Need crazy marketing ideas?
I say, yes!
The internet is saturated with endless bloggers, marketers, and website owners investing in the same tactics to promote their content online.
It’s become extremely difficult to get to the front of the pack.
Wild and innovative measures must be used!
If you’re struggling to stand out, these five slightly crazy ideas might be just what you need to take your online marketing to the next level.
Marketing Idea 1: Get Graphic
When planning content, marketers often focus first on the words.
This makes sense, as what you say helps get your message across and attracts people to your brand.
But we now know that the visual elements of your campaign are equally important — if not more.
Infographics are a great way to increase traffic, and for a good reason, but you don’t just have to stop there.
Videos, avatars, animations and pictures are also valuable tools to give your marketing campaign the edge over those still relying on text.
Need help? Read Design Tools for Non-Designers, or pin it for later.
Marketing Idea 2: Go Live
Facebook Live and the like may seem like your worst nightmare, but they produce impressive results.
As proven time and time again, audiences respond best to personable marketing campaigns. They love to feel as if they’re getting to know the person behind the logo.
Just look at the cases of celebrities such as Mark Zuckerberg and Steve Jobs.
They’ve always crafted their social image to appeal to fans, and both had subsequently had films made of them. They’ve become just as much of a commodity as the products they created.
So don’t be afraid to embrace Live broadcasting.
You can create Q&A sessions, where your fan base can further get to know you and your vision, or provide demonstrations or tutorials for your products.
Simply vlogging about your day-to-day activities around the office will help people become more connected with your brand.
Read 8 Facebook Live Tips, or pin the graphic for reference.
Marketing Idea 3: Loyalty Rewards
Another key secret of marketing is that 100 regular readers are worth more than 1000 one-time visitors.
Fair-weather clicks will never help you build a solid audience, so instead of blindly sharing and hashtagging on Instagram and TikTok, invest time cultivating your dedicated following.
Consider creating specific content that you only release to regular visitors, or those who subscribe to your email list.
If you sell a product, you could even run exclusive giveaway competitions with real-life prizes for those eligible to enter.
These will encourage your readers to come back time and time again.
You can promote the offers on all your social media channels, as you would with usual content, but this time your audience is given an incentive to interact, subscribe and pay greater attention to your updates.
Marketing Idea 4: Further Your Reach
Thanks to the algorithms of Google and the geo-blocking restrictions of the country you’re in, you only see a very tiny portion of the internet.
This drawback means that all of your hard work and efforts are directed to only a small percentage of your potential audience.
By using a Virtual Private Network (VPN) to hide your location, you can browse without being restricted.
By setting the VPN server to different countries, you can explore the social media and marketing platforms that are most popular in various parts of the world.
Then, if you find that your audience is greatest in, for example, the UK, you can create accounts on websites that are most popular there.
Similarly, using a VPN allows you to get a real-time view of how your marketing campaign and related websites are doing in the SERPs, without the results being skewed by location or the sites you more regularly visit.
Marketing Idea 5: Arrange a Meet-Up
With so much great content flying around online, it may sound crazy, but perhaps your best option for extending your regular fan base it to connect with them in the real world.
Particularly if you’re a regular YouTube or Tumblr user, meet-ups are a common occurrence to help like-minded bloggers meet up and network.
If you’ve never attended any of these events, now is the time to investigate your options.
Look for meet-ups in your niche — e.g. travel, entertainment, etc. — and make yourself known in your local scene.
If there aren’t any meet-ups available specific to your marketing campaign, then create your own!
Especially if you have a significant presence online, fans will jump at the chance to meet you in person and talk face-to-face.
Conclusion
Being a marketer is about being creative, a little bit crazy, and thinking outside the box.
These five tactics will help you stand out from the crowd, but there are many more crafty strategies available.
If you have a particularly successful crazy marketing idea that you’d like to share with others, please leave a comment below!
Damon Burton says
Being creative is really important in order for your website to catch the attention of the customers. This article give us more knowledge and ideas. It can really help in improving our website.
Louise Myers says
Glad you liked it!