Looking for Pinterest board ideas?
There are two main things you need to market your business on Pinterest: Pins and boards.
Pins are saved to boards, which are neatly-categorized homes for your content.
Once you know how to make Pinterest boards, you may already have set up the basic boards, like your blog or product categories.
But let’s go further, and get Pinterest board ideas that go beyond the basics too!
Ready to start brainstorming some boards?
Why make more Pinterest boards?
If you’re up on the latest Pinterest marketing practices, you know it’s a ‘less is more’ platform these days.
While we aren’t making Pinterest Pins in the quantities we used to, it’s still wise to create more Pinterest boards.
There are three great reasons for this:
If you want to get found on Pinterest, then understanding their SEO, or search engine optimization, is very important.
Pinterest SEO is a lot like Google SEO, only a little simpler. But boards play a big part in it – including their names and descriptions.
They’re like signposts that explain what your account is about to Pinterest. And more importantly, boards give added context to the Pins on each one, helping your Pins surface in search results.
Plus, boards can show up in searches alongside the actual Pins, to help get your content in front of more people.
Showcase your content
Boards are also a great way to showcase your content and expertise.
By having collections of content organized on boards, your audience will get an idea of what you’re about. This makes it easier for them to know that following you is the right choice.
It can help gain new followers who see your boards, like what they see, and then follow your account.
Get niche followers
And of course, one unique thing about Pinterest is that people can follow specific boards, instead of entire accounts.
On my account, for example, potential followers may avoid Facebook and Twitter marketing, but are avid about Instagram and Pinterest. So they can follow just the boards with content they’re interested in.
This is good for your followers, and great for your account!
When to make new boards
There’s no right or wrong answer about when to make new board, but there are a few things to help you decide.
You expect to have at least 5 items you can add to it
You don’t have to have a certain number of pins to start a new board – well, you do need one!
But if you’re looking for a good rule of thumb to help plan, many experts recommend five.
If you have 5 pins or 5 pieces of content you could pin to a board, that’s a great time to start it.
Build your account for something new you’re planning
Sometimes we make boards ahead of the content to start building that SEO juice.
By creating boards for upcoming categories, seasons, or topics, we can tell Pinterest what is coming. And if people are searching for the subject, they’ll find your board.
Then when your own content goes onto it, there’s a better chance they’ll see that too.
Bring new life to your account
The final reason is when you feel a bit stuck with your account.
Maybe you’re lacking ideas for consistent pinning – there’s nothing new coming up in the way of fresh content. But you want to add something and give it your account new spark.
A new board adds somewhere else to Pin existing content with a fresh perspective.
Start with the basics
So now we know what could trigger making a new board, but where do we start with Pinterest board ideas?
The place to start is the basic boards. Depending on whether you have a blog, products, or services, these will be a little different.
But a few reliable examples are:
1 | Blog or product categories: Make a board for each category to start with. You can always make more boards for sub-categories later as your content grows.
2 | Best of [your niche]: This is where you pin only your own content. It acts as a best of your business.
3 | Services you offer: Whether you have a blog or not, services can be one or several boards, depending on how much your services vary. For instance, a VA may offer Facebook page management, blog post writing, and image creation. Those deserve separate boards.
4 | Competitors that inspire you (but keep that one secret): This is where you keep those ideas and inspiration from competitors – but make sure you keep it secret, so it doesn’t showcase their stuff on your feed!
5 | And, it’s worth considering Pinterest group boards, where you invite a few trusted collaborators to save Pins with you.
Seasonal themed boards
The next set of Pinterest board ideas is for any business that has a seasonal aspect to their content.
Of course, almost any content can have a seasonal tilt. But if you regularly have seasonal content, then boards based on it would be great for your account.
- Boards for each season: summer, winter, fall, spring.
- Boards for different holidays: Christmas, Halloween, Easter.
- Boards for specific types of dishes for different occasions: Christmas starters, Halloween party food, Easter dinner.
- Boards for each season: summer, winter, fall, spring.
- Boards for types of outfits for different holidays: Christmas sweaters, New Year’s party clothes.
- Boards for types of clothes paired with the season: winter jumpers, summer hats, spring dresses.
Crafts and activities bloggers
- Boards for activities for each season: summer, winter, fall, spring.
- Boards for activities for different holidays: Christmas crafts, summer sun activities, things to do during the ‘X’ holiday.
- Boards for specific holiday activities: DIY Christmas cards, homemade Halloween decorations.
- Boards that have a seasonal slant such as New Year goal planning, Spring cleaning.
Expanding your Pinterest board ideas
Keep in mind that you want a board to be active – that means regularly pinning to it.
But there’s still loads of Pinterest board ideas you can use to make your account more varied and interesting.
And to keep building your SEO.
- Motivational or inspirational quotes.
- Productivity topics such as working from home, being your own boss, or time management.
- Home office inspiration (because who doesn’t want to drool over gorgeous home offices!).
- Best tools for your niche (which is also a great way to promote affiliate products and reviews on your blog).
- Recipes by main ingredient, such as chicken, pasta, or even something more niche like peaches.
- Recipes by meal, such as dinner or appetizers, so people can get a cluster of inspiration for a single meal.
- Cuisines by country, such as Mexican or Italian for themed nights.
- Recipes by tool, such as cast-iron cooking, air fryers, Instant Pots, or grills for summer BBQs.
- Best ingredients or utensils for your niche where you can add your affiliate products or reviews.
- How to use the type of product you sell: ideas for styling, for use, for maintenance, for how to make the most of something.
- How to tips around your products: how to clean silver jewelry, how to hang a picture.
- Inspiration boards connected to what you sell: fashion trends for a jewelry maker, living room decor ideas for an artwork seller.
- Favorite craft brand products from brands you use a lot. These could be affiliate products, or just simply things you love to use.
- Craft room inspiration, because like home offices, we all love to see an amazing craft rooms!
- Craft supply storage because most crafters will have too many supplies and are always looking for ways to store them, plus it can be a great affiliate product area
Creating great Pinterest boards
Creating great Pinterest boards is a brilliant way to expand your account’s reach and to get in front of a new audience.
Making the right boards at the right time can help boost SEO, and get more eyes on the Pins on those boards.
It can also be a way to keep the account active while your content or product creation is on a bit of a lull.
Go try these Pinterest board ideas to help grow your account!
Learn 10 ways to get more followers on Pinterest!