Small business marketing – what do owners plan for 2013?
AWeber asked over 3,000 owners and entrepreneurs how they felt about the economy, and whether they planned to increase or decrease their marketing presence. 93% of the businesses surveyed had 5 employees or fewer, and 88% of owners do all the marketing – perhaps like you and me?
How do these small business owners and entrepreneurs feel about their prospects for the new year?
Small Business Marketing: What Do Other Owners Predict for 2013?
Data and infographic by AWeber
Cautiously optimistic, small business owners plan to increase their marketing and their spending in 2013.
Social media marketing is big and getting bigger for small businesses. But email marketing is important too! 85% of small businesses plan to increase email marketing in 2013. Why? Return on investment! $1 spent on email marketing drives $40 in revenue. click to tweet Good news for small business owners who value each dollar!
I love working with AWeber, and plan to do more email marketing in 2013. It doesn’t take much time – most business owners said they spend between 1 and 3 hours weekly on their campaigns. Auto-response and templates make sending messages quick and easy. Currently I’m only using the blog broadcast, which goes out automatically from my RSS feed. Easy peasy! Every blog should set this up.
Check out what AWeber email can do for your business with a $1 trial.
What’s Your Plan?
I hope your business saw some growth in 2012, and the promise of more in 2013! Please tell us about your business in the comments, and let us know if you’ve got a small business marketing plan for 2013!