your profile picture for the holiday season.
And when you do, everyone following you will get a quick notification.
People love to talk Christmas, and I’ve found that they love to see photos of you, too! So this simple move can really boost engagement.
- Find a Christmas photo of yourself from last year.
- Or pull your portrait into a design tool and add a silly sticker like a Santa hat.
- Or simply add a Christmas-themed “frame” in Facebook.
Below is an example that took me 5 minutes in Snappa, using their Profile Picture template and a couple icons from their extensive library.
Try out Snappa for free right now and see what you can come up with!
Share Christmas quote graphics
Christmas quotes can be anything from traditional sayings to snippets from holiday films.
You can share them across multiple social media channels and even schedule them ahead across the holiday season, so you have posts going out that fit the festive mood.
And they’re simple to make yourself with an easy design tool like Stencil.
Stencil’s my favorite for quote images because they include a huge library of quotes right in the app. I have a whole article on how to make quote images with Stencil, but it can be this easy:
- Search Photos for an appropriate background.
- Then search Quotes and add your fave.
- Resize fonts and colors as desired.
- Then share it on social media with a relevant caption.
Below you’ll see how I made one with Stencil in just a few minutes.
Try Stencil for free and whip out some clever Christmas picture quotes!
Share other holiday themed posts on social media
Don’t limit yourself to just quote graphics either for Christmas.
You can make all kinds of different graphics such as promotional posts, Christmas themed photos, and even question posts.
Many people like Canva for this, but there are some great Canva alternatives that you can use.
I love PromoRepublic because they have a ton of premade graphics for different holidays. You can use them just as they are, or edit them to match your branding. That’s a huge time saver.
Log into PromoRepublic and pop the search term Christmas into the bar at top right.
Look at all the content to choose from! There are 71 Christmas templates and 10,501 Christmas photos. With even more search suggestions across the top.
Contests, questions, silly social media holidays, sales – all the content categories you need for engagement are here.
Even the captions are ready to go.
Edit the image (or not), add to the built-in scheduler, and you’re done.
Check out PromoRepublic and see how fast your Christmas marketing can be.
Offer a Christmas gift (a freebie) to all your followers
Finally, it’s nice to offer a Christmas gift to all your followers.
This doesn’t need to be something that costs you money. It can simply be a freebie you make that’s somehow seasonal (even if it’s just “seasonal” in the sense that it’s a Christmas gift).
Share your gift offer across social media, and add graphics to your website to promote it.
Or bundle up other freebies to make a special Christmas gift package only available over the holidays.
Your followers will thank you!
Christmas ideas for content creators
Content marketers have a busy time in the months before Christmas getting all that content ready.
That means your Christmas marketing campaigns must start really early. Then you have the time to actually put everything into action.
If you use the Pinterest Trends tool, you’ll see that searches for Christmas ideas start increasing at the beginning of August! So get your blog content set up early, make Pinterest Pins, and get pinning.
But alongside all the website content, there are a few more ideas to add to your marketing plan.
Create holiday banners with Canva
You can use Canva to make some effective banners to use on your website.
Give the site a Christmas feel with some seasonal changes to the home page and headers or logos that appear on every page.
You can do the same with sidebar images and graphics to get your readers in the Christmas spirit.
Write Christmas Gift Guides
Christmas gift guides are almost compulsory for content creators around the holidays. But they don’t have to be as obvious as you’d think.
Try to find a different spin on the classic ’10 things to buy Mom this Christmas’ so that your content stands out from others.
Or get together with other content creators to make a roundup gift guide of their products.
In this type of post, each blogger provides one product offer, that every other blogger includes on their site’s gift guide. This helps you get to know other bloggers, as well as getting you known by other audiences.
Create Videos with Christmas vibes
If you’re into video marketing, then don’t forget to add a Christmas vibe to some of your content around the holidays.
You don’t have to dress up as a Christmas elf or wear a Santa beard. But you can, if it fits your brand personality!
