How to Change Your Facebook Page URL – Even if Facebook Says You Can’t!

How to Change Your Facebook Page URLNeed to change your Facebook Page URL?

It’s pretty simple, though you may find, at every turn, Facebook says you can’t.

I checked all 4 of the Fan Pages I admin, and the option to change the Page URL was readily available. Here’s how.

NOTE: Here are the instructions if you need to change your Facebook Page NAME.

What’s your Facebook Page URL?

Your Facebook Page URL is the part of your web address after the So in the case of my Fan Page, we’re talking about the LouiseM.HowToGraphics. Facebook calls this your username. It’s also often referred to as your vanity URL.

The instructions below are for admins that have already set a vanity URL, and want to change it.  If you’ve never set a username for your Page, and your URL still has a string of numbers in it, go here: to set it for the first time. You can choose a username that Facebook suggests or create your own. Select Check availability to see if the username you want is available. If it is, click Confirm to confirm your choice.

Important Rules & Considerations for Your Facebook Page URL

Not surprisingly, Facebook has a host of rules about usernames.

  • You can’t claim a username someone else is already using.
  • Your username should be as close as possible to your true name or the name of the business or person your Page represents (ex: John.Smith, Facebook).
  • Choose a username you’ll be happy with for the long term. Usernames are not transferable and you can only change your username once.
  • Usernames can only contain alphanumeric characters (A-Z, 0-9) or a period (“.”).
  • Periods (“.”) and capitalization don’t count as a part of a username. For example, johnsmith55, John.Smith55 and john.smith.55 are all considered the same username.
  • Usernames must be at least 5 characters long and can’t contain generic terms.
  • Your username must adhere to Facebook’s Statement of Rights and Responsibilities. source

Regarding periods and capitalization, decide how you want it to look in the address bar, because users can type it in with or without periods and capitals. I did see one article claiming that using periods between words makes your URL more SEO friendly, as Google likes delimiters between words. I don’t know if periods help SEO. I decided to just go with the one period, as I thought it looked better. I haven’t seen a lot of periods in Page URLs, and I figured that Google is smart enough to figure it out anyway.

Cautions on Changing a Facebook Page URL That’s Already Set

Maybe you’ve decided your URL is too long, or you want to make it match your Page Name.

Changing your Page URL won’t change your Page name – the title that appears under your cover photo. However, be aware that once you’ve set a vanity URL, changing it will mean that any links to your Page will no longer work. If you don’t search out and change the old links, when clicked, they’ll lead to this cute message:

How to Change Your Facebook Page URL 404

Not so cute when it means people searching for you won’t find you! Links to the tab apps (which are numerical) still worked for me.

Also be aware that you have the option to change your Page URL only one time. So don’t make a change lightly – you’re going to have to live with this one, or start a new Fan Page.

How to Change a Facebook Page URL That’s Already Been Set

How to Change Your Facebook Page URL 1Logged in as an Admin of the Page you wish to change, in the top Admin panel, choose Edit Page… Update Info.

If you haven’t already set and changed your username, you’ll see a link to do so.

How to Change Your Facebook Page URL 2

Click it and, ensuring you’re on the correct page on the dropdown, fill in your preferred username. Click Check Availability.

How to Change Your Facebook Page URL 3

If it’s available, and you’re SURE you want to make the ONE-TIME change, click Confirm.

Will You Change Your Facebook Page URL?

What do you think? Is it worth the hassle? I deliberated for quite some time before deciding it was a necessity for me. Let me know what you think – and feel free to leave your link if you decide to change your Facebook Page URL!

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About Louise Myers

Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. Her straightforward writing style empowers small business owners to make their own graphics for social media success! Follow Louise on Twitter: @Louise_Myers
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16 Responses to How to Change Your Facebook Page URL – Even if Facebook Says You Can’t!

  1. Toni Nelson

    I’ve been able to change my url but I can’t change my page name. That’s what I needed to change. I have more than 200 likes and can’t do it. Now I’m going to have to delete the page and then put it back up. FB said it’ll take 14 days to delete.
    Toni Nelson recently posted..Scenic Sunday in Punta Gorda, FLMy Profile

  2. Lynne

    Still thinking about changing mine. I would like to but I might activate or deactivate something that isn’t supposed to be. Not good at these things.

  3. Corinne Cline says:

    Hi Louise:

    I’m having a problem with receiving the broken link message. I changed my vanity url and the name of the page without problems. However, when I go to search for my page in the bar at the top of the screen and I click on it when the page pops up, it directs me to the old url. I get the broken link message, but not from external links – I’m having this problem only with Facebook. Any thoughts? Thanks!


  4. Chris says:

    Should one try first to change the name or the url?
    I would say first try the name, if it works, than go with the url?

  5. Linea says:

    Hi Louise,
    You say: choose Edit page and then Update info. Mine says: Update Public info…. ?

    And I do not have an existing url… How do I make a username for my businesspage?

    I get this info: To access this page, you’ll need to switch from using Facebook as your page to using Facebook as yourself.

    Appreciate your help :)
    Thanks a lot!

  6. Betty says:

    I can’t change URL for eligible fan page, the confirmation window opens empty and clicking “Confirm” doesn’t do anything.

    Any advice on how to fix this?


  7. anon says:

    Dear Louise,

    Need your professional advice, I have changed the url/username of my facebook page and after that I no longer able to search my page in google now.

    Previously it worked…

    Kindly advise,

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