Need December marketing ideas?
This month, your audience is thinking about Christmas and holidays, gifts and parties.
Meet them where they are, but put a unique twist on it!
These unusual ideas for marketing your business will make your readers and followers grateful for a fresh and amusing take, instead of the same old, same old.
You can also get them as ready-to-post content, which you’ll hear more about later.
Pin or tweet, then read on!
December Celebrations: Don’t Miss These
Before the fun starts, let’s kick off with the basics most businesses need:
- Engaging ways to promote sales.
- Ideas to improve customer loyalty.
December is huge for holiday gift giving and gatherings, with Christmas, Hanukkah, Kwanzaa, and more.
Does your business sell items that could be used as gifts, or in holiday meals and celebrations?
Be sure to create a “gift guide” or “holiday party guide” on your blog, and mention how your products can help readers enjoy their holidays even more.
November promos like Black Friday may be gone, but there’s still Super Saturday, the last Saturday before Christmas Eve (that’s December 23 in 2023). It’s another huge shopping day.
Don’t forget to create a series of social media posts leading to your article, or the products themselves.
Be sure you “gift” your followers as well! Depending on what your business offers, the gift could be a discount coupon, a free digital product, or even a high-value physical gift for new clients, big spenders, or those who sent you new clients this year.
You can find details on those ideas and more in my article on Christmas marketing ideas.
10 December Month-long Marketing Ideas
But there’s more to December than Christmas and gift giving! And of course, your followers don’t want to hear about promotions all the time.
Does one of the month-long holidays below resonate with your business and audience?
Plan a campaign for the month that could include blog posts, sales, social media posts, contests and more.
National Stress Free Family Holiday Month
National Write a Business Plan Month
Safe Toys and Gifts Month
National Pear Month
Read a New Book Month
Identity Theft Prevention & Awareness Month
Operation Santa Paws (Dec 1-17)
Universal Human Rights Month
“Hi, Neighbor” Month
Write a Friend Month
8 December 2023 Weekly Holidays
These multi-day holidays last for a week(ish). Asterisked dates* change year to year.
I’ve done my best to verify the dates for 2023. Each year I update this article a few months ahead.
Please check before planning a campaign as the asterisked dates may change. The non-asterisked ones should stay the same yearly.
December 3–9* is Recipe Greetings For The Holidays Week.
December 4–8* is National Older Driver Safety Awareness Week.
(Observed the first M-F week of December).
December 6–12* is Computer Science Education Week.
December 10–17 is Human Rights Week.
December 14–28* is Halcyon Days.
(From 7 days before until 7 days after the Winter Solstice).
December 19–23* is Cookie Exchange Week.
(Observed the M-F week before Christmas).
December 25–31 is It’s About Time Week.
December 26–Jan. 1 is Kwanzaa.
December 2023 Daily Holidays
Setting the tone for the entire month is Christmas on December 25.
As soon as U.S. Thanksgiving hits, it’s no longer considered “Autumn” – even though, scientifically speaking, winter doesn’t actually begin until the winter solstice. In 2023, this falls on Dec. 21st in the Northern Hemisphere.
Feel free to jump in and use wintry / holiday themed photos and graphics all month long.
Fill in the blanks in your social media schedule with graphics you make yourself using these quotes:
Does your audience like the offbeat? Consider celebrating “Festivus” with them on December 23. I’ll explain how a bit farther down this page!
And of course, New Year’s Eve is not to be missed: December 31.
Now, there are loads more – in fact I have an entire page of 250 December holidays for your marketing inspiration! You’re sure to find plenty that fit your niche and engage your audience.
But here are a few popular ones. These dates should stay the same year to year, and are correct for 2023.
Here are some favorite December holidays:
December 1: Wear a Dress Day
December 6: St. Nicholas Day
December 12: Poinsettia Day
December 18: Answer The Telephone Like Buddy The Elf Day
December 20: National Ugly Christmas Sweater Day
December 21: Humbug Day
December 26: National Thank-you Note Day
December 29: Tick Tock Day
December 31: Make Up Your Mind Day
And there are still more ideas in Your Social Plan. Keep reading!