Just use some dialog, effects, and finishing touches to make your videos feel a little more Christmas-y. Maybe it’s as simple as adding seasonal YouTube thumbnails.
Holiday music is always a fun idea – just make sure you check the copyright on it and be certain you can use it legally.
Create affiliate pages with Christmas slant
An affiliate page with all the best Christmas products is a great hub for your Christmas marketing.
You can send social media followers there, mention it in email marketing, and even link it directly on your home page for an extra boost.
It’s a simple and visually pleasing way to sell affiliate products to your readers.
If the products make sense for other seasons, keep the “Christmas” out of the URL, and rework the title and other mentions of Christmas after the holiday is over. Now your page can work year ’round!
Create a gift for your subscribers
Lastly, as mentioned above for social media marketers, create some kind of gift for your readers. You may want to give subscribers and buyers a little more than you offer your followers.
This might be a new freebie (seasonally relevant if that works), or a package of existing things with a little something new in it.
You can even offer discounts from your products or services.
“Gift cards” also work well if someone wants to get a gift for a friend that loves your niche, but is a little lost about what to buy. This gives them credit to spend in your online store if you offer products or services.
Christmas ideas for E-commerce sellers
For almost all types of e-commerce sellers, Christmas is the most important time of the year.
Holiday shopping seems to start earlier each year, so that means planning your marketing strategy is super important. Getting those marketing ideas flowing early is crucial to success.
From where to showcase your products, to how to grab people’s attention, there’s a lot to do.
But there are a few really important areas to consider.
Decorate your online store
You definitely want to go all-in on the Christmas vibe for your online store.
It doesn’t mean you have to change every listing. But you do want to change key areas and add a holiday feel to things.
Even some of those fun effects where it looks like it’s snowing on your home page could be worth considering!
But slogans, logos, and header images with a Christmas feel can work well to remind people to do their gift shopping on your site.
Offer gift cards
Because it’s the season of giving, you want to make it as easy as possible for people to give a gift through your store.
And gift cards are the ultimate way to buy for someone when you don’t know what to buy them, or are all out of gift ideas!
You can even offer printable vouchers so that people can put something physical into a card to give someone. Canva or any of the graphic design platforms will make this easy to do.
Create product gift bundles
Bundles of gifts are a good option, especially if you can offer a bit of a discount.
You can start these special offers early, and catch those Black Friday and Cyber Monday windows.
Then tweak them nearer the time to make them more ‘exclusive’.
And don’t forget to add new products you’ve created in the meantime.
Christmas gifts product landing page
If you sell Christmas gifts, ornaments, or other seasonal products, you can create a landing page just with those on it. Or create a page of your product lines most suitable for gifting.
This makes it easier to send your social media marketing or email traffic to one place, rather than trying to pick a specific product.
You can also advertise any deals, bundles, or gift cards on this page.
Create Christmas packaging for physical products
Make life easier for your customers by having Christmas packaging for your products. This means they don’t need to wrap them and can receive them ready to gift.
Or help them save time on delivery by having the packaged item sent straight to the recipient.
Add the option to put a gift message on the package, and to send a gift receipt, so the price doesn’t show to the lucky recipient.
Give a gift to your best customers, or a Christmas freebie for all
Finally, make your best customers feel special by offering them a freebie or special discount that isn’t available to new customers.
Loyal customers are valuable, so going a little further to offer them something exclusive makes good business sense. How about making a special mug sporting your logo, and one of these Christmas slogans?
You could even just add free delivery, free packaging, or something simple to their order to thank them for their continued loyalty.
Planning ahead for Christmas
Get the Christmas spirit early to ensure that your business is ready for the holiday season.
Take your marketing ideas and give them a Christmas twist.
Or maybe it’s the perfect time to try something new, such as discount codes or a paid social media campaign.
Embrace the festive season, get into the holiday spirit, and ensure that you have the most profitable Christmas season possible – without feeling stressed!
For more holiday marketing ideas, be sure to visit my roundup of social media holidays for the whole year ’round!