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You are here: Home / Color Theory / The Secret Psychology of Color in Marketing: Infographic

The Secret Psychology of Color in Marketing: Infographic

August 24, 2015 by Louise Myers 2 Comments

Psychology of Color in Marketing

Curious about the psychology of color?

Wondering how color influences marketing and sales?

Whether you’re choosing colors for your brand, your product launch, or your email marketing campaign, consider the impact of color.

Powerful psychological cues are triggered when we view different colors. Colors evoke emotions, moods, and feelings.

Whether you’re a marketer or a consumer, knowing the power of color psychology can help you make better decisions. Color plays a much bigger role in influencing what we purchase than you might think! Amazingly, 84.7% of people said that color was the primary reason they bought a particular product.

People make a subconscious judgment about an environment or product within 90 seconds – and between 62 and 90% of that assessment is based on color alone!

Color - Messages & Meanings: This guide explains the emotional response to color and covers the latest guidelines for effective color combinations including the integration of color trends.For an in-depth look at Color Messages & Meanings, get the book from the color experts at Pantone!

This guide explains the emotional response to color and covers the latest guidelines for effective color combinations – including the integration of color trends.

Click here to buy on Amazon Disclosure: I’m an Amazon affiliate and will earn a referral fee if you purchase..

 
Check out the infographic below from WebPageFX for specifics by color.

Want more infographics? Check out my other articles on color theory and branding:

How To Win At Color Theory: Infographic

Color Psychology: What Do Your Brand Colors Say About You?

Which Fonts and Colors Drive Top Brands? [infographic]

The Psychology of Color for Your Brand: Infographic

Don’t forget to pin this psychology of color in marketing infographic.

Curious about the psychology of color? Wondering how color influences marketing and sales? Learn to use color better from this infographic!

Filed Under: Color Theory, How-to Graphics Tagged With: color psychology, color theory, Content Marketing Tips for Small Business, graphic design inspiration, infographics

About Louise Myers

Louise Myers is a graphic design expert whose designs have been featured by Disney, Macy's, WalMart and more. Her straightforward writing style empowers small business owners to make their own graphics for social media success!

Comments

  1. Eve Rossmiller says

    August 28, 2015 at 6:20 PM

    Hi Louise,

    Thanks so much for sharing this fascinating resource for designers! It will be my go-to guide for color selection. Your posts are always chockful-of-goodness.

    Reply
    • Louise Myers says

      August 30, 2015 at 7:09 PM

      You’re most welcome, Eve! Thanks for leaving such a lovely comment.

      Reply

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