Which December Holidays for Your Business?
There are truly holidays for every business and personality. Some days have more than 10 to choose from!
I love social media holidays and am compiling huge lists for each month.
But just knowing the holidays doesn’t mean you’ll:
- Remember which happens when.
- Know how to use them in your marketing.
- Or have time to come up with eye-catching images and engaging captions to go with them.
That’s why there’s Your Social Plan!
Your Social Plan is a daily posting plan that combines beautiful, done-for-you content with powerful business-building prompts so you’ll never wonder what to post again.
Each day your business benefits from a combination of 3 posts:
M – Motivational / Inspirational
V – Visibility Boosting
P – Promotional / Business Building
Check out Your Social Plan now and save hours on your social media marketing this month!
Disclosure: If you purchase, I will earn a commission, at no cost to you.
No marketing budget? Grab the free one-sheet content inspiration calendar. One holiday each day, plus room to write in your own ideas on how to use it.
Get a printable PDF or two in the FREE members area.
To sign up for a free membership, click here.
How to Use Festivus (or other fun holidays) for Marketing
Some readers need tips how to use wacky holidays in their marketing.
You do need to have a sense of fun, and add a dash of creativity. But unless your company needs to be very serious, like financial services perhaps, you can use fun holidays while still promoting your business.
You can’t get much sillier than Festivus. Let’s take a look at how you can spin off this holiday to make your marketing more engaging – and even shareable!
But first, a bit of background. Always understand your holidays!
What is Festivus?
Festivus is a secular holiday celebrated on December 23 as an alternative to the pressures and commercialism of the Christmas season. source
The modern version of Festivus was first introduced in the 1997 Seinfeld episode, The Strike. Since that first celebration, Festivus has grown from an obscure footnote in Seinfeld lore into a cult holiday phenomenon celebrated around the world.
Check out the highlights of that episode in the video below. Let’s rumble!
How is Festivus celebrated?
Festivus includes 4 easy steps:
- Blow off work.
- Get yourself a pole.
- Air your grievances.
- Perform feats of strength.
And of course, you’ll want to celebrate any Festivus miracles. I explain how below!
Ask your audience to air their grievances
One sure-fire way to tap into this silly holiday is the airing of grievances.
I mean, who doesn’t want to be listened to? So ask your audiences for their complaints about your niche.
This can help you learn a lot about how to satisfy their needs!
For example, say you sell makeup. Ask what “grievances” or complaints they have about makeup in general. Or, if you’re brave, you can ask for complaints about your product or your customer service.
The answers you get should help you improve both your products and your marketing messages. But be sure to acknowledge the comments on social media before you start planning how to use them. Make people feel heard!
In any niche, this should give you plenty ideas for educational content, blog posts, a series of tips to post on social media, and so on.
Could keep you busy until next Festivus!
Share your feats of strength
Here’s a chance for you to toot your own horn.
What does your business excel at? Do you have facts and figures that you can put into a graph or chart? These small infographics are perfect to share on social media, since they communicate information at a glance.
Here’s an example I made with Venngage:
You can switch this up! Ask your audience what “feats of strength” they’ve been able to accomplish since using your product, or reading your blog.
You’ll get some genuine, spontaneous replies. Or, plan ahead as detailed below…
Celebrate your magic: It’s a Festivus miracle!
Let your customers and clients brag about the results they’ve received from your service or products.
This is best planned in advance. That way, you’ll not only get social media posts, but also testimonials for your website that can keep working for your company for years.
Find a few clients where you’ve produced remarkable results, and ask if they’re willing to participate. Then decide if you’ll use a short video testimonial, or before-and-after photos. (If you don’t take before-and-after photos of your results, start now!)
On social media, you can tie these testimonials into the holiday by calling them “Festivus miracles” to add some fun.
This video offers a brief overview of each month’s top holiday.
Ready for January? Jump right to January marketing ideas.
Be sure to pin or tweet this post to share with others.
So which December marketing ideas will YOU use?
If you’re pressed for time, check out Your Social Plan for ready-to-post content monthly!