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You are here: Home / Business Tips / This is How to Create a Brilliant Brand Identity: Infographic

This is How to Create a Brilliant Brand Identity: Infographic

June 25, 2018 by Guest Blogger 6 Comments

How to create a brand identity for your small business

Want to create a brand identity for your small business?

It’s no secret that companies owning a powerful brand achieve a better position in the marketplace.

Presenting a memorable brand makes a company and its products more recognizable to customers. People love to buy  from familiar companies!

Brand identity is the foundation of a good brand. That’s why there is no successful business without well-established branding.

Why is creating brand identity important for small businesses?

Brand identity makes your business visible in the crowded marketplace, helps you attract new customers, and keep the existing ones.

Businesses with a distinct brand personality are easier to remember and identify. That’s why your brand needs to be carefully designed.

Colors, fonts, and shapes used for designing the elements of your branding carry a message about your business to the marketplace.

These visual elements communicate the core values of your business to your audience, so they can relate to them. If consumers share the same values as your business, they will more likely choose your company and products or services over your competitors’.

But, before you start designing your brand identity elements, you need to know who is your target audience and decide how do you want to be perceived by them.

Since creating your brand properly can seem complex, it’s good to know where to start and what to pay attention to during the process. The infographic below gives you designing tips and an overview of the important steps in the process of building an unforgettable brand personality.

Take a look at this infographic from Custom Labels, and prepare yourself to create a brilliant brand identity for your small business.

Want to create a brand identity for your small business? Companies that do it well succeed in the marketplace. Join them with the tips on this infographic!

Filed Under: Business Tips, How-to Graphics Tagged With: branding strategy, small business design tips

Comments

  1. David Luiz says

    June 27, 2018 at 3:12 PM

    Wow great

    Reply
    • Louise Myers says

      June 27, 2018 at 4:16 PM

      Thanks!

      Reply
  2. Jeremy Tank says

    November 27, 2018 at 4:29 AM

    Appreciate it! Really informative and attractive infographic. I totally agree with you that Brand identity is really important as it is the foundation of a good brand but it’s really complex because, before that, you have to target the right audience as it will help you boost your brand.

    Reply
    • Louise Myers says

      November 27, 2018 at 8:48 AM

      Absolutely, Jeremy!

      Reply
  3. Richard says

    December 4, 2018 at 7:21 AM

    Very attractive infographic Louise. Branding is important for businesses of all sizes because it increases their value and helps stand out against the competitive market. Thanks for putting it all together.

    Reply
    • Louise Myers says

      December 4, 2018 at 9:05 AM

      My pleasure.

      Reply

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