How to Use Facebook Emoticons to Rock Fan Engagement!

How to Use Facebook Emoticons to Rock Fan Engagement!Facebook emoticons – could there be easier social media graphics?

A few keystrokes and you’re good to go.

But what does that have to do with your Facebook Fan Page?

Plenty, according to a Buddy Media study of 1,800 top brands’ Facebook Pages. Posts that use emoticons receive 52% more Facebook fan engagement! These posts have a 57% higher like rate, 33% higher comment rate and 33% higher share rate. Facebook emoticons can be a great way to humanize your brand and increase fan engagement.

Facebook emoticons allow quick, non-verbal communication that would be hard to explain in text alone. Consider the difference between three possible Facebook messages:

  • We had 200 customers today in our new store :D
  • We had 200 customers today in our new store :P
  • We had 200 customers today in our new store :(

Do you interpret these posts differently due to the added visual element of the emoticon? Ask yourself if you would react the same way if the post was simply:

  • We had 200 customers today in our new store.

The emoticons, even though they’re very simple visuals, engage you emotionally and encourage you to care about the news item.

So use them! Just be sure to use them in moderation. ;-)

I’ve created this infographic showing the results of the study: which Facebook emoticons increase fan engagement most? Note that using emoticons was not a good strategy for all industries, however!

Facebook Emoticons to Rock Fan Engagement: Infographic

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How to Use Facebook Emoticons to Rock Fan Engagement!

Want to embed this infographic on your website? Copy the embed code in the box below this post!

Have You Tried Facebook Emoticons for Fan Engagement?

What do you think? Perhaps this has you pondering how you can include them in your Fan Page wall posts. Will you try them? Or does it just seem a misfit for your brand? Let me know what you think of Facebook Emoticons for Fan Engagement!

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Comments

  1. says

    Thanks Louise for sharing this infographic.

    The thing I find most interesting is that the way the emoticon is drawn affects engagement rate. For example, the smile emoticon :-) with the nose “-” increased engagement by 35% while the smile emoticon :) without the nose increased engagement by 50%.

    The opposite is true for the wink emoticon ;-). The one with the nose got 60% whereas without the nose ;) got 40%. Go figure!

    We will have to test the different types ourselves to see what works best for our target audience

    • says

      Isn’t that crazy, Alex? Well, now most emoticons will appear as the art icons in posts and comments, so the nose doesn’t matter any more. How quickly things change on Facebook!

  2. says

    This is some great and interesting info. I did not know anything much about the emoticons until I read the article. I am going to do my own study and post the results when finished.
    Thanks, Mike

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